Vehicle Design Lecture 1

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11/7/2022

Vehicle Design (AU‐415) 

Fall Semester 2022

Assad Anis, Assistant Professor, Deptt. of Automotive & Marine


Engineering

NED University of Engineering & Technology, Pakistan

Sessional Assessment

• Mid‐Term Examinations                                        20 Marks

• Final Examinations                                               60 Marks

• Mini Projects                                                         10 Marks

• Case Study 10 Marks

Assad Anis, Automotive Department, NED University of Engg. & Tech.

CLO’s
• Comprehend the concepts of vehicle design

process and strategies.

• Apply principles of mechanics to Automotive


Structures.

• Apply vehicle design assessments techniques


vehicle design and development process.

Assad Anis, Automotive Department, NED University of Engg. & Tech.

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11/7/2022

INTRODUCTION

Contents 
 History 

 Total Design Concepts 

 Vehicle Design process

 Vehicle Design Parameters and Specifications 

 Automotive Materials 

Assad Anis, Automotive Department, NED University of Engg. & Tech.

VEHICLE DESIGN CONCEPTS

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Influence of Design
The first and most important stage
in setting up effective
manufacturing operations is to get
the product design right.
The case to be made is that
manufacture can be used as a
competitive weapon and should
not be viewed simply as providing
constraints to the designer.
Manufacture should not be seen as
limiting what the designer can do
but rather to enable the designer
to realize his product, provide a
service to the consumer and make
money.

Assad Anis, Automotive Department, NED University of Engg. & Tech.

The Development & Production Cycle

production cycle 
represents the lead time 
taken between customers
placing an order and 
receiving the goods where 
those goods were 
manufactured to their 
order and not simply taken 
from stock.
The development cycle 
represents the time taken 
between
identifying a market need 
and producing a new 
product to meet that need 
(i.e. product introduction),

Assad Anis, Automotive Department, NED University of Engg. & Tech.

Where Manufacture has been used as Effective 
Weapon?
1. The right material at the right 
• Toyota Production System (TPS), Mr Taiichi Ohno (1988) place at the right time.
• JIT (Just‐in‐Time) Concepts 2. Continuous process 
Production leveling, also  improvement (Kaizen).
known as production  3. Respect for the worker.
smoothing or – by its 
Japanese original term –
heijunka (平準化), is a 
technique for reducing 
the mura (unevenness) 
which in turn 
reduces muda (waste). It 
was vital to the 
development of production 
efficiency in the Toyota 
Kanban is a 
Production  scheduling 
System and lean 
manufacturing. The goal is 
system for lean 
to produce intermediate  manufacturing 
goods at a constant rate so 
that further processing  and just‐in‐time 
may also be carried out at  manufacturing.
a constant and predictable 
rate.

Assad Anis, Automotive Department, NED University of Engg. & Tech.

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11/7/2022

Assad Anis, Automotive Department, NED University of Engg. & Tech.

Just in time philosophy (JIT/LP)
 Management strategy that aligns raw‐material orders 
from suppliers directly with production schedules.

 Adopted by Toyota in the 1970s

 Increases efficiency and decrease waste by receiving 
goods only as they need them for the production 
process, which reduces inventory costs

 Also called Toyota Production System 

 The success of the JIT production process relies on 
steady production, high‐quality workmanship, no 
machine breakdowns, and reliable suppliers.

RM = Raw Material, WIP = Work in Progress, FG = Finished 
Good
The three types of inventories are raw materials, which depicts the amount of raw materials the company has 
bought to work during the period of the statement, Work in progress, which shows the amount of work that is 
currently underway and finished foods, which shows the actual storable final good inventory that the company 
can sell immediately.

Assad Anis, Automotive Department, NED University of Engg. & Tech.

Assad Anis, Automotive Department, NED University of Engg. & Tech.

