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Thesis: Advertising harms society and people by conveying false information and
principles, being used in political games, and promoting wrong standards

Supporting Points Sub-points Evidence

Advertisements often A. Advertising of Harris, 2014


broadcast false unhealthy products
information and harm B. Social advertising
people and their
health.
Adverts manipulate A. Advertisements in Crain et al, 2019
consumers’ minds political games
and are used as a B. Neuromarketing
harsh weapon in
political games.
Advertising creates A. Stereotypes creating Pavlovskaya et al. 2021
false social norms and social norms
leads to stereotypes. B. Soft power
References

Crain, M., & Nadler, A. (2019). Political manipulation and internet advertising

infrastructure. Journal of Information Policy, 9(1), 370-410.

Harris, J. L. (2014). Demonstrating the harmful effects of food advertising on children and

adolescents (pp. 44-51). New York, NY: Oxford University Press.

Pavlovskaya, O., Kurenova, D., Murtazina, G., & Kolosova, O. (2021). The impact of

advertising on social processes. Mind & Society, 1-15.

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