Competitors Analysis UDA

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COMPETITORS ANALYSIS

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TERRACE : Distribution of Selection Existing and Newly Launched Developments within


Immediate Surrounding of the Subject Site.

 Existing / Newly
Completed

1. Bandar Putra Bertam


2. Mekarsari Phase 15
3. Bertam Lakeview West
4. Bertam Eco Residences
5. Bertam Lakeview East
6. Mekarsari Phase 14
7. Bertam Eco Bungalow
8. Bertam Lakesides

 Newly Launched / Newly


Completed

9. NusaCinta Terrace
10. Mekarsari Phase 17
11. Taman Rupawan Emas
12. Lily 3 Tasek Gelugor
Approximate Location of Subject Site 13. Mekarsari Phase 14
14. NusaCinta Phase 1 & 2
15. Bertam Lakeview East
16. Bertam Eco Residence
TERRACE : Detail of selective Existing/ Newly Completed Developments within
intermediate Surrounding of the Subject Site
Location Bertam Bertam Bertam Bertam
Details 1. Bandar putra 2. Mekarsari (BKB 3. Bertam 4. Bertam
bertam Phase 15) Lakeview West Eco
Casa Moderna Rosalva
Photograph

Property Type Double storey terrace Double storey terrace 1 & 2 storey terrace Double storey
terrace
Developer Hunza Properties Hunza Properties Berhad Bertam Properties Sdn Bertam Properties
Berhad Bhd Sdn Bhd
Completion 2017 2019 N/A 2019
year
Tenure Freehold Freehold Freehold Freehold
Number of N/A 204 84 112
Unit
Land Area 1540 1474 Lavender: 1540 3702
Lace : 1512
Built-up Area 2050 Aster : 2061 Lavender : 1216 1985
(sq ft) Bella : 2249 Lace : 2023
Selling Price RM 550 000 RM 500 000 Lavender : RM 367 250 RM 457 000
Lace : RM 525 150
Selling Price 268 242 302 230
PSF 259
Rental PSF
Occupancy
Rate
Remarks Sold out 5% Bumiputera discount 5% Bumiputera
discount
Details of Selective Newly Launched / Upcoming Developments within Immediate
Surrounding of the Subject Site
Location Bertam Bertam Kepala Batas Tasek Gelugor
Details NusaCinta Phase1 & 2 Mekarsari Anggun (BKB Taman Rupawan Emas Lily 3
Phase 17)
Photograph

Property Type 1 & 2 storey terrace Double storey terrace 2 storey semi-D & Double storey terrace
(Garden Homes & bungalow
Super link)
Developer S P Setia Berhad Hunza Properties TAA Housing Scientex (Skudai) Sdn
Berhad Development Sdn Bhd Bhd
Completion Year 2023 N/A N/A 2023

Tenure Freehold Freehold Freehold Freehold


Number of Unit 126 N/A Semi -D : 40 279
Bungalow : 5
Land Area Amity : 1680 1540 – 1680 2244 960
Verity : 1540
Built-up Area (sq Amity : 1413 2136 - 2394 1000 1123
ft) Verity : 2015
Selling Price RM 383 000 & RM 477 RM 400 000 RM 584 000 RM 260 000 – RM 460
000 000
Selling Price PSF 271 187 584 231
236
Rental PSF
Occupancy Rate
Remarks 5% Bumiputra discount Affordable house
BUNGALOW : Detail of selective Existing/ Newly Completed Developments within
intermediate Surrounding of the Subject Site
Location Bertam Bertam Bertam Bertam
Details 1. Bertam Lake 2. Mekarsari (BKB Bertam Eco Residence Bertam Lakeside
view East Malva Phase 14) Florenz & Palmera
Photograph

