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Customer Journey Marketing Innovation
 Brand Introduction

IKEA is well known Furniture Brand In India and International Market.

Launching IKEA place App in India to experience the users before
buying the product through AR

IKEA Place has already been launched in Austrailia,UAE and Singapore.

Assets-Website and IKEA Place App.
 Our Services

Living room Makeover Home & office essentials Installation

Kitchen Furniture Smart Home Design Assembly

 Buyer Persona
Exploring new things in Internet world. Serfing,Gaming,Watching
Movies that are Tech-oriented,Shopping online,Tech Enthusiasts

Travelling,Treeking,Physical activity

Brands-Godrej,Damro,Zuari,evok,urban ladder

Brand perception-Since both of them are recently looking for

furniture so they dont have any firm perception.They are looking for
Name-Raj 29,Sneha-26
various brands and open to look for new brands.Word of mouth from friends
they prefer.
Relationship status-Married
Location-Mumbai

Behaviourial Traits-Easy Going Furnitre,Lazy to carry huge items,Not keen to

Income-24 LPA
travel and look for furniture in the store.Online Explorers for new
products.Implusive decision makers during online shopping.
Brief-Have married in last year and has

bought recently a new home and

looking for furniture to decorate their Media Consumption-Videos,Reels and Images
house Both of them are working
Media Consumption Platforms-Instagram ,YouTube and Facebook
professionals

Name-Dinesh-45,Meera-42
Relationship status-Married & having
son
Location-Hyderabad
Income-30 LPA
Brief-Dinesh & Meera with son a family
of 3. who have renovated their house
and looking for furniture for their son to
make his study room and groom the
new house and kitchen
Buyer Persona
Decorate the house.Like to have full furnished house with all amenities.
loves to read & write and have a big book shelf.Loves to keep things
Organised.Look for different furniture and home decor items.
Fast decision making,reliability on online world,trust issues with
online and new brands
Brands-Godrej,Damro,Zuari,evok,urban ladder
Brand perception-Due to frequent Furniture shopping they have perceived pre image of
few of the brands and have opinions on them based on price,quality,after service
issues.Till now they were selecting local brands.But their tenager son has influenece of
IKEA place and has introduced them about it.
Behaviourial Traits-Travellers,Offline shoppers mostly but keen and enthusiasts about
the Virtual world and technonlogy .Explorers by visiting the store,Slow decision makers
and buyers,Influenced by Children.
Media Consumption-Videos and Images
Media Consumption Platforms-YouTube and Facebook
Primary Target Audience
New house so need is Intense.
Looking for Furniture brands are open to new
brands and have influence of social media &
friend.
Fast Buyers and Implusive Decision makers.
Are lazy to walk in store so IKEA Place will play
great role in their Buyer's Journey

AIDA Model
Awareness
Google Search-
Raj was searching for Furniture brands and he looked various
brands and also checked IKEA as well.But was not keen to
make any decisions.

Youtube Ads-After a few days later He saw a video ad of IKEA

place and found intresting to know more about the brand.
He was looking the AR & VR functions from IKEA Place brand
for the first time.
He shows to Sneha & both of them just make their minds to
look this after some days.
 Intrest
Instagram Reels-
One fine day Sneha's Collague saw instagram reel of IKEA Place &
got inspired by the AR Technology.
She showed the reel to Sneha as well and she too found intresting.
Sneha Looked upon IKEA 's Insta page and consumed content
Rigoursly
Now IKEA is one of the brands she will definitely consider along
with other brands as well.
 Desire
E-Comm Websites
Now Sneha & Raj were surfing different brands of
furniture and looking for the best fit products form them.
But they were not able to imgine how the things will be
looking after they bought.

