CONTENT

S.NO PARTICULARS PAGE

NO.
1 INTRODUCTION 1

2 OBJECTIVE OF THE REPORT 5

3 METHODOLOGY 7

4 INTRODUCTION OF THE 10
COMPANY
5 PRINCIPLES OF MARKETING 21

6 SWOT ANALYSIS 30

7 RECOMMENDATION 36

8 CONCLUSION 37

1
 INTRODUCTION
Some aspects of Talking Toe
Tell us about the beginning of the idea of customizing footwear?

We started 'Talking Toe' in the year 2016; my bother has been our inspiration.
He has supported us to take up something like this and pushed us ahead. I
wanted to be a teacher first, but then I always had the feeling of being my own
boss and I started customizing footwear along with my sister Insha.

We first painted a minion on a shoe and then we made bows and tried to put it
on kolhapuri, which looked cute. We came up with the idea of customizing the
traditional footwear, we haven't got any kind orders for three months when we
started. Eventually, people started to notice our Instagram page and began to
inquire about our collections and started to purchase them.

How does customization work?

When I meet a person the first thing, I observe is their Jutiees, we thought we
need to make something unique and people should love what we do and so we
came up with the whole concept of customising Kolhapuri footwear. You
cannot find them in a mall or a store but only through direct contact with us.
What were the struggles initially?

I am from a Middle class family. Many of my relatives have commented

negatively about our work whenever we had to travel for an

exhibition to showcase our work. My parents were very supportive at that point
of time, they have encouraged us. In a Muslim family they usually do not allow
girls to step out of the house, but in our case, it was totally different; we were
allowed to showcase our talent

2
What is the process behind making of 'Talking Toe'?

We have started customising Kolapuri Jutie's. There was a bride who wanted
something that was different and unique for her wedding outfit and so we
designed and customised Jutie's. We carved 'Badshah's Begum' on it. When we
happened to post it on our Instagram page, we got around 250 orders and then
we started cutomising Juties for wedding and bridal footwear collection. We get
Kolhapuris done from a dealer at wholesale rates. He makes them only for me
as I pay extra for the quality and texture. I am ensured of good quality. We
work around 18 hours and each design takes around 20 minutes to complete. If
we work on elaborate designs, it takes around one hour as we need to fix the
mirrors and embroidery carefully. I get around 120 orders per day. The basic
pair costs around Rs 900 and the Juties cost around Rs 1200 to Rs 3000. We do
not take any customisation charge.

Celebrities also wear your customised footwear. Can you share your
experience?

I had got a call in the year 2018 from Amritha Singh. I did not believe it at first
and I was shocked. She then said, 'I am Sara Ali Khan's mother and I would
want to order Kolhapuri from you.' She ordered around 10 to 12 pairs for herself
and Sara. Since then, I got confidence that our work is being recognised. Celebs
like Vidya Balan, Sania Mirza, Neha Dupia, Daisy Sha and many others
brought footwear from us.

3
ORIGIN OF THE REPORT:

M.COM (APPLIED ECONOMICS) is a professional degree. This degree is

different from other degrees in the extent that it requires to achieve practical
experience with relation to the theory. For this reason M.COM (APPLIED
ECONOMICS) students require to undergo internship program where they
match practical knowledge with that of theoretical knowledge which the
acquired throughout the degree. The degree doesn’t complete unless a written
report submitted to the faculty, basing on what have the students learned
through the internship program. Being a student of M.COM (APPLIED
ECONOMICS) in Shia PG College, I had the opportunity to work at Talking
toe Pvt Ltd. from 1st Oct 2022 to November 30, 2022. This report is prepared
based on by observation during the tenor I was with them. This program
consists of three phases:

4
 Orientation to Organization: To accustom the internee with the structure,
functions, and performance of the organization.
 The Project Work: Pertaining to a particular problem matching with the
internee’s capacity and organization’s requirement.
 The Report writing: To epitomize the internee’s analysis, findings and
achievements, in the proceeding one phase.

