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Strategic Management

Student Name

Course Name

Professor Name

October 25, 2021

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Strategic Management

Coca-Cola Case Study

The Coca-Cola Company seems to be one of the most well-known and biggest

beverage corporations throughout the world. On May 8, 1886, Dr. John Pemberton debuted

the world's first Coca-Cola at Jacobs' Pharmacy in Atlanta, Georgia. We've evolved from a

single well-known drink to a full-service drink firm. Its objective is to develop brands and

drinking choices that people enjoy drinking to refresh themselves both emotionally and

physically (The Coca-Cola Company, 2021). Moreover, accomplished in ways that pay to a

more ecological business and a greater common goal that advances people's lives, society,

and the planet. Coca-Cola products are ingrained in the lives of a diverse group of individuals

of various color, ages, and cultural backgrounds. Coca-Cola seems to be well renowned for

its global appeal, with its products accessible in over 200 nations. As a well-known trademark

around the globe, Coca-Cola Business is responsible for the environment and person's health

issues, as customers embrace a healthier lifestyle and cleaner environment. The Coca-Cola

Company rarely stops functioning worldwide to offer people the drinks they want while also

improving the world we all inhabit. The Coca-Cola Corporation transforms its customer

passion into brands that people love, creating shared opportunities via growth. Moreover,

Coca-Cola India's leading beverage company in the country, providing consumers with a

variety of safe, healthy, refreshing, high-quality beverage options. Through a broad network

of above 2.6 million retail locations, the Company and its bottling partners influence the lives

of millions of people. Its brands are among the most popular and widely distributed

beverages in the country. To authorised bottlers, Coca-Cola India Private Limited

sells beverage and concentrate bases. These authorized bottlers build local markets on their
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own and sell beverages to grocers, supermarkets, small retailers, restaurants, and a variety of

other businesses. Such customers, in turn, make their beverages accessible to customers all

over India. The Coca-Cola Firm analyzes its danger and potential within a general context as

a company operating with a growth attitude and has products in almost every country. The

Coca-Cola Company has reached a crucial transformative milestone (Chua et al., 2020). The

case study is about the Coca-Cola company's overall description and its problems, like water

management issues.

SWOT Analysis & Recommendations

These are the traits that distinguish a corporation from its rivals. These are

distinguishing positive features, such as a strong brand name, a loyal customer base, or a

unique innovation that helps to gain a significant advantage over its competitors. SWOT

analysis may be useful in determining an organization's USP, which works as the basis for

the company's strength and maintains the firm ahead of its rivals in the marketplace.

Weaknesses, like benefits, are internal features of a company. Understanding these can aid in

identifying needs. It enables businesses to design strategies for correcting and managing their

weaknesses, allowing them to grow. Weaknesses, including strengths, poor brand image, new

turnover, or even a lack of money, have a significant impact on future action. SWOT analysis

supports decision-makers in assessing where a company stands in a competitive industry and

what steps must be taken for further strategic planning, helping in the construction of an

organization‘s roadmap. It lets businesses better comprehend and detect internal and external

variables and the positive and negative effects they have. Such data can help firms be more

proactive by supporting them in making critical decisions in a dynamic market to maintain

pace.

The following is a SWOT analysis of Coca Cola:

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Coca-Cola Strengths

a) Strong brand identity – Coca-Cola is a well-known brand with such a unique brand

identity. Its beverages are the best-selling drinks in history.

b) Superior brand equity — Coca-Cola is, without a doubt, among the best brands with

the greatest brand equity. According to Interbrand, it is the fifth-best worldwide brand

in 2019, trailing only Microsoft and Samsung.

c) Extended global reach – Global reach is expanded – It sells its products in over 200

countries and serves 9 billion people daily. It has introduced around 500 new products

worldwide. Coca-Cola beverage variations include Coco-Cola Vanilla and Cherry

Coca-Cola. Its brands are known to resonate with people of all ages and ethnicities.

d) Strongest brand connection and customer retention — Coca-Cola is widely

considered one of the more highly spirited brands in the United States. This well-

known brand is connected with 'happiness,' and it has great consumer devotion.