At that time Raj recalled about AR & VR feature of IKEA

Place and just thought of giving a try for the places in
his house.
This Feature made them realise what size,colour and
Apps form space their furniture is going to occupy and most
Play store importantly they got to experience the look & feel of the
house by Products of IKEA.
 Action
After this Amazing Feature both of them decided to
purchase the furniture from the app as they got to
expereince the look & feel of their own house.
Hence they ended up buying the products.
AIDA Model for Dinesh & Meera
Awareness
E-commerce Sites-Dinesh & Meera are looking for Furniture
Brands by visiting offline Local Stores.While Looking offline
they just Thought of giving a try online and compare the price.
Amazon Introduced them IKEA as a Brand which had less price
as compared to other products.

Search Engine-Now Both of them started exploring different

brands which can be probable options on basis of
cost,quality,weight,space and such factors on Google.
 Intrest
Youtube Ads-
One Fine day Dinesh was surfing on Youtube and saw an IKEA Place ad
which made him feel intresting about choosing the size,colour and
dimensions for the furniture of his choice.
He showed to meera and it found her intresting as well.This stage was like
IKEA Place is on their list but not the only one option.

Offline and Online Research-Various Websites and sources

made them to conclude that IKEA has much variety with
less cost this made up their mind to consider this
brand seriously.
 Desire
Facebook
Meera Sees a FB video of her friends daughter about
IKEA Place and gets to know that how IKEA Place has
turned her imagination into reality How IKEA AR app was
a game changer to make house a dream place.
Immediately she calls her friends daughter and seeks
her help about how to operate the app and basic stuff.

Meera & Dinesh after downloading the app browse different options for their
new home and enjoy the AR Experience.
Apps form
Play store
 Action
After this Amazing Feature both of them decided to
purchase the furniture from the app as they got to
expereince the look & feel of their own house.
Hence they ended up buying the products.
 nomessjustikeaplace

Unplanned Messy things @ikea place things are planned in advance

This things happen when you don't plan You Fix the spot scan the place and insert
& see if things are fitting or not. dimensions to get the best fit product.
 buyingwithikea

buying with ikea be like offline buying with ikea place on mobile
visiting the store

Tag your 2 friends who visit stores. Hit like if you love IKEA place.
 yourfurnishingstyle

Simple Sofa Expandable Sofa cum Bed

Salute to them & ask How they keep Share if you like and have purchased
Remaining things before
 feeltheplace

Tag your dreamer friend / couple Are you the one who is crazy for augmented
& ask how would they feel while dreaming. reality?
IKEA place got you
 playwithar

Scan and start to play with different are you a gamer ?

combinations IKEA Place augmented reality is for you.
 Content
Content Calender link-
http://surl.li/cjpao

Creatives for Content-

http://surl.li/cjpay
 Listicles Topics

What is IKEA Place?

How to use IKEA Place App?

Creative Link-shorturl.at/deOX3
 India IKEA place as a brand is looking someone who will promote family life by creating
long lasting expereience at their homes by their products.So Ritu is perfect match for it.

Secondly moms are the decision makers when it comes to home decor or kitchen
renovation
and simple stuffs of furniture as they stay most of the time in home so mom blogger was
chosen.

Higlighting Mom as a Super women who does work everyday

and for everybody without any expectation.The day to day
duties of mom will be highlighted and finally she also deserve rest,
peace of mind at her place and IKEA Place is a solution for it
Goal-Brand Awareness

Creative Copy Link-http://surl.li/cjvgb

Ritu Rathee Taneja
Followers-1.6M,
Mom Engagement rate-12.22%,
Blogger,Lifestyle
follower growth -23444 in 1 month
& family
Collaboration-Paid.
Medium-Instagram DM's or email
Influencer SS of Stats
 UAE Abdulla is a Tech video creator and youtuber to enhance the campaign Tech
influencers will be helpful.As it is an AR &VR based campaign that needs to
be run.People needs to get attracted by his strong social media presence.