Property 2 storey bungalow Single storey Zero lot Double storey bungalow 1 & 2 storey bungalow
Type bungalow
Developer Bertam Properties Sdn Hunza Properties Bertam Properties Sdn Bertam Properties Sdn
Bhd Berhad Bhd Bhd
Completion N/A 2018 2021 2015
year
Tenure Freehold Freehold Freehold Freehold
Number of 2 Sonia : 99 Florenz : 26
Unit Zinnia : 69 Palmera :65
Land Area 6106 Sonia : 2885 Florenz: 5600 – 8031 5600 / 5856
Zinnia : 3068 Palmera : 4566 - 7832
Built-up Area 3004 Sonia : 1643 Florenz : 3158 2400 / 3184
(sq ft) Zinnia : 1760 Palmera : 2192 - 2662
Selling Price RM 1 044 510 Sonia : RM 554 000 Florenz : RM 1 020 690 RM 795 000
Zinnia : RM 617 000 Palmera : RM 692 120 RM 1 350 000
Selling Price 347 337 323 RM 423.99
PSF 350 315
Rental PSF
Occupancy
Rate
Remarks 5% Bumiputera discount 5% Bumiputera discount
SEMI D : Details of Selective Newly Launched / Upcoming Developments within
Immediate Surrounding of the Subject Site
Location Bertam Bertam Bertam Bertam
Details 1. Mekarsari (BKB 2. NusaCinta 3. Bertam 4. Bertam Eco
Phase 13) Milla Phase 1 & 2 Lakeview East Residences
Meadow & Eco Salvia
Monarda
Photograp
h

Property Single storey Semi - D Single & Double storey 1 & 2 storey semi-D Double storey semi-
Type link semi-D D
Developer Hunza Properties Berhad S P Setia Berhad Bertam Properties Sdn Bertam Properties
Bhd Sdn Bhd
Completio 2018 2023 2022 N/A
n year
Tenure Freehold Freehold Freehold Freehold
Number of 85 100 28 44
Unit
Land Area 2640 2240 - 3200 3490 & 3601 3123
Built-up 1380 1657 - 2759 3490 & 3601 2177
Area (sq
ft)
Selling RM 408 000 RM 481 000 – RM 765 RM 515 490 – RM 631 350 -
Price 000 RM 707 880 RM 798 800
Selling RM 295 RM 290 RM 147 RM 290
Price PSF
Rental PSF
Occupancy
Rate
Remarks 5% Bumiputera
discount
Particulars of Selected Competitor to Subject Site – landed Residential Developments.
Competitor Factor Competitor 1 Competitor 2 Competitor 3 Competitor 4
Development Nusa Cinta Phase 1 & 2 Bertam Lakeview Mekarsari Anggun Taman Daya Maju
East (BKB Phase 17)
Location Bertam Bertam Bertam Bertam Mertajam
Developer S P Setia Berhad Bertam Properties Hunza Properties Airmas Development
Sdn Bhd Berhad Sdn Bhd
Type Terrace, Bungalow and Bungalow & Semi-D Terrace (Garden 3 storey town house
Semi-D and superlink)
Tenure Freehold Freehold Freehold Freehold
Estimated completion 2023 & 2024 2023 N/A N/A

Number of Unit Terrace : 126 Bungalow : 20 N/A 27


Bungalow : 69 Semi-D : 28
Semi-D : 150
Built-up Area (sq ft) Terrace : 1413 Bungalow : 2327 2136 - 2394 1501 - 1607
Bungalow : 4250 Semi-D : 3490
Semi-D : 3200
Selling Price From Terrace : RM 383 000 Bungalow : RM 800 RM 400 000 RM 448 000
Bungalow : RM 696 000 – 410 – RM 1 044510
RM 1 252900 Semi-D : RM 515 490
Semi-D: RM 591000 – – RM 707 880
RM 765 000

Average Selling Price Terrace : RM 317 Bungalow : 343 RM 187 RM 299


PSF From Bungalow : RM 191 Semi – D: RM 147
Semi-D : RM 211
Take up Rate High High

6.14 RECOMMENDATION (CON’D)


_____________________________________________________________________
Proposed Development Details

Based on the findings and analysis, it is recommended that the proposed developments on the
Subject Site should comprises :
Component Weightage Unit Size Proposed Selling Proposed Selling
Price Price PSF
Double storey 40% 3000 – 4000 sq ft RM 800 000 – RM 266
bungalow RM 1 000 000
Triple storey 10% 5000 - 6000 sq ft RM 1 500 000 – RM 300
bungalow RM 2 500 000
Double storey semi- 45% 2000 – 3000 sq ft RM 500 000 – RM 250
D RM 800 000
Triple storey semi-D 10% 3500 – 4500 sq ft RM 1 000 000 - RM 285
RM 1 500 000
According to the findings of other competitors, Crescent Dew has a special offer in the form of a three-story bungalow
and a semi-detached house, whereas others only offer a single or double bungalow and a semi-detached house.

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