Customers may be able to recognize their favored flavor right away. They are having

difficulty finding suitable successors. Additionally, Coca-Cola and Fanta have a

greater fan base than some other beverage companies.

e) The most valuable business — According to Forbes' 2019 ranking, Coca-Cola seems

to be the sixth most valuable brand globally. Coca-Cola has risen six positions from

the previous season, with a perceived value assessed at $59.2 billion.

f) Strong Market Share – Coca-Cola seems to have the biggest market share among

the only two biggest makers of soft drinks throughout the beverage industry, Coca-

Cola and Pepsi. Coca-most Cola's important growth factors are Coke, Diet Coke,

Sprite, Fanta, Maaza, and Limca.

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g) Massive distribution network — Coca-Cola has the largest and most powerful, and

extensive distribution network. Internationally, the corporation works with roughly

250 bottling companies.

h) Acquisitions –Coca-Cola has made several significant and lucrative purchases,

including the Costa coffee chain, AdeS, Luze Tea, and others. Coca-ready-to-drink

Cola's beverage portfolio was increased as a result of these purchases.

Coca-Cola Weaknesses

a) A fierce battle with Pepsi — Coca- Cola's main rival is Pepsi. Coca-Cola would

have been the undisputed beverage industry leader if it had not been for Pepsi.

b) Product diversity — The portfolio of Coca-Cola is limited. Coca-Cola has trailed

behind Pepsi in this area, developing various snack foods, including Lays and

Kurkure. It provides Pepsi with an advantage against Coca-Cola.

c) Health issues - Flavoured drinks are a major source of sugar intake. It indicates two

serious health problems: obesity and diabetes. Coca-Cola seems to be the world's

largest producer of carbonated beverages. Several health officials have advised

against the consumption of these soft drinks. For the corporation, it is a contentious

subject. However, Coca-Cola has failed to provide a healthier alternative or answer to

this problem.

d) Lawsuits - When a corporation is accused of misconduct, trust is eroded. Coca-Cola

is being sued for patent infringement for utilizing a dispenser that recognizes

consumers and customizes beverages depending on their tastes.

e) Increased reliance on Third-Party Technology Partners — Coca- Cola's

operations relies substantially on the technical competence of third-party suppliers.

The corporation struck a new five-year agreement with Microsoft to sell business

software.
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f) Environmentally Damaging Packaging — According to the 2020 TearFund

research, Coca-Cola has been one of the four major consumer brands globally that

contribute significantly to global warming and environmental impact by utilizing

disposable plastic bottles.

g) Water Management: Water is a key element in practically all of the company's

products. It is crucial to the development of the agriculture elements on which the

company relies and the basic production activities of KO. Furthermore, this resource

is vital to the success of the communities served by Coca-Cola. Water is a scarce

resource in many places of the globe. It is experiencing unprecedented problems due

to overexploitation and increased demand for food and other consumer and

commercial goods whose production methods include water. These occurrences raise

the danger of contamination, inadequate management, and the impacts of climate

change. As the global problem of water rises and water becomes increasingly scarce,

the general quality of accessible sources of water may decrease significantly, causing

the Coca-Cola system to suffer greater costs or encounter capacity limits that might

harm its profitability or net operating revenues throughout the long term (DeFranco,

2015).

Coca-Cola Opportunities

a) Create new products and broaden its categories — Coca-Cola, like Pepsi, can

develop new products in the food and health sectors. It has the potential to enhance

company earnings and enable businesses to diversify outside carbonated drinks.

b) Increased presence in new markets - Several hot climatic regions consume the most

iced beverages. As a result, increasing presence in such locations – Middle Eastern

nations and Africa are perfect examples — may be highly profitable.