In this connection, I was assigned to Progressive Footwear Ltd. all departments

for my practical orientation. The topic “ Application Of Marketing Concept
In footwear company” was selected the organization. I, prepare this report
under the supervision of Insha Javed, Head Department of Commerce, Shia PG
College.

5
 OBJECTIVE OF THE REPORT

General Objective:

The objective of the case study is to develop the concept about the various
aspects of the organizational structure, success & marketing process of the
footwear industry. This case study will help me to analyze the various concept
of marketing, formal hierarchy, standardized export policies & rules,
organizational network, various types of approaches to make profit, decision
making in stable & unstable situation, how to improve the quality of products &
the production process which will enrich my experience for my future career.

Secondary Objective:

Objectives regarding this study are as follows:

 To fulfill academic requirement;

 To assess the performance of Talking toe Pvt Ltd. in both absolute and
relative term in a comparative manner.
 To find out the trends in order to predict the future level and pattern of the
variables from the consequences of existing level and rate of changes of
different variables.
 To gain practical knowledge in Footwear.
 To identify major strength and weakness of Talking toe Pvt Ltd. in respect to
other Footwear.
 To assess and evaluate the growth trends on Talking toe Pvt Ltd. among other
Footwear.
 To recommend ways and means to solve problems Footwear industry.

6
 Our secondary objectives are as follows:
 To identify the marketing strategies (4Ps) of Progressive Footwear Ltd.
 To know their market strategy on product line and its current market.
 To evaluate the promotion campaigned of the company.
 To provide recommendations to Talking toe Pvt Ltd. to whole its current
market share and to increase further with giving the customers more
value and satisfaction.

DURATION OF THE PROJECT:

 The duration of the study was a very short span of time. It Is three month
long internship program 1st Oct. to 30th Nov.. It was very much hard to
complete a report as well as assigned tasks by organization. So I had to
complete this study facing very much time presser.

SCOPE OF THE REPORT:

 During my internee period I have got chances to visit many buying house,
supervise many production process, & completed many sample program.
The scope of this report is to analyze the status of footwear export, which
has some performance indicator and significant contribution to the
national economy

7
 METHODOLOGY

RESEARCH DESIGN

Research design has been developed by following the identification of the

research problem. Research design is a master plan specifying the methods and
procedures for collecting and analyzing the needed information. Due to the
Research inexperience and the lack of knowledge about the research issue
exploratory research has been conducted to clarify and define the nature of the
problem more speciously.

RESEARCH METHOD:

For collecting the primary data survey research method has been used. Survey is
a research technique in which information is gathered from a sample of people
by use of a questionnaire.

DATA COLLECTION:

Both the primary and secondary form of information is used to make the report
more meaningful and presentable. The details of these sources are given below:

PRIMARY SOURCES:

 Hand on experience and exposure on the different sections of bank during

Internship Program practicum helped in collecting data from the all levels of
management of Talking Toe Footwear Ltd. especially Ms. Insha Javed (Head
of Marketing Department).
 Informal conversation with the clients and Suggestions of many executives of
footwear.

8
 SECONDARY SOURCES:

 “Annual Report” of Talking Toe Ltd.

 Various book, articles, compilations etc regarding footwear Operations and
Business Communication
 Instruction circular of Head Office, Brochures of different footwear, News
Paper & Magazine regarding Banking issues, Seminar papers and so on.

DATA PROCESSING AND ANALYSIS:

The informative portion of this report is based on the primary data such as
personal observations and interviews with members of staff of Talking toe Pvt
Ltd. and secondary data collected from internal sources. The analytical portion
of this report is the outcome of numerous numerical data collected mainly from
the external secondary source. Prior to analysis, data collected form the above
mentioned sources were classified further for making them suitable for analysis.
For analysis purpose different statistical techniques were used such as-

 Time series analysis

 Correlation and Regression analysis

LIMITATION:

There were certain limitations regarding the study that is summarized below:

 The main hindrance behind preparing this report was time. The tenure of the
Internship program is only Two months. So, it is not possible to go through in
depth within this short span of time.
 Deficiencies in data required for the study.
 Contradictory information.
 Field practice varies with the standard practice that also created problem.
 Sufficient records, publications were not available as per my requirement.

