Business Policy

Course Information

 Lecturer: Dr. Yu-Shih Lee 李雨師

yslee @ cycu.edu.tw

 Office Hour: Mon., Tue. & Wed. 10:00~12:00,

and by an appointment

 Office: MB 305

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Course Description (1)
 Business policy is an integrative capstone
course for undergraduate business major
students. The goal of the course is to learn the
fundamentals of how to strategically manage
organizations.
 Business policy involves answering two
questions:
 (1) What business or businesses should we be in?
 (2) Within a particular business, how should we
compete?

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Course Description (2)

 The unit of analysis is not one single functional

area, but rather the entire organization.

 To effectively teach strategic management,

both lecture and case studies are used to
combine theory with application. By case-
based method learning, we hope to nurture
the analytical capability of students in the
strategy formulation and decision making.

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Course Objectives
 To learn and apply the principles, concepts and theories
of strategic management to solve complex business
problems.
 To understand how to leverage interrelationships among
business functions to gain competitive advantage.
 To analyze complex, unstructured qualitative and
quantitative problems, using appropriate tools.
 To express ideas clearly, logically and persuasively
through class participation during case discussions.

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Learning Materials

 Textbooks
 司徒達賢，2016，策略管理新論(第三版)，台北，
智勝。
智勝文化，李經理 0924-129-030，Line ID: huihwa0807

 Supplement Materials
 Cases of KMCC & HBR

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 Requirement & Evaluation (1)

 隨堂測驗 (40%，4次測驗，每次10%)

 Case Study 小組討論(12%，共4個個案，每次3%)

 Case Study 課程參與：上課發言次數 (10%)

 Case Study 線上討論：線上留言次數 (8%)

 專題階段一報告 (口頭報告5% 、簡報內容5% 、書面報告5% )

 專題階段二報告 (口頭報告5% 、簡報內容5% 、書面報告5% )

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Requirement & Evaluation (2)

Case Study 小組討論 (12%)

 Students will be organized into teams (10
different teams for each case) and discuss each
case.

 Peer evaluation: Team members will evaluate

one another’s contribution to their performance
of discussion. The average score of team
members’ evaluations will be a student’s “case
study” grade.

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Requirement & Evaluation (3)

Case Study 課程參與 (10%)

 上課發言：課堂上每發言一次，則記錄一次課程參與。

 每次發言得10分，滿分100分。

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Requirement & Evaluation (4)

Case Study 線上討論 (8%)

 i-learning
課程討論版留言，每留言一次，則記錄一
次線上討論。

 每次留言得10分，滿分100分。

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Requirement & Evaluation (5)

專題報告 (30%)

 階段一：說明(1) 公司的價值單元組合；(2) 公司的策

略形態與策略要素。

 階段二：針對所指定的產品及市場區隔分別提出策略
矩陣分析之三個策略模組。

 Powerpoint slides and word file are expected.

 每階段之個人成績為分組成績*互評結果/10。

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專題報告題目

 禾馨宜蘊生殖中心

 震雄機械廠股份有限公司

 社團法人中華人力資源管理協會

 大量科技股份有限公司

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專題報告分組

 每班人數均分成4組 (A、B、C、D) 。

 每組可彈性分配為12人(2組) 、13人(2組) 。

 階段一、階段二之分工由各小組自行決定。

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Course Rules

 The use of laptop and smartphone is not

allowed during the class unless the instructor
asks for.

 Turn off the mobile phones.

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課程代表

 請自行選出一位課代。

 課代總成績加3分。

 9/16之前請課代email跟老師聯絡。

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個人資料卡

○ 照片

組別 姓名： 系級：
生日：
手機：
電子郵件：
本學期重要規劃：
畢業後規劃：
○ 做過最值得的事：
目前最煩惱的事：
想對李老師說的話：

 9/23之前由課代收齊「個人資料卡」(含照片)，交給老師。

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