Campaign called as "Buy with combinations ".(Reference buy with time)Which

will lead the more engagement to IKEA Place. In this campaign audience is
provoked to download the app and select a place at their home and submit
various combinations of IKEA products and submit it to win exciting offers and
coupons for the upcoming new launch.
This will bring more app downloads and ultimatley people will buy as due to
getting small token of coupons.As well as audience will get engaged on app as well
as in store to experience the AR and VR features of the place.
Goal-App Downloads , Engagement,Conversion.
Abdallah Rakha
Tech Youtuber Creative Copy Link- http://surl.li/cjvgl

Followers -301k
Mobile,Gadgets
& VR Engagement rate-7.24%
Collaboration-Paid.
Medium-Instagram DM's or
Influencer Stats SS
 Australia IKEA is seeing loss in Austrailian market so By taking Athletes with
mom blogger brand recall would be done and educate and provide
experience to people about IKEA Place.
She posts content around family and kids so that will be an advantage
as relatability will be more matching to her personality and brand.

Campaign is centred over the family values like making space to leder
people like dad and our parents who deserve to have morelove and
respect.The idea is centred with fathers day and building more connect
towards family relations stronger with the help of IKEA Place which will
help in building a better place to our dad on this fathers day occasion.

Goal-BrandAwarness,Recall and Conversion

Moana Hope
Athlete Mom Blogger Creative Carousel Copy Link- http://surl.li/cjvfw
Followers -124K
Baby,Parenting, Engagement rate-5.5%
kids Collaboration-Paid.
Medium-Instagram DM's
Influencer Stats SS
 Singapore
She is mom and Family lady who loves her family and considers it
as top Priority.
Since IKEA Place brand is more oriented with Family or home decor
products so she would be the best fit to promote the products

"Kitchen Makeover" is Contest where all the womens are

encouraged to download the IKEA Place app and make kitchen a
better place with IKEA AR experience and share and tag to IKEA
Place
3 lucky winners will get discount coupons or offers.
Goal-App Download, Engagement
Debbwie
Creative Copy Link-http://surl.li/cjvgg
Mom & Lifstyle Influencer
Followers -124K
Family,Friends & Engagement rate-5.5%
Kids
Collaboration-Paid.
Medium-Instagram DM's
Influencer Stats SS
Video Marketing
 Targeting Audience

TG 1 Recently married-For developing their new bought house so In interest was chosen like
Recently purchased home or looking for new home.

TG 2Elderly people -having teens and want to renovate the house or make study room for kids or
make office space for their children or for themselves.So interest chosen was Home
renovation,related events,Home Improvement etc.

Interest were considered largely from in market segments and few of them from affinity.
Refer next slide for screenshots
Demographics
 Targeting based on Interest
(in market audience having interest in Home furnitures)
 Youtube Targeting(Topic Targeting)

Topic Targeting was done for YouTube ads for Bumper and non skippable format.
The topics that chosen were relating to Home Decor, ,office furniture, Retail
Equipment etc.
This targeting was done for both male and female from 25 to 54 age group.

Keyword Targeting-
Done for Skippable format 30 sec.
Person searching will have high intent of buying.And hence long form of content
will be suitable like 30 sec to 1 min video.
Youtube Targeting(Topic Targeting)
 Keyword Targeting

For Skippable ads (30 sec-1 min)- Keyword targeting is used.

Refer the link for keyword research from keyword planner-

shorturl.at/DGKUW

Words having brand name like IKEA will be Exact match,Furniture for
home is super primary keyword as it has maximum search volume and
mid level of bid.And is relevant in conversion perspective.

Negative Keywords-
All the words having no any relevance with home,furniture and home
renovation will be considered as Excluded.For eg-Umbrella,Cap etc.
Keywords SS
 Placements-YT channels

For Skippable ads--

Channels that talk on Home décor, furnishing ,home furniture and AI were focused for
Placements of the ads.

For Non skippable and Bumper-

Videos like DIY’s For home,AI Videos,VR videos,Home renovation videos,
Topics that interest women like Kitchens makeover or Recepie channels were
emphasised so that women audience will be targeted.
Placements
 Budget 2.5 lakhs

Non Skippable ads

Skippable ads Bumber ads 6 sec Remarketing ads
15 sec

1 Lakhs 50K 50K 50K

CTA

Links for Videos and CTA Copies- shorturl.at/KLWX0

 Performance Marketing
Facebook Campaigns -Since IKEA place is Launching in India There will be 2 campaigns-

1.Brand Awareness.
2.App Installs.

