Home Insurance Bing Ads Strategy

Here's my strategy for businesses like yours. According to business, I

recommend doing 2 - 3 campaigns set up to target a different kind of audience
and cover all verticals of the niche.

I recommend setting up a minimum of 2 - 3 campaigns because you need to do

A/B testing and remove those campaigns which not work and keep those that
work and optimize them. AB testing is essentially an experiment where two or
more variants of Ads are shown to users at random, and find out which campaign
is working well, remove those campaigns which not work well, and keep running
those campaigns which work perfectly and scale it for best results.

A/B testing lets you increase user engagement, reduce bounce rates, increase
conversion rates, minimize risk, and effectively create content. The best part is
that they’re easy to implement and provide massive returns and valuable learning
for your team.

With AB testing, businesses like yours can learn what kind of content is more
likely to lead a website visitor to purchase. It’s a great marketing tactic for figuring
out what your audience is like and how they prefer to be communicated with.

Testing out different user experience elements through A/B testing is a powerful
way for companies to make changes that lead to positive results and learn what's
going to be the most effective.

A/B testing points to the combination of elements that helps keep visitors on site
for longer. The more time visitors spend on the site, the likelier they’ll discover
the value of the content, ultimately leading to a conversion. A/B testing is the
simplest and most effective means to determine the best content to convert visits
into sign-ups and purchases. Knowing what works and what doesn’t helps
convert more leads.
Determining a winner and a loser of an A/B test is straight-forward: which page’s
metrics come closer to its goals (time spent, conversions, etc.,).

Any and all of the above-mentioned A/B testing benefits serve to increase sales
volume. Beyond the initial sales boost optimized changes produce, testing
provides better user experiences which, in turn, breeds trust in the brand,
creating loyal, repeat customers and, therefore, increased sales.

What is the difference between the 3 AB testing

Campaigns?

Here are the differences between the 3 Ad campaigns. Please check below-

1. All the 3 Ad campaigns have different match types of keywords. Keywords are
words or phrases that are used to match ads with the terms people are searching
for. The keyword match types dictate how closely the keyword needs to match
with the force query for the ad to be considered for the auction. So we could use
a broad match to serve your ad on a wider variety of user searches or you could
use an exact match to hone in on specific user searches. So, with the different
match types in all the 3 ad campaigns, we can target most of the users who are
looking for your product/service. We need to target Broad Match Keywords in 1st
ad campaign, need to target Phrase match in the 2nd ad campaign, and in 3rd ad
campaign, we need to target Exact match keywords.

2. We are using different bidding strategies in the ad campaigns. Enhanced CPC,

you set your ad group and keyword bids, and Microsoft Advertising automatically
adjusts your bids in real-time to increase your chances for a conversion. Our bid
will go higher on searches that are more likely to convert and lower on searches
less likely to convert (up or down, this change will be made after we apply any
bid adjustments you have set). Over the long run, though, we will try to make
sure that your average CPC is not higher than your bid.
Enhanced CPC should reduce your cost per conversion and increase your total
conversion count while respecting your current budget. We need to use a
different bidding strategy to test how the change impacts your campaign
performance.

With Maximize Clicks, Microsoft Advertising automatically sets your bids in

real-time to get as many clicks as possible within your budget to get more results.
Maximize Clicks automated bids. So, these 2 bidding options we are using in all
3 ad campaigns.

3. We are using different bidding amounts in all the 3 ad campaigns with different
bidding strategies to get a good number of clicks by spending less amount of
funds.

Hopefully, now you can compare the differences between all the 3 ad campaigns
and able to know how's all the 3 ad campaign strategy is very effective for you.

Ad copies for Bing Ads:

Insurance For House | Get a Free Homeowner Quote Now

You Have a Choice. Contact Us for a Homeowner's Insurance Quote. Protect

Your Home and Personal Property with a Customized Home Insurance Policy.

Home Insurance Specialist | Homeowners Insurance Quote

With The Proper Coverage, You Can Experience Peace Of Mind Knowing That
You Are Protected. Homeowners Insurance Protects You Financially When You
Experience A Loss.
Free Online Quotes in Minutes | High-Value Home Insurance

Call Us Today To See How We Can Help You Make The Right Insurance
Decisions for a Homeowner's Insurance. Get A Quote Now!

Get House Insurance Quotes | Get Best Home Insurance

Protect Your Family And Belongings With Our Homeowner's Insurance. Protect
Yours. Home and Personal Property with a Customized Home Insurance Policy.

Get A Home Insurance Quote | Home Insurance Specialist

Our Homeowner's Insurance is Designed To Give You & Your Family Peace Of
Mind That Your Home & Its Contents Are Safe. Get A Quote Now!

Get A Home Insurance Quote | Home Insurance Specialist

Our Homeowner's Insurance is Designed To Give You & Your Family Peace Of
Mind That Your Home & Its Contents Are Safe. Get A Quote Now!

High-Value House Insurance | Get Instant Quote Now!

Leave the Insurance to Us. Get A Quote Now. Guided Solutions strives to find
you the best insurance coverage at the best price. Get A Quote Now!
Best Winning Keywords:

homeowners insurance
homeowners insurers
homeowner insurers
homeowner insurance near me
homeowners insurance in my area
looking for homeowners insurance
how much is homeowners insurance
reasonable homeowners insurance
purchasing homeowners insurance
homeowners insurance information
homeowners insurance required
homeowner insurance home
homeowners home insurance
most affordable homeowners insurance
find homeowners insurance
top rated homeowners insurance
where to buy homeowners insurance
inexpensive homeowners insurance
homeowners insurance prices
homeowners insurance coverage
homeowners insurance quotations
homeowner insurance policies
homeowners insurance estimate
homeowner insurance affordable
find homeowner insurance
get homeowners insurance
affordable homeowners insurance
buy homeowners insurance
buy homeowner insurance
affordable home owners insurance
home owners house insurance
home owner insurance company
buy home owners insurance online
local home owners insurance
getting home owners insurance
home owners insurance online
buying home owners insurance
home owners insurance estimates
home owner insurance rate quote
home owner insurance agent
home insurance owner policy quote
home owner insurance companies
homeowner s insurance company
good homeowner insurance companies
insurance companies homeowners insurance
homeowners insurance quick quote
homeowners insurance instant quote
homeowners insurance rate quotes

(These are the best keywords for your business industry)

Callout Ad Extensions

Call for A Quote Today

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Award-Winning Company

(These are the best call-out ad extensions for businesses like yours which are
delivering great leads to the companies so use them)

Step by Step Process so you will not confuse

1. Create 1st ad campaign and make a copy from 1st ad campaign to 2nd
and 3rd ad campaign.

2. In 1st ad campaign all keywords are in the Broad match, 2nd the ad
campaign all keywords are in the Phrase match, and in 3rd ad campaign,
all keywords are in the Exact match.

3. Make 1st ad campaign bidding will be Enhanced CPC, 2nd ad campaign

bidding will be Maximize Clicks and 3rd ad campaign bidding will be
Enhanced CPC.
4. For the daily ad budget, you can do $10-$25 per ad campaign per day for
5 days. After 5 days we need to analyze the CTR matrix of all 3 ad
campaigns and which ad campaign has a higher CTR rate we will keep
running it with an increased ad budget and will pause the two rest ad
campaigns which are underperformers.

Best Regards,
Thanks!