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  • CPA Magic Number - EPC

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    JP Howard
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    CPC refers to the cost per click for advertising, while EPC is earnings per click, which is calculated as total revenue divided by the number of visitors. For example, if $100 in revenue was earned from 50 visitors, then the EPC would be $2.

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    CPC refers to the cost per click for advertising, while EPC is earnings per click, which is calculated as total revenue divided by the number of visitors. For example, if $100 in revenue was earned from 50 visitors, then the EPC would be $2.

    Copyright:

    © All Rights Reserved
    Download as TXT, PDF, TXT or read online from Scribd
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    Download as txt, pdf, or txt
    9 views1 page

    CPA Magic Number - EPC

    Uploaded by

    JP Howard
    CPC refers to the cost per click for advertising, while EPC is earnings per click, which is calculated as total revenue divided by the number of visitors. For example, if $100 in revenue was earned from 50 visitors, then the EPC would be $2.

    Copyright:

    © All Rights Reserved
    Download as TXT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as txt, pdf, or txt
    of 1

    Magic Number: CPC !< EPC.

    Total Revenue / Number of Visitors = EPC.

    Ex:
    $100 earned from 50 visitors = $2 (EPC)

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