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 Information is not processed through computer.
 Harayana Footwear industry still now is not that much developed. When I
enter in Talking toe Pvt Ltd. they don’t even have their footwear profile. I
have created the profile.
 I found so many difficulties in searching information.
 Foreign buyers English is not that much clear.
 There are many code names in footwear industry that is very important for
production process, and I have memorized those codes.
 In footwear factory most of the employee doesn’t have any educational
background they do their job only with experiences.

At the time of preparing this report we had to face some limitations that may
negatively had effect the report and these are stated bellow.

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 INTRODUCING THE COMPANY

Talking toe Pvt Ltd. means Elegant & fashionable footwear:

Talking toe Pvt Ltd. the name of the most popular name around the people in
terms of fashionable Footwear. If any one mentions the name of “Talking toe
Pvt Ltd”- now simply think of Jutiees. Truly “Talking toe Pvt Ltd” has the
most diversified Jutiees quality, style and value of different reasonable prices.
Today Talking toe Pvt Ltd. is a name of widely recognized fashionable
footwear manufacturing company.

BACKGROUND OF THE COMPANY:

We started 'Talking Toe' in the year 2016; my bother has been our
inspiration. He has supported us to take up something like this and pushed us
ahead. I wanted to be a teacher first, but then I always had the feeling of being
my own boss and I started customizing footwear along with my sister Insha.

We first painted a minion on a shoe and then we made bows and tried to put it
on kolhapuri, which looked cute. We came up with the idea of customizing the
traditional footwear, we haven't got any kind orders for three months when we
started. Eventually, people started to notice our Instagram page and began to
inquire about our collections and started to purchase them.

Jutiees are the second-best friends to most women, after the diamonds, and this
in no way in an exaggeration. They are loved and picked with much diligence
by every woman. The same love for footwear was channeled into making
designer footwear by the two sisters from Lucknow, Nazish who is 25 years and
21-year-old Insha, who introduced a trend of new age Kolhapuri fashion
footwear named 'Talking Toe'.

11
Organization companies, organized operations into autonomous workshops and
departments allowing employees to contribute ideas and stimulate production,
and contributed significant breakthroughs in footwear technology. His
investment would come to revolutionize shoe manufacturing of that day would
be the start of a family legacy of well-designed and durable Jutiees, made at
prices that everyone could afford. That basic vision, supported by continuous
innovation and tireless customer service. Each group benefits from synergies
specific to their requirements, such as product development, sourcing and
marketing support. Each business unit is entrepreneurial in nature, and can
quickly adapt to changes in the marketplace and seize potential growth
opportunities.

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OUR WEBSITE WHERE YOU CAN VISIT ONLINE

https://talkingtoe.business.site

13
Company structure

TOTAL EMPLOYEES:

The number of employees for whole is 50

GROWTH SCALE OF TALKING TOE LTD:

The mission of Talking toe Pvt Ltd. is to supply competitively

commercial fashion footwear and related product Talking toe Pvt Ltd.
companies focus to contend to more recognition by ensuring that their
product meets or exceeds expectation, in terms of quality, style, value
and availability. Well, for the last 5 years the Talking toe Pvt Ltd.
organization employed 50 people.. Recently Talking toe Pvt Ltd.
introduced Jutiees to Athletes and bubble gummer.

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WORKING ENVIRONMENT:

Next to its security measures, the factory is will equipped and

furnished with enough fire-fighting equipment, fire alarms systems
and trained personnel for facilitating emergency evacuation. All of
which contribute to minimizing the fire- risks. The factory
environment, with excellent lighting and ventilation, is one of the
very best of its kind in Harayana.

OUR PRODUCT:

Here some picture of latest product:

Sky blue Sheeshmahal Jutie

Maroon sheesha

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Black Sheesha

Golden Glow

16
Mirror Juties)

Golden Mirror Kolhapuri

17
Arrosa bow kolapuri

18
 SOMETIMES WE DESIGN AS THE CUSTOMER DESIRES

Capital:

After analyzing the recent annual report we found that in 2016, Bata
started their business with a capital amount of 1 Lakhs. Their net
profit increases up to 10,00,000 in 2022.

