Series C

Work happier
Why am I doing this

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Why am I doing this

Impact Belonging Front

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Why am I doing this

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Why am I doing this

eNPS

#1
94
😄

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Business email is huge and growing

1
billion
130
billion
Ubiquitous, Corporate email Business emails 

standard, reliable accounts per day (+4% / year)

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It’s also the biggest bottleneck
for productivity

1 inbox only ever accessible to 1 user

No visibility Duplicated work Email overload

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Attempts to solve the problem
outside of email are making it worse

More copies 
 Each tool
 We still get 


of the same info wants attention more email

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Front flips the email model upside down

Inboxes become accessible to many users

Information Efficiency and Focus

access speed
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It’s hard to keep a growing team
in sync and performing at its best

1 piano 1 quartet 1 fanfare

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Front acts as the conductor
of your team

1 piano 1 quartet 1 orchestra

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Each job falls somewhere along the axes
of email and workflow
Needs complex
workflows

x IT manager, BigCo

x Support rep, BigCo

x Recruiting
x Insurance broker

x Support rep (SMB)

x Professional services

Communication Relies on email

can take any form x Supply chain x EA / exec to get work done
x Product manager x Inbound sales

x HR manager

x Software Engineer
x Field sales

x Marketing manager

Doesn’t need
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This quadrant of the market is gradually
switching to Front
Needs complex
workflows

This space
is Front’s
to own

Communication Relies on email

FRONT
can take any form to get work done

Doesn’t need
Confidential - Do not distribute workflows
2014-2018: strong growth
(yet mostly organic)
ARR growth Quarterly revenue cohorts User cohorts by join date

2019 2019 2019

Q2'14 Q2'15 Q2'16 Q2'17 Q2'18 Q2'19 Q2'14 Q1'15 Q4'15Q3'16 Q2'17 Q1'18 Q4'18Q3'19 Q1'15 Q4'15 Q3'16 Q2'17 Q1'18 Q4'18 Q3'19

5,500+ 137% 54% of current

*
customers net $ retention users joined in 2019
Confidential - Do not distribute *As of end of Q3 ‘19
2019: deliberate approach to growth
We have identified the use cases where Front’s fit is strongest


Diversity of industries (% of revenue) Diversity of use cases (% of customers)

Software
Customer Support
Logistics
Professional Services CEO/Owner
Ecommerce/Retail Operations
Financial/Insurance
Health Fitness Sales/Business development
Marketing/Design Client Services/Success
Hospitality
Travel Marketing/Design
Travel/Hospitality Engineering/Product
Events/Experiences
Account Management
Manufacturing
Financial Services Project Management
Ecommerce
Finance/Legal
Marketing/Advertising
Other Other

0% 5% 10% 15% 20% 0% 5% 10% 15% 20%

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2019: deliberate approach to growth
We know these buyers, where to find them, what to tell them


VP Operations Head of Client Services

@ 3PL & 4PL @ growing Accounting firm

Head of Customer Success Director of Ops

@ high ASP SaaS @ Corporate Travel Agency

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2019: deliberate approach to growth
We leverage this knowledge to build a predictable sales org.
Outbound opportunities Repeatable sales motions Deals over $XXk ARR
200%+
150%

125%

100%

75% Start of
Outbound
50%

25%

0%
1/19 3/19/2019 5/19/2019 7/19/2019 9/19/2019 0 5 10 15 20 25 30 35 40 Q3 '18 Q4 '18 Q1 '19 Q2 '19 Q3 '19

Outbound Opps / Ramped BDR New Business Outbound

Outbound Opps Post-Sales Inbound
Attrited

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This market can sustain a strong business…
5.5B ARR potential just
on “strong fit” use cases
LTV / CAC Cash efficiency
Logistics (“pure players”) $360M

Supply Chain departments

Property Management
$1.2B

$760M
$XXm*
Mortgage Brokerages $760M
spent to reach
Corporate Travel $425M

Real Estate Brokerages $230M $XXm*

Accounting $900M
Q1'18 Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 Q3'19
in ARR
Marketing Agencies $640M LTV / CAC
Boutiques Hotels 

& Resorts
$200M

Confidential - Do not distribute *Actual values for cash spent and ARR reached were equal
…but we can make it bigger
Needs complex
workflows

500m users live

in this quadrant

Communication Relies on email

FRONT
can take any form to get work done

This space
can be
captured

2
Doesn’t need
workflows
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We’ve laid the foundations
of a great email product
Share of users per type of usage
Shared inbox Mixed usage Individual inbox
100%

80%

60%

40%

20%

0%
Q

Q
11

11

11

3
17

18

19
7

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Current users can’t seem to get
enough of Front…
Internal comments exchanged grow faster than
external messages sent (+125% YoY)

72%
of MAUs are DAUs

148 min
in app / user / day
Q1'15 Q3'15 Q1'16 Q3'16 Q1'17 Q3'17 Q1'18 Q3'18 Q1'19 Q3'19

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…yet they keep asking for more!
We’re always trying to find ways to integrate our systems
and bring it all into one place so that’s a great thing to
build towards. No one wants to have 10 tabs open on 3 A Front user

different monitors just to stay in front of your business.

And Front seems like a place where people enjoy living -
like as a home screen. I mean, in our business, we just
t user
have a lot of different places where information is Another Fron

inputted and stored and we have to go to recover it. Front

is where everybody meets, that's the intersection of all
the information, it’s the place where everyone ends up
residing to solve a given problem.”
A very kind customer

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The end game: building the platform
for collaboration
We’re already delivering on
this promise today
integrations with of customers directly leverage
52 3rd parties 55% use the platform 18% our API

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The end game: building the platform
for collaboration

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Thank you