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11/7/2022

Production Model
 Basis of all production models
 The process starts with the customer needs
 Analysis of the market is done by experts
 Supply components are then ordered from
vendors
 The product is then fabricated and
assembled
 The final product is then dispatched to sales
 Inspection and test are integrated with
supply, fabricate and assemble processes
 These mainNeither JIT or MRP will be effective in too many bottlenecks. OPT (Optimized 
processes are enveloped by
Production Technology is used.
control mechanisms for production
Assad Anis, Automotive Department, NED University of Engg. & Tech.

MRP, SPC, OPT
• Material requirements planning (MRP) is a  • Statistical process control (SPC) is a method 

production planning, scheduling,  of quality control which employs statistical 

and inventory control system used  methods to monitor and control a process. It 


employs run charts, control charts, DOE (design of 
to manage manufacturing processes. Most MRP 
experiments) techniques etc.
systems are software based, but it is possible to 
• Optimized Production Technology (OPT)
conduct MRP by hand as well.
• The processes and methods used to transform 
• An MRP system is intended to simultaneously 
tangible inputs (raw materials, semi‐finished goods, 
meet three objectives:
subassemblies) and intangible inputs (ideas, 
– Ensure materials are available for 
information, knowledge) into goods or services. 
production and products are available for delivery to 
customers.

– Maintain the lowest possible material and product 
levels in store

– Plan manufacturing activities, delivery schedules 
and purchasing activities

Assad Anis, Automotive Department, NED University of Engg. & Tech.

Product Development Model
 Similar to the machine design process

 A market survey is conducted using sampling


methods to acquire the needs of the population

 Product specifications are made in correspondence


with the market requirements

 A quick and rough design is made using simple tools


and block diagrams

 On the basis of this rough design a more detailed


design is produced using modern tools

 The final design is produced using conventional


manufacturing processes and are then introduced
into the market

 These processes are bounded by control mechanisms


for development

Assad Anis, Automotive Department, NED University of Engg. & Tech.

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11/7/2022

PDS (Process Development Specifications)
• A product design specification (PDS) 
is a statement of how a design is 
made (specify the design), what it is 
intended to do, and how far it 
complies with the requirements. 
Requirements may be gathered in the 
Product Requirement Specification 
(PRS). Its aim is to ensure that the 
subsequent design and development 
of a product meets the needs (or 
requirements) of the user. Product 
design specification is one of the 
elements of product lifecycle 
management.

Assad Anis, Automotive Department, NED University of Engg. & Tech.

QUALITY FUNCTION 
DEPLOYMENT (QFD)

Assad Anis, Automotive Department, NED University of Engg. & Tech.

Quality Function Deployment
Quality Function Deployment (QFD) is a process and set of
• Quality Function Deployment (QFD) is a structured 
tools used to effectively define customer requirements and
approach to defining customer needs or requirements 
convert them into detailed engineering specifications and
and translating them into specific plans to produce 
plans to produce the products that fulfill those requirements
products to meet those needs. 

Assad Anis, Automotive Department, NED University of Engg. & Tech.

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11/7/2022

FAILURE MODE AND 
EFFECT ANALYSIS (FMEA)

Vehicle Design (AU‐415)

Failure Mode Effect Analysis (FMEA)
• Failure Mode and Effects  • Developed in the 1950s, 
Analysis, or FMEA, is a  FMEA was one of the earliest 
methodology aimed at allowing  structured reliability 
organizations to anticipate  improvement methods. Today 
failure during the design stage  it is still a highly effective 
by identifying all of the possible  method of lowering the 
failures in a design or  possibility of failure.
manufacturing process.

Assad Anis, Automotive Department, NED University of Engg. & Tech.

Vehicle Design (AU‐415)

Definition
 A systematic method of identifying and preventing
product and process problems before they occur.
 Focused on preventing defects, enhancing safety, and
increasing customer satisfaction.
 Ideally, FMEAs are conducted in the product design or
process development stages, although conducting an
FMEA on existing products and processes can also yield
substantial benefits.
Assad Anis, Automotive Department, NED University of Engg. & Tech.

