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    The document discusses the Blue Ocean Strategy, which is an alternative to the traditional Red Ocean Strategy of competing in already established markets. It describes the Blue Ocean Strategy as creating a new market space untouched by competition through value innovation. The key aspects covered are: 1) The Red Ocean Strategy involves saturated markets with fierce competition, while the Blue Ocean Strategy seeks out new market spaces without competition. 2) Characteristics of the Red Ocean include high rivalry, similar products, and limited profits, while the Blue Ocean has no competition and very high profit margins. 3) The Four Action Framework is the core of the Blue Ocean Strategy for creating value innovation and new demand.

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    The document discusses the Blue Ocean Strategy, which is an alternative to the traditional Red Ocean Strategy of competing in already established markets. It describes the Blue Ocean Strategy as creating a new market space untouched by competition through value innovation. The key aspects covered are: 1) The Red Ocean Strategy involves saturated markets with fierce competition, while the Blue Ocean Strategy seeks out new market spaces without competition. 2) Characteristics of the Red Ocean include high rivalry, similar products, and limited profits, while the Blue Ocean has no competition and very high profit margins. 3) The Four Action Framework is the core of the Blue Ocean Strategy for creating value innovation and new demand.

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    13 views18 pages

    Lecture 5 - Slides

    Uploaded by

    israa bakar
    The document discusses the Blue Ocean Strategy, which is an alternative to the traditional Red Ocean Strategy of competing in already established markets. It describes the Blue Ocean Strategy as creating a new market space untouched by competition through value innovation. The key aspects covered are: 1) The Red Ocean Strategy involves saturated markets with fierce competition, while the Blue Ocean Strategy seeks out new market spaces without competition. 2) Characteristics of the Red Ocean include high rivalry, similar products, and limited profits, while the Blue Ocean has no competition and very high profit margins. 3) The Four Action Framework is the core of the Blue Ocean Strategy for creating value innovation and new demand.

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    of 18

    THE BLUE

    OCEAN
    STRATEGY
    STARTERS

    LAST WEEK REFLECTION HARVARD EDX WHERE ARE WE


    ASSIGNMENT COURSE AND WHAT’S NEXT
    LECTURE OUTLINE

     Introduction about Blue Ocean


    Strategy

     Red Ocean Strategy

     Characteristics of a red ocean

     Characteristics of a blue ocean

     The Four Action Framework

     Value Innovation

     Blue Ocean examples


    Many people think that if you want to be successful in
    business, you need to beat the competition.

    According to the Blue Ocean Strategy, that is not a good


    BLUE OCEAN approach to starting a business.
    STRATEGY
    Competition means the existence of an established market
    and your solution in that case would be to “outperform” the
    competition. In other terms, adopting a “red ocean strategy”

    Competitive advantage is key


    TO UNDERSTAND THE
    BLUE OCEAN STRATEGY,
    LET’S START WITH IT’S
    ALTERNATIVE
    In today’s world, especially because
    of technology and the wide access
    to information, it has become easier
    than ever to get into a market and
    saturate it.

    When a market is saturated, the only


    way to succeed in this market is to
    “fight” over market share and turning
    this market (ocean) into a bloody
    fight. Hence the term “Red Ocean
    Strategy”
    BLUE OCEAN
     Instead of having this bloody
    battle, you should try to sail
    beyond this red ocean, in search
    for blue waters.. “huge market
    potential without competition” so
    you would increase your chances
    of success and profitability

     As an entrepreneur, you should


    look for new market segments,
    where the last thing you would
    have to worry about would be
    fierce competition.
    The market is crowded

    Products are similar to one another

    CHARACTERISTICS High rivalry and competition


    OF A RED OCEAN
    Limited profits

    Slow growth

    •Emphasis on the competitive advantages


    New unknown market

    No competition
    CHARACTERISTICS
    OF A BLUE OCEAN
    Very high profit margins

    Disruptive growth
    THE FOUR ACTION FRAMEWORK
    STUDY RESOURCES

     https://www.youtube.com/watch?v=5Xd5lvyWMe8 (Primary resource)


     https://www.weforum.org/videos/this-is-the-world-s-first-3d-printed-ribeye-steak (Primary resource)
     https://www.instagram.com/reel/CL7LP8gATAf/?igshid=pqm4zl1853vy (Primary resource)
     https://www.instagram.com/tv/CLrih1YF6UM/?igshid=14vgllo4k93af (Primary resource)
     https://www.youtube.com/watch?v=sYdaa02CS5E (Primary resource)
     https://motamem.org/wp-content/uploads/2018/04/blue-ocean-strategy-HBR.pdf (Primary resource)
     https://www.researchgate.net/publication/340091022_Applying_Blue_Ocean_Strategy_to_Culture_Tourism_Product_The_case_of_Egypt
    (Primary resource)
    Extra useful resources
     https://ijhth.journals.ekb.eg/article_31999_ae338c14cab6cfffaa92b1fd732692c7.pdf
     https://www.researchgate.net/publication/309398524_Blue_Ocean_Strategy_as_a_Tool_for_Improving_a_Company%27s_Marketing_Func
    tion_The_case_of_Jordan

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