[Sender’s address]

October 6, 2013

[Recipient Name]
[Title]
[Company Name]
[Address]

Dear [Recipient Name]:

It’s a great day to start your vacation. The sun is ablaze, the van or wagon is humming nicely
down the interstate, and the family is settled comfortably in anticipation of what lies ahead. Even
the dog is amiable.

Can you guess what happens next? Suddenly there are echoed demands for a rest stop and
something to eat. The rest stop idea you take in stride, but the “something to eat” shakes you a
little—you have visions of hauling out the old billfold and plunking down fifteen bucks or so for
snacks at a fast food place.

BUT NOT IF YOU HAVE THE FABRIKAM, INC. MINI-FRIDGE WITH YOU!

The Fabrikam, Inc. mini-fridge is the greatest little portable fridge you’ve ever seen. Pack it with
sandwiches, drinks, fried chicken, fruit, whatever, and you’ll have at your fingertips really cold
food and drink day and night.

The mini-fridge is not an ice box. It’s a lightweight but roomy electronic refrigerator that you
can plug into your car or a 110-volt adaptor that we make available, assuring you of fresh edibles
for days and days. The secret lies in Fabrikam, Inc.’s thermoelectric solid-state module, which
replaces all the bulky piping coils, compressors, and motors you find in conventional portable
refrigerators.

One enthusiastic owner of the mini-fridge writes: “Last summer our family took a camping trip
to Canada. It was one of those ‘perfect’ vacations; everything went just as we had planned. But
when we got back to Atlanta all of us agreed that, aside from our new station wagon, the most
indispensable item of equipment we carried was our mini-fridge. Not only was it a convenience,
it saved us a bundle!”

Now you can own the mini-fridge for $40 to $50 less than the regular price. That’s right. Our
three models ordinarily priced at $139, $179, and $199 can now be had for $99, $139, and $149.
But you must hurry because this offer will be withdrawn July 1.

Call us at (607) 555-0191 to place your order, or mail us your check or credit card number. But if
you want more information before you order, the enclosed postage-paid card will bring you a
complete catalog of our three mini-fridge models.
Sincerely,

[Your Name]
[Title]
Dear Mr. Rees,

Do you encounter problems while calculating tax returns of your clients? Your staff is finding it
difficult to cope with the workloads? Then we are in a position to help you. High Street software
has the solution for your troubles.

Our software developers and the tax professionals have got together to develop new software to
ease the workload of your staff. This software will enable you to have records and keep on
updating them online to enable your clients to view them. Also the clients have the option to edit
them to add the necessary changes. The calculation of taxes could be carried out within minutes.
If you like to have more details of the software you are welcome to visit us at
www.highstreetsoftware.com.

Yours truly,

Joe Taylor,
Marketing Manager,
High Street Software
Dear Mr. Foster,

Are you facing trouble with the printers or copiers you are using? Is it possible for you to get the
top quality with your printers and copiers? If not Park Limited could help you solve your
problem. Park Limited is a London based company engaged in the manufacture of printers and
copiers.

Park Printers and copiers are reputed and are well known all over the world. These printers and
copiers are guaranteed on performance and come with a warranty period of 3 years. Therefore
they carry value for money. We are offering both brand new and refurbished copiers and
printers. Also you could choose them in either color or black and white at reasonable prices.

For more details please visit our website at www.parklimited.com. Prices include delivery
charges too.