Taxation:

Provision for tax has been made at 30% of taxation profit as per
finance Act 2021.

Expertise:

Talking toe Pvt Ltd. is a truly worldwide entity; its major asset is
diversity of ideas, training and international exchanges of expertise. It
is Talking toe Pvt Ltd. to provide equality of opportunity without
discrimination, to promote on merit and to stimulate people into
thinking beyond their immediate national experience. Talking toe Pvt
Ltd. invest in their employees through internally developed local,
regional and international training and skills development programs.
These programs promote the free exchange of knowledge and ideas
within the organization, and help to ensure that all employees share in
the Talking toe Pvt Ltd. goals and principles.

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The best product:

Talking toe Pvt Ltd. offer customers fresh, fashionable footwear and
accessories, designed specifically for the needs of the local market.
Their Jutiees are always well made from quality materials.

The best service:

Talking toe Pvt Ltd. sales associates offer consistently first-class

service in Japan, Korea, They are well trained to ensure a proper fit,
and we pledge customer satisfaction.

Literature Review:

Market:

A market consists of all the potential customers sharing a particular

need or wants who might be willing and able to engage in exchange to
satisfy that need or want.

Marketing

Management

Marketing Mix :

The set of controllable tactical marketing tools – product, price, place

and promotion- that the firm blends to produce the response of wants
in the target market.

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 PRINCIPLES OF MARKETING

Product:

A product is anything that can be offered to market to satisfy a need

or want.

Product line:

A product line is a group of products that are closely related because

they function in a similar manner, are sold to the same customer
groups, are marketed through the same types of outlets, or fall within
given price ranges.

Product life cycle (PLC) :

The course of a product’s sales and profits over its life time. It
involves five distinct stages: product development, introduction,
growth, maturity and decline.

Price:

Price is the amount of money charged for a product or service.

Distribution Channel:

Distribution channel is a set of interdependent organizations involved

in the process of making a product or services available for use or
consumption by the consumer or industrial user.

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Advertising:

Any paid form of no personal presentation and promotion of ideas,

goods, or services by an identified sponsor. Short-term incentives to
encourage the purchase or sale of a product or service.

Sales

Promotion:

Short-term incentives to encourage the purchase or sale of a

product or service.

The Marketing Mix

Marketing mix:

The marketing mix is the set of controllable, tactical marketing tools

that the firm blends to produce the response it wants in the target
market. The marketing mix consists of everything the firm can do to
influence the demand for its product. The many possibilities can be
collected into four groups of variables known as the “four Ps”:
product, price, place and promotion.

Product :

Anything than can be offered to a market for attention, acquisition,

use or consumption that might satisfy a want or need is a
product. Talking toe Pvt Ltd. offers formal Jutiees, sandals, casual
Jutiees, ladies sandals.. Talking toe Pvt Ltd. tries to maintain their
22
product superior quality. Talking toe Pvt Ltd. maintained two product
levels, which are Core and Actual Product

Quality level:

Quality of any product is very important. Quality product stays in the

market for along time. Talking toe Pvt Ltd. is a quality product
producing company. The qualities of the footwear, of Talking toe Pvt
Ltd. are very satisfactory. All of the consumers of Talking toe Pvt
Ltd. are very satisfied with their product.

MANUFACTURING

The Talking toe Pvt Ltd. show organization has been an innovator
in the manufacturing of footwear over the years. In the recent
years Talking toe Pvt Ltd. personnel have made important advances
in DVP(Delivery versus payment ), PVC, athletic footwear
production and slush-mounded footwear production.. That type of
thinking has been the driving force behind the Talking toe Pvt Ltd.
organization success. The manufacturing base includes manufacturing
units in industrialized and developing countries. State-of-the-art work
procedures and organizational structures make manufacturing more
flexible. New materials, processes and technologies enhance
production while improving quality and durability. Components are
checked at each stage of production, with defects detected quickly,
their source instantly determined and the problem rectified. It has
been the Organization’s system of uncompromising quality control

23
that has driven the reputation of Talking toe Pvt Ltd. as quality
footwear producers.