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11/7/2022

Vehicle Design (AU‐415)

History 
 First formal FMEAs were conducted in the aerospace industry in the mid‐
1960s and were specifically focused on safety issues.
 FMEAs became a key tool for improving safety, especially in the chemical
process industries.
 The goal with safety FMEAs was, and remains today, to prevent safety
accidents and incidents from occurring.
 FMEA process standardizes the approach and establishes a common language
that can be used both within and between companies. It can also be used by
nontechnical as well as technical employees of all levels.
 The automotive industry adapted the FMEA technique for use as a quality
improvement tool.

Assad Anis, Automotive Department, NED University of Engg. & Tech.

Vehicle Design (AU‐415)

Assad Anis, Automotive Department, NED University of Engg. & Tech.

Vehicle Design (AU‐415)

Failure Mode & Effect Analysis (FMEA)
• FMEA is a method for identifying
– potential or known failure modes and
– providing corrective and preventive actions.
• The FMEA Process:
– Identify potential or known failure modes
– Identify the effects and causes of each failure mode
– Prioritize the identified failure modes based on the frequency of occurrence,
the severity of the failure mode, and the likelihood of detection
– Provide for follow‐up corrective and preventive actions
– Follow up

Assad Anis, Automotive Department, NED University of Engg. & Tech.

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11/7/2022

Vehicle Design (AU‐415)

Purpose of FMEA
 A formal FMEA process should be a part of a
comprehensive quality system.

 While FMEAs can be effectively used alone, a


company will not get maximum benefit without
systems to support conducting FMEAs and
implementing improvements that are a result of
the FMEAs.

 Effective identification of causes and effects of


failure modes.

 Prevent defects from happening in the first place

 Boosts production and improves cost saving

 Improves customer satisfaction

 Effective elimination of risks

 Effective deployment of corrective measures

Assad Anis, Automotive Department, NED University of Engg. & Tech.

Vehicle Design (AU‐415)

ISO 9000 (A family)
 ISO 9000 is a family of standards for quality
management systems.

 When an organization achieves ISO 9000


certification, that organization has developed,
instituted, and uses systems capable of
controlling processes that determine the
acceptability of its product or services.

 ISO 9001:2000, which combined the earlier


standards of ISO 9001, 9002, and 9003, defines
the requirements of a comprehensive quality
management system.

Assad Anis, Automotive Department, NED University of Engg. & Tech.

Vehicle Design (AU‐415)

ISO(TS)16949
 ISO/TS 16949:2002 takes ISO 9001 one step

further with an emphasis on a process

approach.

 ISO/TS 16949:2002 is based on ISO 9001.

 Contains complementary automotive industry‐

specific requirements adding to the standard

both a process orientation and a focus on the

customer.

Assad Anis, Automotive Department, NED University of Engg. & Tech.

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11/7/2022

Vehicle Design (AU‐415)

Design FMEA (DFMEA)
 The Design FMEA is a disciplined analysis of the part design with the intent to correct or

prevent the design‐based failure modes prior to the first production run.

 The objective for a product or design FMEA is to uncover problems with the product

that will result in safety hazards, product malfunctions, or a shortened product life.

 Product FMEAs can be conducted at each phase in the design process (preliminary

design, prototype, or final design), or they can be used on products that are already in

production

Assad Anis, Automotive Department, NED University of Engg. & Tech.

Vehicle Design (AU‐415)

Product FMEA

Assad Anis, Automotive Department, NED University of Engg. & Tech.

Vehicle Design (AU‐415)

DFMEA Process Flow

Assad Anis, Automotive Department, NED University of Engg. & Tech.

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Vehicle Design (AU‐415)

Assad Anis, Automotive Department, NED University of Engg. & Tech.

