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    ABDULLAH SABIK
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    Marketing involves planning and executing the conception, pricing, promotion, and distribution of goods and services to create exchanges that satisfy objectives. The purpose is to facilitate exchanges between buyers and sellers. A marketing concept strives to satisfy consumer needs through coordinated activities that also allow the organization to achieve its goals. An effective marketing strategy selects a target market and designs a marketing mix to satisfy that market. The marketing mix consists of the product, price, place, and promotion elements that help achieve marketing objectives.

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    Marketing involves planning and executing the conception, pricing, promotion, and distribution of goods and services to create exchanges that satisfy objectives. The purpose is to facilitate exchanges between buyers and sellers. A marketing concept strives to satisfy consumer needs through coordinated activities that also allow the organization to achieve its goals. An effective marketing strategy selects a target market and designs a marketing mix to satisfy that market. The marketing mix consists of the product, price, place, and promotion elements that help achieve marketing objectives.

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    © All Rights Reserved
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    9 views18 pages

    Business Idea

    Uploaded by

    ABDULLAH SABIK
    Marketing involves planning and executing the conception, pricing, promotion, and distribution of goods and services to create exchanges that satisfy objectives. The purpose is to facilitate exchanges between buyers and sellers. A marketing concept strives to satisfy consumer needs through coordinated activities that also allow the organization to achieve its goals. An effective marketing strategy selects a target market and designs a marketing mix to satisfy that market. The marketing mix consists of the product, price, place, and promotion elements that help achieve marketing objectives.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 18

    Marketing is the process of planning and executing the conception, pricing, promotion and distribution of

    ideas, goods and services to create exchanges that satisfy individual and organizational objectives

    Tangible Goods Services or Ideas

    The purpose of marketing activities is to bring about exchanges between


    buyers and sellers.
    Form Time Place Possession
    Indirect Direct
    The marketing concept is a management philosophy stating that an organization should strive to satisfy
    the needs of consumers through a coordinated set of activities that also allows the organization to achieve
    its objectives
    A plan for selecting and analyzing a target market and maintaining and developing marketing mix that will
    satisfy this target market

    ✓ Select a Target Market ✓ Design a Marketing Mix

    PRODUCT PRICE DISTRIBUTION PROMOTION


    Marketing Mix is the combination of elements that go to make the marketing strategy for a company that
    helps to achieve the marketing objectives of the company/brand
    PRODUCT PRICE
    • What does the customer want from • What is the value of the product or
    the product service to the buyer?
    • What features does it have to meet • Are there any established price points
    these needs? for products or services this area?
    • How and where will the customer • Is the customer price sensitive?
    use it? • What discounts should be offered to
    • What does it look like? trade customers?
    • How is it branded? • How will your price compare with your
    • What is it to be called? competitors?

    PLACE PROMOTION
    • Where do buyers look for your product • Where and when can you get across
    or service? your marketing messages to your target
    • If they look in a store, what kind? market?
    • How can you access the right • Will you reach your audience by
    distribution channels? advertising in the press, or TV, or radio,
    • Do you need to us sales force? or on billboards
    • What does your competitors do, and • When is the best time to promote?
    how can you learn from that and/or • How do your competitors do their
    differentiate? promotions? And how does that
    influence your choice of promotional
    activity?
    TECHNOLOGY

    ECONOMIC
    CONDITIONS

    COMPETITION

    REGULATION

    SOCIETY

    POLITICS
    PROCESS FACTORS Decision Makers
    NEED RECOGNITION Psychological
    Small Company Large Company
    SEARCH Social

    EVALUATION OF Personal Only Owner Different Individuals


    ALTERNATIVES

    PURCHASE DECISION

    ALTER-PURCHASE
    EVALUATION
    Marketing Research is the systemic gathering, recording and analyzing of information relating to the
    marketing of good and services

    Problem Definition Research Design Data Collection

    Interpretation &
    Data Analysis Conclusions

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