Audience Potential for Brand Awareness -

As per Designed Buyer Persona the estimated audience Potential only for facebook is-
113,900,000 - 134,000,000.

The Audience is fairly broad as we have considered both the personas within it and it is
awareness campaign so we aim to create the Buzz of IKEA Place to maximum people.

Hence it is not narrow down.Main intention is to reach as many people as we can

Placements were considered manual like fb stories,feed,reels,marketplace etc.

Potential Reach SS
Audience SS
 Instagram App Install Campaign

Campaign Objective-App Installs. (Potential reach-56k-163k,App Installs-261-755)

Audience selection-Buyer persona 1 was considered.

Demographics-Age-25-35 Newly married upto 1 year,recently moved,
Interest-Furniture,Home,VR,AR,Modern Furniture,Home appliances
Behaviour-Engaged Shoppers,Early technology adopters.
Excluded-Fb users with older devices where 360 degree media not supported and frequent
international travellers.
Placements-Manual on insta story,feed,reels,explore.
Optimisation for ad delivery-App Installs.
Charged on basis of-Impressions
Audience SS
Potential Reach SS
 Budget-16 Lakhs

Brand Awareness App Installs

Brand Awareness App Installs

3 Lakhs 4 Lakhs
3 Lakhs 6 Lakhs
Budget and Bid Strategy
 Ad Creatives for SM

shorturl.at/bNO12

shorturl.at/lu125
SEM Keyword Stats SS for Broad match
Keyword Phrase Match
Exact Match SS
 SEM keyword Justifications
Broad match keywords-Focused on products like Tables.chairs,foldable furniture,Home
renovation,Home decor depending search volume and CPC.(Refer the SS for Stats)
This were generalised terms when it comes to home or bedroom making etc.

Phrase match-Whenever this generalised terms are associated with IKEA like IKEA
Chairs,IKEA tables then they were considered as phrase match.

Exact match-These were related to specific for IKEA place like -IKEA app,ikea ar
technology,ikea vr technology,ikea modern trends and so on.
In exact match the app keywords search volume is less and cpc is at higher side.So once the
campaign goes live then search term report will help to identify and refine which other
keywords need to add.

Refer the links for Keywords- shorturl.at/DFMVZ (Pharse & Exact)

Broad Match shorturl.at/fvwz3

 Negative Keywords

Negative Keywords-outdoor products-

Cosmetic products,Household clothes,Cotton clothes in this manner the
things which were required in home but have no any relation either with
furniture or App and ar,vr technology were considered negative keyword.
 Search Ads
Budget-2Lakhs

Brand Awareness App Promotion

1 Lakhs
1 Lakhs

Target CPA
Viewable CPM
 Search Ads Summary

Target CPA was 20 where google was recommending 22.13INR For around
13k Installs weekly.

During Creative Creation HTML5 ad types were also uploaded by using

twinui animator tool for creation. Refer the screenshot in next slide.

Targeting was done on basis of Affinity,in market interest relating to

AR,VR,furniture,home decor,home and gardening.

Demographics-Like age-25-55,Gender-both.
HTML5 CREATIVE using twin ui
Display & YT Ad Previews for App Promotion
Display ad & Search ad snippets
Search ads
YT & App install apps-Display
Search ads Snippets
Brand Awarness campaign
Brand Awarness ad Campaign Creatives
 Landing page Analysis
IKEA LINK - https://www.ikea.com/

Positive Points- 1.Page Loading speed is fast.

2.Navigation is quick from one page to another.

Points for Improvement(Considering for IKEA Place)-

1.The Video at LHS in first half should be about AR and how we can use IKEA place
app.

2.Besides the Video there should be CTA for the app

3.After this there should be some pictures indicating luxury items of furniture
and items which are popular and new at IKEA.