Vehicle Design (AU‐415)

Assad Anis, Automotive Department, NED University of Engg. & Tech.

Vehicle Design (AU‐415)

Process FMEA 
 Process FMEAs uncover process problems related to the
manufacture of the product
 It is helpful when conducting a process FMEA to think in
terms of the five elements of a process: people, materials,
equipment, methods, and environment.
 With these five elements in mind, ask: How can process
failure affect the product, processing efficiency, or safety?

Assad Anis, Automotive Department, NED University of Engg. & Tech.

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Vehicle Design (AU‐415)

Process FMEA 

Assad Anis, Automotive Department, NED University of Engg. & Tech.

Vehicle Design (AU‐415)

FMEA Breakdown
 Review the Process or Product

 Brainstorm Potential Failure Modes

 List Potential Effects for Each Failure Mode

 Assigning Severity Ranking For each failure mode 

 Assign an Occurrence Ranking for each Failure Mode

 Assign a Detection Ranking for each Failure Mode and/or Effect

 Calculate the Risk Priority Number for each Failure Mode

 Prioritize the Failure Modes for Action

 Take Action to Eliminate or Reduce the High‐Risk failure Modes

 Calculate the Resulting RPN as the Failure Modes Are Reduced

Assad Anis, Automotive Department, NED University of Engg. & Tech.

Vehicle Design (AU‐415)

FMEA Worksheet  
 The FMEA process should be documented using an FMEA worksheet

 The worksheet must capture all of the important information about the FMEA and serves as an excellent 

communication tool.

 FMEA Worksheet design  may vary from organization to organization

 The worksheet is easiest to work with when enlarged to 11 × 17 inches in size or when put on to a large poster 

or projected from a computer for use during the team meeting.

 A numbering system to track and access FMEA previously conducted projects is helpful. The numbering system 

should enable cross‐referencing to similar FMEAs as well as other improvement activities dealing with the same 

product or process.

 Copies of all FMEAs should be kept in a central location so they are easily accessible during audits or internal 

process and product reviews

Assad Anis, Automotive Department, NED University of Engg. & Tech.

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Vehicle Design (AU‐415)

Assad Anis, Automotive Department, NED University of Engg. & Tech.

Vehicle Design (AU‐415)

Review the process or product 
 The team should review a blueprint (or engineering drawing) of the product if they are 
considering a product FMEA or a detailed flowchart of the operation if they are conducting 
a process FMEA.
 If a blueprint or flowchart is not available, the team will need to create one prior to starting 
the FMEA process.
 With the blueprint or flowchart in hand, the team members should familiarize themselves 
with the product or process.
 For a product FMEA, they should physically see the product or a prototype of it.
 For a process FMEA, the team should physically walk through the process exactly as the 
process flows.
 It is helpful to have an “expert” on the product or process available to answer any 
questions the team might have.

Assad Anis, Automotive Department, NED University of Engg. & Tech.

Vehicle Design (AU‐415)

Brainstorming potential failure modes 
 Once everyone on the team has an understanding of the process (or product), team members can begin
thinking about potential failure modes that could affect the manufacturing process or the product
quality.

 A brainstorming session will get all of those ideas out on the table.

 Team members should come to the brainstorming meeting with a list of their ideas.

 In addition to the ideas members bring to the meeting, others will be generated as a result of the
synergy of the group process.

 Because of the complexity of most manufactured products and manufacturing processes, it is best to
conduct a series of brainstorming sessions, each focused on a different element of the product or
process.

 Once the brainstorming is complete, the ideas should be organized by grouping them into like categories

 Grouping the failures will make the FMEA process easier to work through.

 If possible combine some of the interrelated failure modes

Assad Anis, Automotive Department, NED University of Engg. & Tech.

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11/7/2022

Vehicle Design (AU‐415)

Assad Anis, Automotive Department, NED University of Engg. & Tech.