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c) Implement a cutting-edge supply chain network – Coca-business Cola's is entirely

dependent on logistics activities. The cost of transportation and fuel is always

growing. As a result, constructing more sophisticated and efficient distribution

systems may be a viable option.

d) Packaged water — Kinley is one of Coca- Cola's packaged water companies. Coca-

Cola has a lot of space to grow in this sector. There is an opportunity to extend and

bring new healthier options to the market to avoid public criticism.

e) Expansion by Acquisition - While several industries provide rich potential for

expansion, fast entrance into certain markets might be difficult. Coca- Cola's growth

in 2019 was fuelled by recent acquisitions such as Costa Tea, which can do so again.

It also has the financial means to buy start-ups or small and medium-sized businesses

(SMBs) in emerging countries and capitalize on the myriad opportunities they bring.

f) Broader Reach: The population keeps rising at a regular rate. Coca-Cola has

concentrated on strengthening a range of its business lines to benefit from this reality

and customers' trend toward healthy living. In nations such as India and China,

enthusiasm for the company's latest juice and coffee products has risen. Also,

developing countries confront acute clean water shortages, driving up demand for

bottled water goods. These core businesses have expanded at double-digit percentages

recently, suggesting a rise in demand for drinks other than Coca-Cola products. We

believe Coca-Cola will strive to distinguish its portfolio and supply diverse drink

staples to emerging markets in the long term.

g) Developing Nations: While Coca-Cola is widely consumed in developed countries,

such countries are steadily moving to healthier beverages. However, soft drinks or

carbonated drinks are still being offered to developing countries. Cold drink

consumption nearly doubles during the summer in developing countries like India,
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which has a hot summer. As a result, higher consumption in emerging countries could

be a fantastic opportunity for Coca-Cola to profit.

Coca-Cola Threats

a) Water usage – Coca-Cola has been chastised for its water management policies.

Many ecological and financial groups have expressed concern that the firm utilizes a

significant amount of water in water-stressed regions. Also, it has been suggested that

Coca-Cola pollutes water by mixing pesticides into it to remove contaminants.

b) Pollution Lawsuit — A California environmental organization has filed a lawsuit

against Coke and three other firms for their role in plastic pollution. Coca-Cola has

been singled out throughout the case for deceiving the public regarding its single-use

plastic bottles (Win, 2020).

c) Direct and indirect competitiveness — While direct competition from Pepsi is clear

in the marketplace, several other firms indirectly compete with Coca-Cola. Starbucks,

Costa Coffee, Tropicana, Lipton juice, and Iced coffee are Coca-indirect Cola’s

competitors, and their market positions may be jeopardized.

d) Nutritious Options: It is no surprise that soft drink companies have been struggling

recently. Many people are turning to nutritious waters, smoothies, and other healthy

beverage alternatives due to a societal movement toward natural and organic items.

As a result, core soda offers containing significant levels of sugar and diet

alternatives, including artificial sweeteners, have gone out of favor with purchasers.

Furthermore, this tendency does not appear to be slowing down as consumers

continue to improve their understanding of healthy dietary needs and fitness routines.

Furthermore, many health specialists have advocated for the abolition of high-sugar

meals and beverages, citing the increased danger of growing fat, acquiring diabetes,

and struggling with heart disease. Furthermore, a bad view of these beverages has
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grown due to federal authorities’ intention to impose excessive taxes on sodas and

sugary beverages.

e) Economic Instability – Recent events have had a detrimental impact on corporate

operations, supply and transportation networks, and the income of many multinational

corporations. Coca-sales Cola’s fell dramatically in the second quarter of 2020, like

cafes, theatres, and other venues that provide roughly half of its income stayed closed

due to the worldwide crisis.

f) Increasing Health-Consciousness — Consumers are embracing healthier lives and

avoiding items containing harmful substances. As customers shift to healthier choices

offered by competitors, the growth in health-consciousness may affect Coca- Cola’s

sales and profitability.

