Singh Nikhil Ranjeet Case Insights-1 PGPGC202100460

p21nikhils@iima.ac.in
Challenges faced by SPROUTEL:

 Social Challenge: Earning the trust among the customers (Parents of Stage 1 diabetic children)

about the accuracy and reliability of the data shared through ‘Jerry the Bear.’

 Optimize Manufacturing costs: New alternatives in place of a custom Android tablet shipped

with ‘Jerry the bear.’

 Finding the right-Roadmapping Approach: Transitioning from a traditional roadmapping

process to a new roadmapping process where end-users are at the heart of decision making.

 Search of a human-centered design process.

Solutions:

 Exploring other options like developing a mobile application instead of manufacturing an

Android tablet can help optimize the costs.

Learnings from the Case:

 The importance of understanding the life-cycle of your product.

 Ability to identify the roadmap for your product that aligns with the vision/goals of the

product in evolving market conditions.

 Understanding the end-users by following a human-centered decision-making process is very

important.

 Products solving a real need can create more opportunities in the product-space, which can

boost the longevity of the company and its users.

 Importance of Product-Roadmapping, Design Roadmapping and Technology- Roadmapping