Vehicle Design (AU‐415)

List potential effects of each failure mode 

 With the failure modes listed on the FMEA Worksheet, the FMEA team
reviews each failure mode and identifies the potential effects of the failure
should it occur.

 For some of the failure modes, there may be only one effect, while for
other modes there may be several effects.

 This step must be thorough because this information will feed into the
assignment of risk rankings for each of the failures.

Assad Anis, Automotive Department, NED University of Engg. & Tech.

Vehicle Design (AU‐415)

Assigning Rankings 
 Rankings are based on a 10‐point scale with 1 being the lowest ranking and 10 the
highest.

 It is important to establish clear and concise descriptions for the points on each of
the scales, so that all team members have the same understanding of the rankings

 The scales should be established before the team begins the ranking process.

 The more descriptive the team is when defining the ranking scale, the easier it
should be to reach consensus during the ranking process.

 Ranking scales should be common for all FMEAs

Assad Anis, Automotive Department, NED University of Engg. & Tech.

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11/7/2022

Vehicle Design (AU‐415)

Assign a severity ranking 
 The severity ranking is an estimation of how serious the effects would be if
a given failure did occur.

 It is necessary to estimate the severity based on the knowledge and


expertise of the team members

 It is important to note that because each failure may have several different
effects, and each effect can have a different level of severity.

 The effect should be rated and not the failure

 Each effect should be given its own severity ranking, even if there are
several effects for a single failure mode

Assad Anis, Automotive Department, NED University of Engg. & Tech.

Vehicle Design (AU‐415)

Design FMEA Severity Evaluation Criteria

Assad Anis, Automotive Department, NED University of Engg. & Tech.

Vehicle Design (AU‐415)

Process FMEA Severity Evaluation Criteria 

Assad Anis, Automotive Department, NED University of Engg. & Tech.

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Vehicle Design (AU‐415)

Assign an Occurrence Ranking  
 The best method for determining the occurrence ranking is to use actual data
from the process

 The above process can be done easily using failure logs or process capability data

 When actual failure data are not available, the team must estimate how often a
failure mode may occur

 The team can make a better estimate of how likely a failure mode is to occur and
at what frequency by knowing the potential cause of failure.

 Once the potential causes have been identified for all of the failure modes, an
occurrence ranking can be assigned even if failure data do not exist.

Assad Anis, Automotive Department, NED University of Engg. & Tech.

Vehicle Design (AU‐415)

Design FMEA Occurrence Evaluation Criteria

Assad Anis, Automotive Department, NED University of Engg. & Tech.

Vehicle Design (AU‐415)

Process FMEA Occurrence Evaluation Criteria

Assad Anis, Automotive Department, NED University of Engg. & Tech.

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Vehicle Design (AU‐415)

Assign a Detection Ranking 

 The detection ranking looks at how likely we are to detect a failure or the

effect of a failure.

 This step is initiated by identifying current controls that may detect a failure or

effect of a failure

 If there are no current controls, the likelihood of detection will be low, and the

item would receive a high ranking, such as a 9 or 10.

 Current controls should be listed for all of the failure modes, or the effects of

the failures, and then the detection rankings assigned.

Assad Anis, Automotive Department, NED University of Engg. & Tech.

Vehicle Design (AU‐415)

Design FMEA Detection Evaluation Criteria

Assad Anis, Automotive Department, NED University of Engg. & Tech.

Vehicle Design (AU‐415)

Process FMEA Detection Evaluation Criteria

Assad Anis, Automotive Department, NED University of Engg. & Tech.

