reflecting on their project

experience and highlighting the

major new knowledge
use academic citations and
current research and data to
enhance the communication
The finished podcast, required
documentation (see appendix 3)
and show notes (see template in
appendix 8) must be submitted
via the online submission area in
the assessment folder on
Blackboard (this includes a list of
references used in the podcast -
simply weave these references
within your podcast).
Completed assignments must be
submitted via Panapto 2nd May
2022 before 11.59 pm.    This
date and time is final, and a late
submission will be penalised by
the deduction of marks.

All submitted assignments

should have the file name: -
[Insert Last Name and first
name] MKT741 (89941) Digital
Marketing Communications

Using Panopto
Appendix 2:
Coursework 2: Individual Reflective Piece including Podcast (25%) Submission deadline 2nd May
2022 before 11.59pm

The second piece of coursework (750 spoken words or 5 minutes of speaking, accounting for 25% of
module marks) requires the student to write and record an individual reflection of their experience with
the module which is interwoven with theoretical perspectives to provide evidence of the new knowledge
acquired as a result of this module.

This piece of work should include an element of critical self-appraisal, in terms of what the student felt
they have learnt about themselves as a result of the team-process. To this end the student is required to
keep a ‘learning log’ during the course of the module, to be attached to the final submission. The
Individual Reflective Report will be marked according to the marking criteria provided on the following
page of this handbook.

Key Criteria:

Documentation: Are the accompanying script and references of MSc standard? learning log, timeline of
meetings (minutes) agreed action and activities, plus meeting evaluation sheets?

Experiential and reflective Learning: Does the student describe learning achieved through module
experience, including the Digital Strategy?

Theory: Is it underpinned by theoretical knowledge?

Knowledge: Business acumen – Evaluating one critical elements of their group report, does it contain a
realistic assessment of the Digital Strategy that their group proposed?

Presentation: Is it well communicated and formatted?

Appendix 2:
Coursework 2: Individual Reflective Piece including Podcast (25%)    Submission deadline 2nd May 2022
before 11.59pm

The second piece of coursework (750 spoken words or 5 minutes of speaking, accounting for 25% of
module marks) requires the student to write and record an individual reflection of their experience with
the module which is interwoven with theoretical perspectives to provide evidence of the new knowledge
acquired as a result of this module.

This piece of work should include an element of critical self-appraisal, in terms of what the student felt
they have learnt about themselves as a result of the team-process.    To this end the student is required
to keep a ‘learning log’ during the course of the module, to be attached to the final submission. The
Individual Reflective Report will be marked according to the marking criteria provided on the following
page of this handbook.

Key Criteria:

Documentation:    Are the accompanying script and references of MSc standard?    learning log, timeline
of meetings (minutes) agreed action and activities, plus meeting evaluation sheets?

Experiential and reflective Learning: Does the student describe learning achieved through module
experience, including the Digital Strategy?   

Theory: Is it underpinned by theoretical knowledge?

Knowledge: Business acumen – Evaluating one critical elements of their group report, does it contain a
realistic assessment of the Digital Strategy that their group proposed?

Presentation:    Is it well communicated and formatted?

 Appendix: 3
UNIVERSITY OF ULSTER

ULSTER BUSINESS SCHOOL University Date Stamp

DEPARTMENT OF MARKETING, MANAGEMENT AND LEADERSHIP

ROOM 1B11A
JORDANSTOWN

GROUP COURSEWORK SUBMISSION SHEET

COMPLETE IN FULL AND ATTACH TO THE FRONT OF EACH ITEM OF ASSESSMENT

All Student Names:

All Student Nos:

______________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________

Module Code/Title: DIGITISING MARKETING COMMUNICATION MKT741

Lecturer: Saud Ahmad

Date Due:
(NB:    Latest submission time is 1pm on the due date unless otherwise advised)

Submitted work is subject to the following assessment policies:

1. Coursework must be submitted by dates as specified by the Course Committee.

2. Students may seek prior consent from the Course Director to submit coursework after the official
deadline; such requests must be accompanied by a satisfactory explanation, and in the case of illness by a
medical certificate.
3. Coursework submitted without consent after the deadline will not normally be accepted and will therefore
receive a mark of zero.