4.Keep people Engaging with UI and UX and using AR videos after this to make
them familiar about this technology and compel them to download the video.
 Landing page Improvement Points

5.Showcase Some testimonials and their experience with AR by IKEA Place.

6.Build Credibility by highlighting awards,history,adaptability to new technologies,recent

trends and changing market themes or consumer behaviour.

7.Talk about USP’s of IKEA like Affordable things along with comfort, sustainability which
IKEA cares about and how IKEA place is going to add value in it.

8.Show entire room makeover with the help of IKEA Place app and estimate the time to make
it.Make sure to gain trust about the accuracy of the items selected from the app with selected
dimensions arrive at home with same dimensions.

9.Have a chat bot to educate about app features from download to in app purchase actions
 Landing page Improvement Points
10.Enable push notifications when person downloads the app.So that
remarketing will be easy when new stock arrives.

11.Although the brand is more image and video centric make sure there
should be clean and white spaces on the page and clear CTA.

12.Since it is newly launching in India Create Excitement about the

celebrities or Influencers coming at IKEA or Using IKEA place so that it will
build enthusiasm for the people attending to inauguration Ceremony (Inshort
Create Buzz)

13.Highlight some offers,discounts or membership plans so that people

are compelled to download the app.
 Landing page Improvement Points
14.Create some gaming videos or post some challenges relating to games
where in people have to select products from app and make the best
experience for that room or place and enable them to tag on social media
and so.(In short Engage people once they arrive on page or app)

15.Have Pop-ups When visitor is leaving the Page.

 Email Marketing
The 5 sample emails are as follows-2 App download emails,1
Education about IKEA place usage,1 sales and offers and 1 welcome
email.
The Links are-
1. shorturl.at/otANY App Promotion Email 1
2. shorturl.at/BKM17 App Promotion Email 2
3. shorturl.at/hjzJN Welcome Email.
4. shorturl.at/vBVXZ Informational Email
5 .shorturl.at/fE245 Sale or offer Email.

***The above links are mail chimp links.So will open if have valid mail chimp
account.

 Email Strategy for Traffic

1.App Promotional Emails -will be delivered to the people who visit website and fill the
form or try or do some activity on website but drop off within few seconds.This emails are
app download driven and sole aim to increase the app Install rate.
2.Welcome Emails -This will be delivered to the customer as soon as he downloads the
app.
3.Informational Email-This are for educating the customer about how to use IKEA Place
app and how it is easy to use AR,VR and make their home.Sole purpose is to educate the
people and add Links to upsell or create buzz of any future trends and technologies and its
updates which will increase traffic.This will be delivered within 24 to 48 hrs after download
of the app.
4.Sale or offer Emails-This will be delivered time to time depending on offer season like
festivals,special occasions,or IKEA special moments or any other topical marketing scene if
there any to provide discounts and increase sales.Sole purpose is Traffic and conversion.
5.Refer & Earn Email-Create an Affiliate Channel to promotE the Products
 Email Content
Email Subject lines for all the email is provided with SS in upcoming slides.

1. Why this email lines are solid is proven by checking them on coschedule and send and check it and
respective scores are recorded.(Refer next 4 slides).
A/B testing will be done and comparison with open rate and CTR will be considered during the campaign
for this headlines.

App Promotional Emails- This emails are focused on changing the mindset of the people to
buy with AR & VR and hence this are awareness creating email along with CTA as Download the
App now to get maximum downloads for the app
This emails will have applying copies to get the customer atleast a try by downloading the app.

Welcome Email-This is just welcome email and highlighting how IKEA place is changing its way
of presenting its items.This email will be giving people a feel of modern trend and they are part
of it.
 Email Content

Informational Email-This is educating email and hence will have links for Youtube
videos,Step by step guide and if possible humorous reels and educating through them.