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Vehicle Design (AU‐415)

Calculate Risk Priority Number(RPN)
 The risk priority number (RPN) is simply calculated by multiplying the severity
ranking times the occurrence ranking times the detection ranking for each item.
𝑹𝒊𝒔𝒌 𝑷𝒓𝒊𝒐𝒓𝒊𝒕𝒚 𝑵𝒖𝒎𝒃𝒆𝒓 𝑺𝒆𝒗𝒆𝒓𝒊𝒕𝒚 𝑶𝒄𝒄𝒖𝒓𝒂𝒏𝒄𝒆 𝑫𝒆𝒕𝒆𝒄𝒕𝒊𝒐𝒏

 The total risk priority number should be calculated by adding all of the risk priority
numbers

 This number calculated in the above step has no meaning because each FMEA has
a different number of failure modes and effects

 However, it can serve as a gauge to compare the revised total RPN once the
recommended actions have been instituted

Assad Anis, Automotive Department, NED University of Engg. & Tech.

Vehicle Design (AU‐415)

Prioritize The Failure Modes for Action
 The failure modes can now be prioritized by ranking them in order, from the
highest risk priority number to the lowest.

 When you arrange the failure modes you will see that the failure modes are
arranged using pareto principle (80/20) rule.

 In the case of the RPN, a literal translation would mean that 80 percent of the total
RPN for the FMEA comes from just 20 percent of the potential failures and effects

 It is convenient to plot a pareto diagram.

 The team must now decide which items to work on.

Assad Anis, Automotive Department, NED University of Engg. & Tech.

Vehicle Design (AU‐415)

Take Action to Eliminate or Reduce the High‐Risk Failure
 Using an organized problem‐solving process, identify and implement actions to eliminate or
reduce the high‐risk failure modes.

 Ideally, the failure modes should be eliminated completely.

 When a failure mode has been eliminated completely, the new risk priority number approaches
zero because the occurrence ranking becomes one

 While elimination of failure modes altogether is ideal, it may not be achievable in all cases

 When this happens, it helps to refer back to the severity, occurrence, and detection rankings that
the team assigned to each item.

 Think of ways to reduce the rankings on one, two, or all three of the scales.

 Increase detectability of the failure promotes product or process improvement.

 Reducing the severity is important, especially in situations that can lead to injuries.

Assad Anis, Automotive Department, NED University of Engg. & Tech.

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Vehicle Design (AU‐415)

Steps taken to reduce RPN

Assad Anis, Automotive Department, NED University of Engg. & Tech.

Vehicle Design (AU‐415)

Calculate the resulting RPN
 Once action has been taken to improve the product or process, new rankings for severity, occurrence, and

detection should be determined, and a resulting RPN calculated.

 For the failure modes where action was taken, there should be a significant reduction in the RPN

 The resulting RPNs can be organized on a Pareto diagram and compared with the original RPNs

 You should expect at least a 50 percent or greater reduction in the total RPN after an FMEA

 It is up to the FMEA team and the company to decide on how far the team should go with improvements

 There will always be the potential for failure modes to occur. The question the company must ask is how

much relative risk the team is willing to take. That answer will depend on the industry and the seriousness

of failure

Assad Anis, Automotive Department, NED University of Engg. & Tech.

Vehicle Design (AU‐415)

FMEA application
 The FMEA process is widely applicable in a variety of settings beyond the product design and
manufacturing processes.

 FMEAs provide a structure and a common language that can be used by teams in manufacturing and
service, profit and not‐for‐profit, private, public, or governmental organizations.

 FMEAs can be used to improve the safety of the process of manufacturing a product as well as to improve
the safety performance of the product itself.

 With some modifications to the ranking scales for severity, occurrence, and detection, FMEAs can be
helpful in determining financial strategies and assessing credit or investment risks.

 The effects of software are all around us. Practically everything that we do is governed by software

 Problems created by software bugs or incorrect programs can range from nuisances to potentially fatal
disasters.

 As with a product or design FMEA, a software design quality FMEA can identify problems before they
occur, so they can be eliminated or reduced.

Assad Anis, Automotive Department, NED University of Engg. & Tech.

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Vehicle Design (AU‐415)

Vehicle Design (AU‐415)

Vehicle Design (AU‐415)

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Vehicle Design (AU‐415)

Vehicle Design (AU‐415)

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