LO1: Explain the role of marketing and how it interrelates with other

business units of an organization

 Definition of marketing:

 Explain the concept of marketing and marketing operations (Definition - The student
should explain the five marketing concept then give specific example for each and
explain the five steps of marketing process) P1

 Select one company and write an introduction about it then start to talk about the
market segmentation and market target (B2B,B2C), then Explain at least 3 roles and
responsibilities in marketing, and how the marketing function works and interacts with
other departments in the selected organization (Use these roles (market research,
advertising, direct marketing, integrated communications, brand management,
partnership marketing, Public Relations (PR)). P2

 Analyze the role of marketing in the context of the marketing environment (Analyze
how the external environment or the internal environment will be an opportunity or
threat to the marketing department and the marketing role). M1

 Analyze the significance of interrelationships between marketing and other functional

units of an organization (here you will go back to point two and try to write the
advantages and disadvantages for each relationship and how it will affect the
organization’s goal).M2

 Providing critical reflection from your opinion , the internal and external factors that
influence marketing functions.D1