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Project Charter Example New Product
Project Charter Example New Product
Add a heavy duty line of aftermarket suspension airbags, to supplement the standard product line. The heavy duty option will include a 20 percent
increase in wall thickness and a threaded valve connection, compared to the current slip-fit connection.
BUSINESS NEED
Market tests showed that 14% of consumers would step up to the premium bags, when offered at a $20 markup. Total product cost will increase
$2.20, creating a $17.80 gross margin increase per heavy-duty unit.
Costs
Initial Investment $ 214,500
Incremental Material Cost $ 16,632 $ 16,632
Incremental Data Storage
Equipment Lease
Other
Cash Outflow $ 214,500 $ 16,632 $ 16,632
PV of Cash Outflow $ 214,500 $ 15,400 $ 14,259
Cumulative Cash Outflow $ 214,500 $ 229,900 $ 244,159
$ 2,400 $ 2,400
3 4 5
$ 130,304 $ 120,336 $ 117,936
1 2 3 4 5