MMB 703 Business Environment L T P J S C

3 3
Course Owner Dept. of Entrepreneurship Syllabus version 1.0
Course Pre-requisite(s) Contact hours 45
Course Co-requisite(s) Date Approved
Alternate Exposure

Business environment in India is undergoing a dynamic change; what was looked upon as
an under developed nation is now regarded as a potential economic power. With the
Eruption of digitization and e-commerce, its service industry is providing multinational
companies with unparalleled opportunities. With liberalization, privatization and further on
globalization India’s business world is occupying a place in almost all major sectors of the
world economy. In this context, the nature and extent of the role of the state is undergoing
fundamental changes with digitization and financial inclusion. In this dynamic and
changing external environment of such gigantic dimensions, this course is aimed at
sensitizing the students to value implications of environment on business, in general. The
main drive of this course addresses social, structural changes, external environmental
changes, planning and polices of the state, economic trends and balance of payments,
information technology and its impact.

Course Objectives:
The course intent to enable students to
1. Recognise and elaborate different facets of Business Environment in both Indian and
International context
2. Interpret the business from the view of socio, cultural and technological environment.
3. Determine the economic and legal aspects of business and its implications on ethical way of
doing business.
4. Summarize about the Indian Policy Environment and its importance in business environment.
5. Apply the knowledge to learn about the various foreign trade policies.

UNIT – I Introduction to Business Environment No of Hours: 09

Introduction: The concept of Business Environment, significance, nature and scope.
Environment Scanning- Interaction between microenvironment and macro environment-
SWOT analysis - macro environment - PESTEL Framework - Five Forces-Political
Environment-Economic Environment- Social and Technological Environment -Legal
Environment

UNIT – II Social and Technological Environment No of Hours:09

Social and Technological Environment: Society and Business, Corporate Social
Responsibility (CSR), Localization- Culture aspects –beliefs and values and its impact on
business, Technological change, Technological factors in business, e-commerce and
emerging technologies, mobile applications, and smart cities

UNIT - III Economic and Legal Environment No of Hours: 09

 Economic and Legal Environment: Philosophies of Capitalism, Socialism and Mixed
Economy, Public Private Partnership, Industrial Corridors, Special Economic Zones (SEZs),
Ease of Doing Business; salient features of ConsumerProtectionAct,1986, Competition
Commission of India (CCI), Foreign Exchange Management Act (FEMA) and National
Company Law Tribunal (NCLT).

UNIT – IV Indian Policy Environment No of Hours: 09

Indian Policy Environment: A brief review of industrial policies since independence,
Industrial Policy of 1991, Economic Policy and latest trends, Fiscal Policy and Budget,
Monetary and Credit Policy, Policy on FDIs and FIIs.

UNIT – V Indian Foreign Trade Policy No of Hours: 09

Indian Foreign Trade Policy: Bilateral and Multilateral Trade Agreements, Globalization
and WTO- Trade Blocs, Balance of Payments (BOP), Exchange rate movements and its
impact on BOP, International Disputes settlement mechanism- Dumping and Anti-dumping
measures, TRIPS, TRIMS, EXIM Policy.

Pedagogy tools:
Blended Learning, Case Analysis, Situation Analysis, Brainstorming, Group Discussion,
Student Presentations.

On successful completion of this course, students will be able to:

Text Book:
1. Pual, Justin, Business Environment Text and Cases, Tata McGrawHill, New Delhi

Additional Reading Reference Books:

1. Cherunilam, Francis, "Business Environment, Text & Cases",Himalaya Publishing House,
New Delhi,2019
2. Aswathappa, K, "Essentials of Business Environment",Himalaya Publishing House,
NewDelhi.
3. Dutt, Ruddra and Sundaram, K.P.M., "Indian Economy", S. Chand& Co. Ltd., NewDelhi.
4. Misra and Puri, Indian Economy, Himalaya Publishing House. NewDelhi : 2019
5. Joshi&Kapoor,BusinessEnvironment,KalyaniPublishers,NewDelhi, 2019
6. Worthington,IanandBritton,Chris,"TheBusiness Environment", Pearson Education Ltd, New
Delhi, 2019
7. Fernando,A.C., Indian Economy, Pearson Education Ltd, NewDelhi, 2019.
8. Dutt, Ruddra and Sundaram, K.P.M., "Indian Economy", S. Chand& Co. Ltd., NewDelhi.
9. Misra and Puri, Indian Economy, Himalaya Publishing House. NewDelhi : 2019