FASHION CAPITAL - PARIS

BY
MEHAK GOYAL(A2499022014)
AND
MAANYA KASHYAP(A2499022011)
MDES.FT
 INTRODUCTION
Paris has been the fashion capital of the Western
world from the seventeenth century to the
twenty-first century, although other cities, such
as New York, London, and Milan, also have
become important centers of fashion. The clothes
we wear today owe a great deal to Paris, even if
they were designed (and almost certainly
manufactured) elsewhere in the world. Paris was
founded in the 3rd century B.C. The leadership of
Paris in women's fashions accelerated during the
nineteenth century, with the rise of what became
known as the haute couture. It was not merely
that the arts of fine sewing, cutting, and the
myriad other techniques necessary for the
production of fine garments flourished in Paris.
The structure of the industry also evolved, as
dressmaking moved from being a small-scale craft
to a big business.
 Paris has been ruling the high seas of fashion for
more than three centuries. During this time it has
attracted the world’s foremost designers and
seemingly imbued its citizens with an innate sense
of style. For these, and plenty of other reasons,
Paris can still rightly claim its title of world fashion
capital
GROWTH OF FASHION IN PARIS
OVER THE PERIOD OF TIME
 KING LOUIS XIV

MARIE-ANTOINETTE
THE INCROYABLES AND MERVEILLE
USES
THE RETURN OF HAUTE COUTURE

THE FIRST FASHION SHOWS

COCO CHANEL AND VOGUE

POST WAR FASHION IN PARIS

THE 1960S AND READY-TO-WEAR
FASHION
FASHION IN PARIS TODAY

GROWTH OF FASHION IN PARIS OVER THE PERIOD OF TIME

KING LOUIS XIV

In 17th century,Under king Louis’ reign, the creation of the fashion press thrust France into the spotlight, and was the first of
its kind to separate different styles into seasons. King Louis showed off his style was through the elaborate costumes he
would wear when he got his royal portrait painted!

MARIE-ANTOINETTE

She was one of the fashion icon but after sometime,she became infamous for her sense of style! She was daughter in law of
king louis. Although, she was despised by French people because of her old styles.

THE INCROYABLES AND MERVEILLEUSES (Incredibles and Marvellous)

The Incredibles were the name for the men of the group, and the Marvellous were the women. This group
of Parisians emerged after the French Revolution and the Reign of Terror with a want and need to cut loose and take fashion
a little less seriously than their predecessors of the French court.
THE RETURN OF HAUTE COUTURE

With the emergence of First modern couture house in the late 19th century, The House of Worth, many other French fashion
houses got their start. Famous designers of the time included Jeanne Paquin, Paul Poiret, and the House of Patou.

THE FIRST FASHION SHOWS

It is also thanks to The House of Worth that fashion shows began. Worth would create a portfolio of designs that he was hoping
to sell. He would then produce the designs, and put them on live models to be displayed in his showroom so that his clients
would pick and choose which designs they were interested in having. The fashion show is born!

COCO CHANEL AND VOGUE

The fashion magazine giant Vogue was published in Paris for the first time in 1920, and not far behind, in 1925, designer Coco
Chanel debuted her first collection.
Chanel’s boyish, simple, and elegant designs were embraced in contrast to the usual designs meant for full-figured women.
Chanel reigns to this day as a major player in the luxury fashion world. It should come as no surprise that it got its start in Paris,
where innovations were always accepted.
POST WAR FASHION IN PARIS

The start of World War II in Paris meant that fashion was put on hold, understandably so. Many designers were
forced to close their fashion houses, and because of rationing on fabric and general disorder throughout Europe,
not that many new styles or designs emerged.
Fast forward to 1947, where new designer Christian Dior presents his now famous “New Look” designs. The New
Look included a collection of dresses with very small waists and full skirts.

THE 1960S AND READY-TO-WEAR FASHION

Up until the 1960s, fashion was very standardized. This means that almost everyone was wearing the same styles
all of the time, and unless you were very wealthy, you probably only had between 2-3 outfits to choose between.

FASHION IN PARIS TODAY

Almost all of the most famous French fashion houses have their headquarters in Paris, and the city is home to
Paris Fashion Week, a biannual week long event featuring fashion shows from French and international designers.
 STRENGTHS
PARIS FASHION WEEK
The Paris Fashion Week is the finale of the big four fashion
weeks – the others being Milan Fashion Week, London Fashion
Week, and New York Fashion Week. Held predominantly in the
Carrousel du Louvre, Paris fashion week helps dictate what the
world will be wearing next season.

BEST DESIGNERS
The world’s best designers have always operated from Paris. It
is currently home to the headquarters of Rochas, Vuitton,
Balenciaga, Céline, Yves Saint Laurent, Chanel, Dior, Givenchy,
Chloe, Jean-Paul Gaultier, Hermès and Lanvin.

HAUTE COUTURE
The concept of haute couture (‘high sewing’ or ‘high
dressmaking’ or ‘high fashion’) was invented in Paris. Though it
originally refereed to Englishman-in-Paris Charles Frederick
Worth’s work, the term has become a ‘protected name’ in
France, meaning that it can only be used by companies that
meet certain well-regulated standards.
PEOPLE
Some of the most stylish people on the planet were born in
Paris. These include Brigitte Bardot, Catherine Deneuve, Anne
Parillaud, Juliette Binoche and Jeanne Moreau.

GOLDEN TRIANGLE
Paris provides the ultimate dose in high-end fashion. In an area
bordered by the Champs-Elysées, Avenue Montaigne and
Avenue Marceau, visitors can find the world’s top design
houses – from Dior to Chanel to Yves Saint Laurent.

BIKINI
The bikini was invented in Paris by the French automobile
engineer Louis Réard and fashion designer Jacques Heim in
1946. The item embodies French style in its timeless simplicity.

FASHION TRADE UNIONS

Paris retains a powerful fashion trade union known as the
Fédération française de la couture. Created in 1973, the
Federation is dedicated to protecting French fashion and
consists of three entities – the trade union of high fashion, the
trade union of men’s fashion, and the trade union of women’s
fashion.
FASHION SCHOOL
Paris is home to the world’s foremost fashion school .Immersing
yourself within the fashion capital requires at least basic
understanding of the language (French).

HISTORY
Parisians have the most experience of high fashion. Couturier
houses were first established in the city in 1858.

LITTLE BLACK DRESS

The LBD was invented in Paris by Coco Chanel in the 1920s. The
simple, relatively short and versatile garment is now considered
an essential element of any woman’s wardrobe.