SWOT Analysis of Himalayan Herbal Incense

Business Description:
Himalayan Herbal Incense is a Lalitpur based local incense manufacturing company
registered under Department of Cottage and Small Industries, Nepal. It was established to
provide chemical free and herbal incense to people at Nepal. It was founded by Mrs. Tina
Adhikari after being fed up with local chemical based incense sticks found in market. The
company produces eco-friendly products which does not degrade environment or promote
deforestation by any means.

Strengths: Weakness:
 Organic Certified Products  No adequate support from government
 High quality raw materials  No incense manufacturer society or
 Focused Growth Strategy organization
 Handicraft Good  Difficulty in Employment
 Qualify in Export Incentive  Training Problem
 Tax Incentive  Lack of Adequate Marketing
 Strong Management  Weak National Market
 Good Supply Chain  Premium Product (Pricey)
 Unique Packaging  Lack of Awareness on herbal products
 “Just in Time” Manufacturing  Lack of national fairs and exhibitions

Opportunities: Threats:
 Further Govt. Incentives
 Raw materials from Asian countries
 Tax subsidies, Export incentive
 Growing health conscious people
 Introduce new products
 Expansion
 Solid demand in European Market
 Growing purchasing power of consumers
 Cheap, toxic and chemically treated
incense from India and Nepal
(Competitors)
 Decreasing religious people (demand)
 Room fresheners
 No proper cultivation, production of
herbs
 Random inflation (wage and raw
materials)

Information Source:
Grishma Prasad Adhikari,
Business Development & Export Manager
Contact No: 9803420555