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    Session 5 - ISM - SS

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    Unnati Subhash Kotadia PGP 2022-24 Batch
    The document summarizes a session on business analytics from a course on information systems for managers. It provides details on the date and instructor for the session. The session focuses on case artefacts and analyzing a case study on Harrah's casino operations and their use of database marketing programs. It lists questions to consider about Harrah's objectives, use of customer data, integration of marketing strategies, and sustainability of their approach.

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    Session 5 - ISM - SS

    Uploaded by

    Unnati Subhash Kotadia PGP 2022-24 Batch
    9 views4 pages
    The document summarizes a session on business analytics from a course on information systems for managers. It provides details on the date and instructor for the session. The session focuses on case artefacts and analyzing a case study on Harrah's casino operations and their use of database marketing programs. It lists questions to consider about Harrah's objectives, use of customer data, integration of marketing strategies, and sustainability of their approach.

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    The document summarizes a session on business analytics from a course on information systems for managers. It provides details on the date and instructor for the session. The session focuses on case artefacts and analyzing a case study on Harrah's casino operations and their use of database marketing programs. It lists questions to consider about Harrah's objectives, use of customer data, integration of marketing strategies, and sustainability of their approach.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    9 views4 pages

    Session 5 - ISM - SS

    Uploaded by

    Unnati Subhash Kotadia PGP 2022-24 Batch
    The document summarizes a session on business analytics from a course on information systems for managers. It provides details on the date and instructor for the session. The session focuses on case artefacts and analyzing a case study on Harrah's casino operations and their use of database marketing programs. It lists questions to consider about Harrah's objectives, use of customer data, integration of marketing strategies, and sustainability of their approach.

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    of 4

    11/5/2022

    Information Systems for Managers

    Information Systems for Managers


    PGP
    Saturday, November 5, 2022

    Prof. Shekhar Shukla


    Faculty, Information Systems Area
    IIM Indore

    Information Systems for Managers

    Session 5

    Concept of Business Analytics

    Course Instructor : Dr. Shekhar Shukla


    Faculty, Information Systems Area
    IIM Indore

    Saturday, November 5, 2022

    1
    11/5/2022

    Case Artefacts

    IIM Indore Information Systems for Managers 3

    Case Artefacts

    IIM Indore Information Systems for Managers 4

    2
    11/5/2022

    Case Artefacts

    IIM Indore Information Systems for Managers 5

    Case Artefacts

    IIM Indore Information Systems for Managers 6

    3
    11/5/2022

    Case Analysis
    ➢ What are the objectives of the various Data Base marketing programs and are they
    working?

    ➢ Why is it important to use the “customer worth” in the DBM efforts rather than the
    observed level of play?

    ➢ How does Harrah’s integrate the various elements of its marketing strategy to deliver
    more than the results of Data Base marketing?

    ➢ What is the sustainability of Harrah’s actions and strategy?

    IIM Indore Information Systems for Managers 7

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