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Top 100 Haircare Brands Trending On Instagram October 1668096197
Top 100 Haircare Brands Trending On Instagram October 1668096197
TRENDING ON INSTAGRAM
OCTOBER 2022
The ranking is based on Instagram followers, growth, engagement. The
full list of haircare brands has 344 brands in total, this is just the top 100
of those. We update this list monthly! New brands are frequently added
and if any brands that should be on this list seems to be missing we’re
happy to let you know where they rank if on the extended list or add
them for future months if they meet criteria.
SOL DE JANEIRO
2015
United States
Cruelty Free
Founded by Marc Capra
Instagram Top Haircare Rank: 2
GISOU
2015
United States
Cruelty Free
Founded by Negin Mirsalehi
Instagram Top Haircare Rank: 3
LOLAVIE
2021
United States
Cruelty Free | Vegan
Founded by Jennifer Aniston
Instagram Top Haircare Rank: 4
LUNAR TIDES
2013
United States
Cruelty Free | Vegan
Founded by Luna Moon
Instagram Top Haircare Rank: 5
K18
2020
United States
Cruelty Free
Founded by Britta Cox and Suveen Sahib
Instagram Top Haircare Rank: 6
JVN HAIR
2021
United States
Vegan
Founded by Jonathan Van Ness
Instagram Top Haircare Rank: 8
ANOMALY
2021
United States
Founded by Priyanka Chopra Jonas
Instagram Top Haircare Rank: 9
CURLSMITH
2016
United States
Cruelty Free | Vegan
Founded by Michal Berski
Instagram Top Haircare Rank: 10
SISLEY-PARIS
1976
France
Founded by Hubert d’Ornano
Instagram Top Haircare Rank: 11
HAIRITAGE
2019
United States
Cruelty Free | Vegan
Founded by Mindy McKnight
Instagram Top Haircare Rank: 12
TRULY
2013
United States
Cruelty Free | Vegan
Founded by Maxx Harley Appelman
Instagram Top Haircare Rank: 13
FUDGE
1992
Australia
Cruelty Free
Founded by Glen Dean
Instagram Top Haircare Rank: 15
15
R ank
2
Ch an ge
Fudge Brand Im age
1
16 3 Les
AvrilSecrets De Loly
2
17 8- Sol de Janeiro
Respire
3
18 -
-5 Gisou
Batiste
4
19 -3
3 Lolavie
ColorWow
5
20 -
-5 Lunar Tides
Unbottled
6
21 -
11 K18
Amika
7
22 2
12 Good Dye
Coco & EveYoung
8
23 -1
-3 JVN
OuaiHair
9
24 1
-6 Anomaly
Olaplex
10
25 1 Curlsmith
Fable & Mane
11
26 1
-2 Sisley-Paris
The Earthling Co.
12
27 17 Hairitage
Redken
1JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 17
25 1 Fable & Mane
TOP 100 HAIRCARE BRANDS TRENDING ON INSTAGRAM - OCTOBER 2022
26
R ank
-2
Ch an ge
The EarthlingBCo.
rand Im age
1
27 3
1 Les Secrets De Loly
Redken
2
28 -
-1 Sol de Janeiro
Kérastase
3
29 4- Gisou
Davines
4
30 -3
-7 Lolavie
Dae Hair
5
31 -
-17 Lunar Tides
Moroccanoil
6
32 -
-11 K18
Pattern
7
33 2
-3 Good Dye Young
Ethique
8
34 -1
1 JVN Hair
Reuzel
9
35 1
-4 Anomaly
Bobby Oduncu
10
36 1
NEW Curlsmith
Frenshe
11
37 1- Sisley-Paris
Kevin Murphy
12
38 17
21 Hairitage
Viori
JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 18
36 NEW Frenshe
TOP 100 HAIRCARE BRANDS TRENDING ON INSTAGRAM - OCTOBER 2022
37
R ank
-
Ch an ge
Kevin MurphyB r a n d Im age
1
38 3
21 Les
VioriSecrets De Loly
2
39 -
-3 Sol
Cut de
By Janeiro
Fred
3
40 -
-2 Gisou
Bread Beauty Supply
4
41 -3
-1 Lolavie
Kreyol Essence
5
42 -
-1 Lunar Tides
Only Curls
6
43 -
36 K18
Eva NYC
7
44 2
-1 Good Dye Young
Prose
8
45 -1
10 JVN Hair
Oribe
9
46 1
6 Anomaly
Abela
10
47 1 Curlsmith
Beauty Pie
11
48 1
13 Sisley-Paris
Flora & Curl
12
49 17
-10 Hairitage
Maria
JENNIFER Nila
CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 19