I declare that this is all my own work and does not contain unreferenced material copied from any other
source.    If it is shown that material has been plagiarised, or I have otherwise attempted to obtain an unfair
advantage for myself or others, I understand that I may face sanctions in accordance with penalties as
determined by the University.    A mark of zero may be awarded and the reason for that mark will be
recorded on my file.

Student’s Signature ………………………………………..    Date …………………………..

Appendix 4:                    EXAMPLE PROCEDURE USED FOR SELF/PEER ASSESSMENT WITHIN EACH
GROUP

Self and Peer Assessment

The tutors mark for the report will be modified according to a peer assessment weighting of each
member of the group. The individual mark for each student may therefore be subsequently adjusted
within the group according to individuals' contributions to the project. Should the group dynamics be
successful then all students will receive the same mark. In this situation, group members will have
completed the peer/self assessment form (appendix 5) with each member obtaining an equal 100 marks.
Where the group has been less successful, students can distribute the total marks for the group
contribution as they deem appropriate. For example, a group of 5 students have the equivalent of 5
times 100 marks in other words 500 marks to distribute between the group members.

All group members must make a comment on how they distributed the marks and why. The peer/self
assessment forms (appendix 5) will be considered by the tutor in conjunction with the record of group
meetings form before final presentation marks are issued. Individual marks reallocated within a group
MUST be submitted to the tutor on the sheet provided (appendix 5) along with your group report
submission on the.

Example of self and peer assessment form on following page and blank peer form on last page.
GROUP NAME:                                                                                      Group 4: Essential Research Team

NAME OF STUDENT ASSESSOR:        MARK SMITH

Assessment of others is an important skill. You should take time to complete this form, reflecting
carefully on the efforts of all group members. You should critically evaluate all contributions to the
presentation and report, forcing yourself to be objective, unbiased and honest! Your responses will be
confidential.

You are allocated 100 times (the total number in the group) marks, which you have to divide between
each member of your group, including yourself. This mark should represent each individual’s
contribution to the report and written group work. If the group has worked well together then marks are
pretty even. However, if the group did not work well, and some members ‘freeloaded’ or provided
substandard analysis, this ought to be reflected in the marks (as see in table 1).

Table 1: Peer Review example.

Group Members Mark Given if Group Mark given if group

works well member chooses to
distribute marks unevenly

Mark 100 125

Adele 100 105

Paul 100 80

Una 100 90

Marie 100 100

TOTAL (should = 100* no. 500 500

in group)

COMMENTS ON MARK GIVEN:

Narrative:__________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
________________________________________________________________________________
 Appendix 5: PEER/SELF ASSESSMENT FORM

Each member of the group is to submit the following form. Take time to complete this form, reflecting
carefully on the efforts of all group members. You should critically evaluate all contributions to the
presentation and report, forcing yourself to be objective, unbiased and honest! Your responses will be
confidential.

GROUP NAME: ______________________

NAME OF STUDENT ASSESSOR: ______________________

Group Members Mark Given

TOTAL (should = 100* no. in group)

COMMENTS ON MARK GIVEN:

_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
__________________________
Appendix 6: MKT741 – Digitising Marketing Communications 2020-2021
Audio Podcast Assessment

Podcast Show Notes

(Your Podcast Name)…………………………………………………..

Individual Name:

Date:

Podcast Title:

Podcast Subtitle (if any):

In this episode of [Your Podcast Title], we discuss:

● Add Topic 1
● Add Topic 2

Podcast outline:

Topic 1:

Introduction

Questions discussed

1….

2…

3…

Empirical Resources cited/quoted

1. …
2. …

Topic 2:

Introduction
Questions discussed

1….

2…

3…

Empirical Resources cited/quoted

1. …
2. …

Music Source (If utilised, use instructions given in the link below to attribute Creative Commons licensed
materials: https://creativecommons.org.au/learn/fact-sheets/attribution/)

Documentation (learning log, timeline of meetings (minutes) agreed action and activities, plus meeting
evaluation sheets?):