Features:

All of the Talking toe Pvt Ltd. products made and marketed
by Talking toe Pvt Ltd. have many extra, added features. The color
combinations of the Jutiees are good. They go for many days. The
official and shoes of Talking toe Pvt Ltd. is very comfortable and
nice.

Design:

Talking toe Pvt Ltd. offers their customer fresh, fashionable footwear
and accessories designed specifically for the need of the local market.
It is designed and made for any age of people. It covers a whole
family. The designs of Talking toe Pvt Ltd. are so simple and
average.

Labeling:

In Talking toe Pvt Ltd. products simple tags attached to products to

complex graphics that are part of package.

Core benefit:

Talking toe Pvt Ltd. gives core benefit. All the Talking toe Pvt Ltd.
products are useful. They are comfortable and used simply or
officially. Talking toe Pvt Ltd. makes product for every kind of uses.

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Product line:

Product strategy also calls for building a product line. Talking toe Pvt
Ltd. produces several lines of Jutiees, polishes, sandels, and brushes.
They are listed below:-

 Jutiees
 Sandels
 Kholapoories

New product development:

N.P.D. is a specialty area within the Talking toe Pvt Ltd.

organization. Complete customer service and the ability to affect each
part of the shoe business have been the factors that have made
the Talking toe Pvt Ltd. organization a world leader.

Services:

Talking toe Pvt Ltd. also wants to focus on services. Because, that
gives us opportunity earn more profit. So, Talking toe Pvt Ltd. wants
to supply their products at the right time, right place.

Warranties:

When a customer buys a product of Talking toe Pvt Ltd. He doesn’t

think about the warranty. Because, the customer believes in Talking
toe products. After buying a product, if any customer wants to change
that, Talking toe Pvt Ltd. gives the second chance.
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PRODUCT VARIETY:

Talking toe Pvt Ltd. products are differentiated into three categories:
–

a) Premium:

Talking toe Pvt Ltd. has been delivering hand crafting quality
footwear for all They built comfortable and stylish shoe. Talking toe
Pvt Ltd. has created the Talking toe Pvt Ltd. premium collection of
products in their design center . These are available in Talking toe Pvt
Ltd. makes shoe for both men and women.

b) Flexible:

Talking toe Pvt Ltd. produces flexible Jutiees for all customers.
Most of them are in Jutiees type Shapes. At marriage time people
mostly uses these.

26
PRICE: Selecting the price of any product is very important for a
company. Talking toe Pvt Ltd. always try to keep an affordable price
for the consumers. If a company has selected its target market and
positioning carefully, then the price of the product will be fairly
straightforward. Talking toe Pvt Ltd. normally uses the market share
strategy. It believes that company with the target market share will
enjoy the lowest cost and highest long run profit. The list of prices
and products of Talking toe Pvt Ltd. are given below.

Product Price

Great Value: Normal Jutiees (499 – 999)

For both male

Groom Hampers (799 – 2495)
and
female
Kolhapuri (999 – 2499)

Golden Mirror
(1099 – 2899)
kolhapuri

Sometimes
according to
Arrosa bow
customer (1199 – 2999)
kolhapuri
expectation and
demand

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Pricing Approach:

All the companies set prices by selecting a general pricing approach. I

found that Talking toe Pvt Ltd. set the prices of their product in
Harayana by value based pricing approach. Talking toe Pvt Ltd. sets
its target price based on customer preconceptions of the product
value. Pricing beings with analyzing customer’s needs and value
preconception.

Value Based Pricing:

Setting price based on buyers preconceptions of value rather than on

the seller’s cost.

Value pricing:

Offering just the right combination of quality and good service at a

fair price.

Discount:

Sometimes Talking toe Pvt Ltd. allowing discount on the basis of

occasion or events. In or X-mas day or especial Day Talking toe Pvt
Ltd. allows this discount. They offer 20% of sales price discount on
the two pair of Jutiees.