47 1 Beauty Pie
TOP 100 HAIRCARE BRANDS TRENDING ON INSTAGRAM - OCTOBER 2022
48
R ank
13
Ch an ge
Flora & Curl Brand Im age
1
49 3
-10 Les Secrets
Maria Nila De Loly
2
50 -
-6 Sol de Boost
Bondi Janeiro
3
51 -
38 Gisou
Endro
4
52 -3
2 Lolavie
Monday
5
53 9- Lunar &
SHAZ Tides
KIKS
6
54 4- K18
Vegamour
7
55 2
-4 Good Dye 00.00
mid/night Young
8
56 -1
-6 JVN Hair
Bilou
9
57 1
9 Anomaly Mensah
Charlotte
10
58 1
12 Curlsmith
Under Luna
11
59 1
-13 Sisley-Paris
Ge Beauty
12
60 17
20 Hairitage
Philip
JENNIFER Kingsley
CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 20
58 12 Under Luna
TOP 100 HAIRCARE BRANDS TRENDING ON INSTAGRAM - OCTOBER 2022
59
R ank
-13
Ch an ge
Ge Beauty Brand Im age
1
60 3
20 Les Secrets
Philip De Loly
Kingsley
2
61 -
-16 Sol de Janeiro
Briogeo
3
62 -
-5 Gisou Ess
Kristin
4
63 -3
2 Lolavie Organics
Carina
5
64 3- Lunar Tides
Evo
6
65 -
-9 K18
Virtue
7
66 2
10 Good
Act + Dye
AcreYoung
8
67 -1
4 JVN Hair
DesignMe
9
68 1
-19 Anomaly
bkind
10
69 1
-9 Curlsmith
TPH by Taraji
11
70 1
-23 Sisley-Paris
Design Essentials
12
71 17 Hairitage
Aromatica
-8JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 21
69 -9 TPH by Taraji
TOP 100 HAIRCARE BRANDS TRENDING ON INSTAGRAM - OCTOBER 2022
70
R ank
-23
Ch an ge
Design Essentials
Brand Im age
1
71 3
-8 Les Secrets De Loly
Aromatica
2
72 5- Sol deB.
Philip Janeiro
3
73 1- Gisou
Matrix
4
74 -3
-5 Lolavie Affair
Crown
5
75 -
16 Lunar Tides
Drybar
6
76 -
-1 K18
Pureology
7
77 2
15 Good Dye Young
Rulls
8
78 -1
- JVN Hair
Uppercut
9
79 1
2 Anomaly
Aveda
10
80 1
-16 Curlsmith
Hair by Sam McKnight
11
81 1
2 Sisley-Paris
Schwarzkopf
12
82 17 Hairitage
Bouclème
2JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 22
80 -16 Hair by Sam McKnight
TOP 100 HAIRCARE BRANDS TRENDING ON INSTAGRAM - OCTOBER 2022
81
R ank
2
Ch an ge
Schwarzkopf B r a n d Im age
1
82 3
2 Les Secrets De Loly
Bouclème
2
83 -
-10 Sol de Stories
Savon Janeiro
3
84 -
12 Gisou by Gabrielle Union
Flawless
4
85 -3
2 Lolavie Earth
Daughter
5
86 -
-33 LunarMoisture
Maui Tides
6
87 -
NEW K18
Cocunat
7
88 2
20 Good
Ida Dye Young
Warg
8
89 -1
13 JVN Hair
Verb
9
90 1
-18 Anomaly
Les Petits Prödiges
10
91 1
-1 Curlsmith
REF Stockholm
11
92 1
-10 Sisley-Paris
Lamazuna
12
93 17
57 Hairitage
It’s
JENNIFER A 10 - MINTOIRO - INFO@MINTOIRO.COM
CARLSSON 23
91 -1 REF Stockholm
TOP 100 HAIRCARE BRANDS TRENDING ON INSTAGRAM - OCTOBER 2022
92
R ank
-10
Ch an ge
Lamazuna Brand Im age
1
93 3
57 Les A
It’s Secrets
10 De Loly
2
94 -
-8 Sol de Proof
Living Janeiro
3
95 6- Gisou
Innersense
4
96 -3
1 Lolavie
Not Your Mother's
5
97 -
-4 Lunar Tides
Mizani
6
98 8- K18
Umaï
7
99 2
1 Good Dye Young
Joico
8
100 -1
-2 JVN Hair
Basin
9
This list is not the brandsAnomaly
1
with the most followers, what I’m trying to measure is what
brands are steadily growing and getting engaged attention. Brands that have
unusually low engagement or brands that are loosing followers get a penalties
10 1 Curlsmith
in the algorithm, since it’s a negative indication. Having a lot of followers but no
engagement might mean the brand bought followers or that followers really don’t
care11about the brand.
1 ASisley-Paris
high rank on this list is an indication that the brand is
growing, has an engaged customer base and a lot of potential.
12 17 Hairitage
JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 24
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