PARTNERSHIP PROPOSAL

A Medifem Pink October

Campaign
What's Inside
Overview
About Medifem
Medifem Social Initiative &
FEMous
The Pink October Campaign
Theme, Activations:
GirlsOut In The Park
Partnership
Proposal

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 Overview
This document is a proposal
that provides a brief outlook to
Medifem Hospital's 2022 Breast
Cancer Awareness campaign,
including the hospital's existing
social initiative plan and
partnership proposal for
planned outdoor activations.

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 This is
Medifem
First Class Multi-Specialist
Hospital
Operating since 2004, the Medifem Multi-
Specialist Hospital & Fertility Centre is a
Ghanaian-owned, first-class private
healthcare institution dedicated to the
provision of a range of specialised medical
services, and with a mission to provide a
Cherished healthcare experience to improve
the quality of life of our patients, their
families and our community.

Medifem Social Initiative (MSI)

Medifem Social Initiative (MSI) is Medifem
Hospital's CSR project that embarks on responsive
social initiatives.
One part of the 5-area MSI is Health Advocacy where
we engage the media and communities to
educate and inform the public on health and
wellness.

FEMous
The FEMous initiative, is a part of the the Hospital's
health advocacy that seeks to use events,
engagements and media publications to advocate
and to promote women’s health and wellbeing.

#WeCherishYou
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 As part of global efforts to
raise awareness about the
impact of breast cancer,
Medifem Hospital as an
organisation passionate about
women's health, and giving
back to society would be
engaged for all days of the
month.

The Hospital would be a FREE

screening centre and make
use of social, traditional
media and outreach events to
encourage the practice of
breast self-examination for
prevention and early breast
cancer detection

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 Theme &
Tagline
2022 Theme
#FitBoobs-Lets put our breast
foot forward.
The theme focuses encouraging
women to be on the attack side of
things in order to start working
towards preventive measure even
before they possibly contract the
disease.
It is a march for
education,awareness,information
and entertainment.

Medifem Tagline

Touch It, Touch It, Touch the Boobs

Touch the boobs: as often as possiblie,
because touching to examine is what
leads to early detection and effective
prevention.
This tagline would form the central
messaging strategy and would be
carried in all communication items.

#TouchTheBoobs 5
Media Engagements
Social Media
Informative and engaging
content (videos, photos,
infographics etc. would be
employed on all social media
channels to promote
awareness.

Breast Commandments
with AmeyawTv
2-minute videos of breast care
and cancer prevention tips by a
Medifem Doctor would be aired
on GhanaWeb channels daily.
Radio & TV Appearances
On requests, Medifem doctors
and health professionals would
appear on TV and radio to
educate the publics.

Online & Newspaper

Features
Authoritative articles would be
published online and in
newspapers to enhance the
reach of the advocacy.
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 MEDIA ENGAGEMENTS

#MedifemTouch
ItChallenge
Dancing to the tune of hit
song "Touch It" by Kidi, this
trend would challenge both
men and women to dance a
particular dance that is
choreographed to mimick
breast cancer examination.

This would encourage many

women to counduct self
examination.
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Partnership

We propose a mutually-
benefitting partnership between
the Hospital and AMEYAW DEBRA
TV in this pursuit of social good.
We are confident that your media
partnership would help reach out
to many more women on breast
cancer prevention that can help
save lives of many women.

What We Ask
In this partnership, we would like
to introduce you to our daily
breast tips at BREAST
COMMANDMENTS. Here you will
learn what to do and what not to
do when caring for your breasts.

·We would also like to screen your

staff and in return run an ad
alerting your audience to our free
breast screening that takes place
every Tuesday, Thursday and
Sunday at our offices.

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Partnership
[Cont'd]
What We Offer
1. As a thought-leader in women's
healthcare in Ghana, we provide
an authoritative platform for the
Garden at East Legon to activate
a unique social responsibility:
promoting the prevention of a
life-threatening disease.

This we believe would enhance the

brand, image and goodwill of the
Garden, as this campaign targets key
constituents of its fanbase: family
women.
2. Business Boost: Drawn from
the hospital's base of over 14K
women and TNYou's active
women base, the estimated
attendance would help with the
market reach of the park.

3. Media Mileage: With a network

of media houses, the event
would be covered across
selected media platforms and
the Garden at East Legon as a
partner would have considerable
mentions and thereby leverage.
As this non-profit campaign is borne
out of the Hospital's sheer
commitment to women's health, we
are open to further discussions on a
suitable partnership.
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Thank
You
#WeCherishYou

Medifem Hospital
www.medifemhospital.com