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Payment period:

There is sometimes if customer desires for some special product then

they took advance payments. The customers have to pay the price for
one time. It is a multi-time payment period system.

Promotion mix strategy:

Talking toe Pvt Ltd. follows “Push Strategy”. It means a promotion

strategy that calls for using the sales force and trade promotion to
push the product through channels. A push strategy involves
“pushing” the product through distribution, channels to final
consumers.

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 SWOT ANALYSIS

Strength:

 Energy at low price

 Easily accessible infrastructure like sea road, railroad, river and
air communication
 Moderately open Economy, particularly in the Export Promotion
Zones
 GSP under EBA (Everything But Arms) for Least Developed
Country applicable
 Improved GSP advantages under Regional Cumulative
 Looking forward to Duty Free Excess
 Investment assured under Foreign Private Investment
(Promotion and Protection) Act, 1980 which secures all foreign
investments in Harayana
 insurance and finance agendas operable
 Harayana is a member of Multilateral Investment Guarantee
Agency (MIGA) under which protection and safety measures
are available
 Adjudication service of the International Centre for the
Settlement of Investment Dispute (ICSID) offered
 Excellent Tele-communications network of E-mail, Internet,
Fax, ISD, NWD & Cellular services
 Weakness of currency against dollar and the condition will
persist to help exporters

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  Convenience of duty free custom bonded w/house
 Readiness of new units to enhance systems and create
infrastructure accordant with product growth and fast reactions
to circumstance.

Weakness.

 Lack of marketing tactics

 The country is deficient in creativity
 Absence of easily on-hand middle management
 A small number of manufacturing methods
 Low acquiescence: there is an international pressure group to
compel the local producers and the government to implement
social acquiescence.
 M/c advancement is necessary. The machinery required to
assess add on a garment or increase competence are missing in
most industries.
 Lack of training organizations for industrial workers,
supervisors and managers.
 Autocratic approach of nearly all the investors
 Sluggish backward or forward blending procedure
 Incompetent ports, entry/exit complicated and
loading/unloading takes much time
 Speed money culture
 Time-consuming custom clearance

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  Unreliable dependability regarding Delivery/QA/Product
knowledge
 Communication gap created by incomplete knowledge of
English
 Subject to natural calamities

Opportunity:

 Harayana is included in the Least Developed Countries with

which US is committed to enhance export trade.
 Footwear are very economical even with china and is the
prospect for Harayana.
 If skilled technicians are available to instruct, prearranged
garment is an option because labour and energy cost are
inexpensive.

Threat:

The exporters have to prepare themselves to harvest the advantages

offered by the opportunities.

Air Blowing Injection Molding Machine(slipper machine,

footwear machine, pvc slipper machine):

Air Blowing Injection Molding Machine (slipper machine, footwear

machine, pvc slipper machine) is specially applied to manufacture
single color sports Jutiees, leisure Jutiees, slippers and sandals for
both male and female with PVC. Its features are as follows:

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1. Full computer control, humanized man-machine interface, and easy
operation;

2. Compared with the same kind of equipments, it saves energy and

increases efficiency.

3. Compared with the same kind of equipments; it has larger injection

capacity and clamping force.

4. The rotation of workstation is characterized by continuously

variable speed, lower noise and steady.

5. Preparing device and injection device are controlled proportionally,

besides, the speed, material capacity and pressure are adjustable,
which ensures the quality of products.

6. People are free to choose work stations according to different

requirements of production

Shoe Machine (eva slipper machine)

Shoe machine is suitable for EVA new material and uses air-foaming
measure. Pre-moulding quantitative nose is innovatively desi Jutiees
machine(sandal machine,slipper machine)

The Jutiees machine applies to manufacturing single color,double

color and three-color upper with PVC materials

Shoe Machine(eva slipper machine)

33
 Shoe machine is suitable for EVA new material and uses air-foaming
measure. Pre-moulding quantitative nose is innovatively desig

EVA SHOE MACHINE:

Eva slipper machine is suitable for EVA double color foaming &
molding.It has high quality and advanced technology.