Sales and promotional emails-This will be just to promote and get as many customers
as possible.Coupon codes,Sense of urgency like deadlines,limited time deals are the key
players in this email.
 App Promotion Email Subject line
coshedule analysis-score 58 whereas Send and check it the score is 102.Indicating the headline is solid.
 App Promotion Subject Line 2
coshedule analysis-score 61 whereas Send and check it the score is 104.Indicating the headline is solid.
 Welcome email Subject line
coshedule analysis-score 55 whereas Send and check it the score is 103.Indicating the headline is solid.
 Informational email Subject lines
coshedule analysis-score 61 whereas Send and check it the score is 108.Indicating the headline is solid.
 Informational email Subject lines
coshedule analysis-score 61 whereas Send and check it the score is 108.Indicating the headline is solid.
 Promotional Subject Line
coshedule analysis-score 70 whereas Send and check it the score is 101.Indicating the headline is solid.
Media Planning
 Budget 25 Lakhs

Creative Cost Self Serve Non Self Serve Remarketing

4 Lakhs 13 Lakhs 4 Lakhs 4 Lakhs

 Target Audience Demographics,Interest and Behaviour

Demographics-Both Target Audience were selected from the age range

of 27-55.
Married and moved on and Slighlty elderly people like having kids with range
from 9-26 age group.
Interest-Engaged Shoppers,Furniture,Home appliances,online
shopping,shopping centres.
Behaviour-Having 360 degree media phone,luxury goods
enthusiasts,Early technology adopter
Exclude-.frequent international travellers,phone not supporting 360
degree media
Exclusion was done on basis as brand cares for Family people and
having devices that are compatible with IKEA Place App.
Target Audience SS
Audience Reach and
Views for FB reels
FB Carousel ad targeting
FB App install post ads
 Fb remarketing campaign
Audience for remarketing will be chosen on the basis of the data like the people who have interacted
with the video or watched video for at least 10% of the time.(Since Fb was asking for Video ID to do
this so in this project same pull of audience is selected)
Remarketing stats for FB
Instagram Reel Targeting
Insta reel ads stats
Insta post ad stats
Youtube Targeting for skippable (Inmarket and
Affinity)
Youtube skippable ad Snippets and Stats
YT Topic Targeting non Skippable
Non skippable ad snippet and stats
Youtube Remarketing Targeting
YT Remarketing ad and stats
 Non Self Serve Platforms
Budget-4 Lakhs

ZEE 5 App Disney+Hotstar

Budget-2 Lakhs Budget-2 Lakhs
ZEE5 is one of the most popular app where mostly women are addicted to
watch daily serials and as womens are decision makers this app will help to have
more conversions.
As it will provide considerable reach.(This is dominated by TG2 audience)

Hotstar-It is also popular platform where men are addicted to watch

cricket matches,some TV shows,web series or upcoming movies and
trailers
Also more family oriented app which will enhance the reach to IKEA Place.
(This is dominated by TG1 Audience)
ZEE 5 Stats rate
 Analysis

Companies looking to increase their brand awareness and improve

their consumer reach can advertise on Zee5.
Zee5 has over 11.4 million peak daily active users
Zee5 App Advertisement will have 75.7% of males and 24.3% of
females.
Zee5 Website Advertisements will have 63.9% males and 36.1%
females.
With 47% of the audience being aged 25 - 34.and 29% audience
aged with 35-45.
Rate is 0.096 per Impression or CPM is 96 INR
Hotstar Rate stats
 Analysis
Hotstar is a good option for companies looking for innovative ad
campaigns.
Hotstar Advertisements cater to the sector and help build brand
awareness.
Catering to mostly millennials,

Advertising on Hotstar will target the millennials with 70% of the

target audience being between the ages of 18 - 35 years.
59.57% male audience and 40.43% female audience
Rate is 0.086 Per Impression or 86 as CPM
 Creatives of
Remarketing
Media Plan Excel Sheet-
shorturl.at/aBLNP
Campaign

shorturl.at/fjqy8
Media Plan pdf format- shorturl.at/hr017

Excel sheet is given to Check formulas and

See comments made by us
ikea.com SEO Analysis & Statistics
See the top SEO metrics for ikea.com including rankings, links, and traffic by keyword.
To see data for other sites, enter your own domain above or explore Moz's Top 500
Websites.
Page/URL PA Top Pages by Links
The most important pages on
www.ikea.com/ 78 ikea.com based on Page Authority
(PA), an algorithm of link metrics.
www.ikea.com/us/en/ 74 Learn more about Page Authority.

