AUTHORS DATE AIM OF PAPER TYPE OF KEY SWO

STUDY FINDING T
S

https:// INTRODUCTION-
www.statista.co  Revenue in the Personal Care
m/outlook/ segment is projected to
dmo/
reach US$238.90bn in 2022.
ecommerce/
APA
beauty-health-
Personal Care - Worldwide | Statista
personal-
Market Forecast. Statista. (2022). Retrieved
household-
9 August 2022, from
care/personal-
https://www.statista.com/outlook/dmo/e
care/worldwide
commerce/beauty-health-personal-
household-care/personal-care/
worldwide.
INTEXT-
("Personal Care - Worldwide | Statista
Market Forecast", 2022)

 Fast-moving consumer goods have

a higher inventory turnover than
specialty items, which have smaller
sales and greater carrying costs

Indian FMCG Industry Analysis | IBEF.

(2020). IBEF.
https://www.ibef.org/industry/Fmcg-
presentation

Intext - IBEF INDIA,2020

 Statista. (2021, March 24). The market size
of FMCG in India FY 2011–2025.
https://www.statista.com/statistics/74246
3/india-fmcg-market-size/

SLIDE 3- Drivers of the FMCG industry

 RURAL GROWTH- Surprisingly, India's villages are home to around 12% of the world's
population. (RINOJ P K, 2012)
 Shift to organized market- The organized sector is predicted to rise since the unorganized
FMCG market's share has decreased due to greater brand awareness.
 Easy access- Product availability has improved dramatically as the internet and various sales
channels have made it easier for buyers to obtain desired products
 Increase in penetration- Consumption in rural areas has risen because of a mix of rising
income and higher aspiration levels.

Part 1-

 An overview of India’s economic geography

 To study the FMCG Sector of India
 To study the demand and supply of personal care goods pre, during, and post covid.

Part 2

 To understand the customer pattern on personal care goods during a pandemic.

 To understand the supply disruption of personal care goods during a pandemic
 Identify the involvement of e-commerce platforms for personal care products during a
pandemic.
 OBJECTIVE 1- An overview of India’s economic geography

 Madgavkar, A., Rohra, S., & Gupta, S. (2014, November 3). Decoding India’s

economic geography: Over 7,935 cities are symbols of the diversity of markets.

Economic Times.

https://economictimes.indiatimes.com/news/economy/indicators/decoding-indias-

economic-geography-over-7935-cities-are-symbol-of-diversity-of-markets/

articleshow/45017172.cms?from=mdr
(Madgavkar et al., 2014)

Through a geographic lens, the country's economic growth potential can be dissected across three dimensions: states,
metropolitan cities, hinterlands, and clusters.

 OBJECTIVE 2- To study the FMCG Sector of India

  The fast-moving consumer goods (FMCG) sector is India’s fourth-largest sector with
household and personal care accounting for 50% of FMCG sales in India.

FMCG Market, FMCG industry in India - IBEF. India Brand Equity Foundation. (2022). Retrieved 9
August 2022, from https://www.ibef.org/industry/fmcg.

("FMCG Market, FMCG industry in India - IBEF", 2022)

  OBJECTIVE 3- To study the demand and supply of personal care goods pre, during,
and post covid.

Gerstell, E., Marchessou, S., Schmidt, J., & Spagnuolo, E. (2020). How is COVID-19

changing the world of beauty? How COVID-19 Is Changing the World of Beauty, 1–

8.

(Gerstell et al., 2020)

 TEAM

Dr. Rajiv Aserkar Ms. Dorrin Uma

Area Head - GLSCM Academic Manager – GLSCM

SANSKAR NAWAL
MGB June 22 – GLSCM