Min. Order: 1 Set/Sets

Jutiees Machine,Shoe Making Machinery

It specializes in producing hard & soft TPR, TPU and PVC syntactic
rubber, styropor materials for soles,slippers and sandals

Footwear Worker\job guide:

Footwear workers make Jutiees, boots and sandals using hand and
machine tools.

Footwear workers may perform the following tasks:

 designing footwear patterns

 making and grading patterns using manual or computerized methods
 clicking synthetics, correcting grains, leather linings and leather
outers
 cleaning and finishing Jutiees
 altering or repairing footwear
 supplying ready-made or therapeutic footwear.

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 SPECIALIZATIONS

The footwear industry has become more mechanized and raw

material passes through many stages before the finished article is
produced. Different sets of specialized skills are required for each
stage of production. With experience and sometimes further training,
it is possible to progress to technical or supervisory levels. Footwear
workers perform a variety of tasks depending on their area of
specialization.

Footwear Finisher:

A footwear finisher trims, inks, polishes, sands and applies the

maker’s name.

Footwear Machinist:

A footwear machinist uses various machines to stitch the upper parts

of Jutiees and may decorate with stitching or punched holes.

Footwear Maker:

A footwear maker assembles all types of footwear either by hand or

machine. Uppers are attached to soles and heels by nailing, tacking,
stitching, gluing or injection moulding.

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Pattern Maker:

A pattern maker designs and cuts a heavy paper pattern for a sample
model shoe by hand or computer. From the master pattern multiple
copies are made to produce a range of Jutiees in different sizes and
colors.

Stuff cutter:

A stuff cutter cuts the bottom sections of the Jutiees which include the
soles, heels and insoles using a clicking press.

Table worker:

A table worker prepares the uppers for the machinist to sew together
and clean, polish and pack the completed item of footwear.

Personal Requirements:

 Enjoy practical and manual activities

 Good with your hands
 Able to perform precise and detailed work
 Good eyesight
 Normal color vision.

Related Jobs:

 Process Worker
 Shoe Repairer

36
RECOMMENDATION:

After evaluating Talking toe Pvt Ltd. we saw that they have some
Weakness.

 It is true that their quality is still the best and their price is very
low but some of their product get high price which are more
comfortable than other. If they decrease that particular product
price then sell of that product will increase.
 There is no facility to buy their product on Internet.
 Their product are demandable for village people because it is
more comfortable and long lasting and low price but it is not
available in village area. So. It creates problem.
 There is little design for ladies.
 The marking theory should apply in proper way
 Training should arrange for making the skill labor

37
 CONCLUSION

 Footwear industry is controlled by the transfer of production.

The globalization of garment production started earlier and has
expanded more than that of any other factory. The global
economy is now controlled by the transfer of production where
firms of developed countries swing their attention to developing
countries. The footwear industry of Harayana has been one of
the key export divisions and a source of foreign exchange for
the last few years. Many people have earned their livelihood
through this industry. Their may be gender discrimination, low
wage level exist in the footwear industry, but still, they supply
employment for all of theses people who come here to live. In
Harayana, the footwear industry has emerged as a major
economic sector and has had its impact on the financial services
sector, communications, transportation, and on other related
industries. The footwear industry has had a major social
impact..
 Each business unit is entrepreneurial in nature, and can quickly
adapt to changes in the marketplace and seize potential growth
opportunities. The main objective of this project was to find-out
the proper utilization of four marketing mixes how a company
perform with the help of its marketing mixes. After evaluating
all the information of the Talking toe Pvt Ltd. we said that, ”
Marketing mixes plays an important role in company”. The
proper utilization of marketing mixes may help to derive enough
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benefits since in Harayana it’s tough to drive expected benefits.
We found that in order to bring expected benefit Talking toe Pvt
Ltd. follows marketing mixes that mean the 4Ps quite promptly.
Lastly we want so say that, the information’s we have given in
this, which we were collected from internet, the Talking toe Ltd,
gives a complete idea about how a company uses marketing
mixes. Proper utilization of marketing mixes helps the company
to grow more.

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