ikea.com/ 71

www.ikea.com/gb/en/ 70

www.ikea.com/jp/ja/ 70

www.ikea.com/cn/zh/ 69

www.ikea.com/es/es/ 69
Discovered and Lost Linking Domains for ikea.com
Track when we found new linking domains over the past 60 days. Learn more about
external links.
 Keywords by Estimated Clicks
Keyword Visibility
Estimated clicks for top keywords, based
on volume and CTR.
ikea 1,881,864

ikea near me 154,653

bed frame 93,779

chairs 93,779

couch 93,779

dresser 93,779

home decor 93,779

 Keyword Rank Top Ranking Keywords
Your top keywords for ikea.com,
ikea 1 sorted by ranking position.
Learn more about keywords and
how they affect rankings.
dresser 1

couch 1

bed frame 1

ikea near me 1

sectional couch 1

home decor 1
 Keyword Volume
Branded Keywords
ikea 4,194,000 The highest-volume keywords
reflecting ikea.com's brand.
ikea couches 50,550

ikea couch 50,550

Refer the Link for Keywords Stats-
ikea bed frames 50,550
shorturl.at/dhRSY

ikea bed frame 50,550

ikea usa 50,550

ikea.usa 50,550
Keyword Ranking Distribution
The number of keywords ranking in the search results within given
ranges.
 Top Search Competitors
Other websites that compete with ikea.com for the same keywords, ranked by
visibility. Learn more about off-site SEO strategy.

Domain Domain Authority Visibility

www.ikea.com 93 55.28

www.wayfair.com 86 3.21

www.amazon.com 96 3.01

www.target.com 93 1.76

www.homedepot.com 90 1.7
www.ashleyfurniture.c
63 0.75
om
www.furniture.com 52 0.72
Questions for IKEA-

1.What is IKEA Place?

2.Which AR platforms Helped retailers & designers to sell more furniture?

3.Which is the Best AR platform for Ecommerce /Home Décor Shopping?

4.Which is the best app to experiece AR and VR from house?

5.Where can I get cheap,sustainable and reliable furniture to my new house?

6.What are the recent trends in AR? Can we imagine something and can get real from AR Experience?

7.What is the one feature or app that has revolutionised the Buying experience in 2022?

8.What is the Future of Augmented Reality and How it is Booming Now explain with Brand Examples?
Ideation & Innovation
 Collaboration with Gaming Apps
Collaborate with Gaming Applications like MPL,Dream11 & games which attract
youth and advertise on those platforms.Compell them to download the App.
 Collaboration with Real Estate Agents
Collaborate with Real Estate Agent and install and LCD screen showing the IKEA
Place expereince with AR this will be a win-win situation for both of them.As
visitor can experience the AR at free and then download the app.h
So people Buying house will definitely look for the furniture.
For Real Esate Agent Provide Refer & earn policy so there will be organic
pubilicity from them.

Real Estate Site

 Collaboration with Malls
Collaborate with all the malls in the city and provide IKEA VR experience by giving free wifi
excess.
Convert the traffic for app download or Store Visit depending on Intent of Purchase.
City Malls
 Collaboration with Grocery Shops
Collaborate with all the groceries and food malls like Big bazzar,D-mart (Women centric
crowd should be present)Install LCD screen and give experience to people of VR & Insist
them to download the app to enjoy the experience at home.
Also Provide a Small Handbag after downloading the app.For Branding Purpose.
 Corporate Discount Offers
Collaborate with MNC's and ask them for showcase of VR
Experience.Install LCD Screen for the same.Also introduce the App for all
the employees and on successful downloads they will get free VR
Experience at IKEA store.
On Bulk Purchase of office items corporates will get discounts.
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