Recommendations

Depending on the overhead Coca-Cola SWOT assessment, we can infer that Coca-

Cola has a clear market position throughout the soda corporate. However, further creative

modifications are advised.

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The following are some recommendations:

1. Entering the food market- It entails launching new goods across the snack and food

sectors.

2. Emphasis on health-related problems – It must meet the critical health concerns of

social activists.

3. Updating its water distribution system and coping with environmental agency

condemnation.

4. Expansion into humid-climate developing countries — Many Coca-Cola products,

including Fuze Tea, Dasani, and Hi-C, are not accessible in many emerging regions.

Coca-Cola should make these products more widely available.

5. Increasing the availability of bottled water, including such Kinley.

6. Working on ecological sustainability and green branding. It can enhance its market

brand reputation.

Importance of the Eisenhower Matrix

The Eisenhower Matrix also called the Urgent-Important Matrix, assists you in

deciding on and prioritizing activities based on necessity and significance, separating less

critical chores that should be delegated or avoided entirely. The Eisenhower Matrix seems to

be productivity, prioritizing, and time-management example, which enables you to order a

list of actions or agenda items by categorizing them as their necessity and implication. This

matrix boosts productivity by showing you how to prioritize more effectively. This method

teaches you which things were worth the time and which were not (Bratterud et al., 2020).

While the Eisenhower Matrix is generally used for prioritization, it may also

determine how people or groups spend their time. The term “business” does not always imply
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“best production.” However, we might spend our time on a variety of jobs that have little

influence. The Eisenhower Matrix recognizes this and instead assists individuals in making

the most of the time they have.

Items in quadrant 1 are, for example, important and should be given your undivided

attention. Taking care of these tasks and checking them off the checklist first guarantees that

the most urgent and vital items are not overlooked. Only once you have completed everything

in the first quadrant—or gotten as far as you can for the time being—should you turn your

attention elsewhere.

Furthermore, it assists you in prioritizing your work and increasing your productivity.

It is a program that allows you to evaluate and categorize the jobs you should be doing based

on their relevance and urgency. It is applicable in both your business and personal life. It will

enable you to better know your limits by planning and coordinating the work and so become

more productive. It also speeds up the decision-making and delegating processes.

Furthermore, identifying your duties helps you become more realistic, take a step back, and

focus on the bigger perspective (Merimeri, 2018).

This matrix might help you develop overall time management skills. The most critical

tasks may be finished first by defining priorities clearly and concisely. The strategy is

especially useful for management positions since their time is generally quite precious, and

they can outsource less important duties to their staff. This, in turn, benefits employees by

increasing their involvement in the firm’s work operations. After utilizing the matrix, you can

practice self-analysis and improve self-awareness by tracking and evaluating your

achievements and behaviors. We will automatically grow good at making split-second

judgments since the approach forces you to analyze the relevance of your duties and re-

evaluate what is vital and what is not. The Eisenhower Metrix assists you in prioritizing work
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and increasing efficiency. It is a program that allows you to analyze and categorize the jobs

you need to do based on their relevance and urgency. Using this strategy teaches you

essential aspects of planning, prioritizing, assigning, and arranging. The Eisenhower Matrix

is a useful tool for increasing productivity and completing important tasks.

My Eisenhower Matrix for Next Two Weeks

Managers Flaws from Being a Real Leader and Negative Effect on Managers &

Employees Relationship

a) Leading From A Position Of Authority Or Ego: This will always be the case; ego

seems to be the root of most conflict and suffering. Others contend that know-it-alls

who believe they have the finest knowledge and suggestions and use that to control

authority or control undermine morale.

b) Undervaluing followers: This error exemplifies the overall topic of leaders

undervaluing their employees. They do not engage, do not show empathy, or have

given up caring. In short, it should be the boss who believes that everyone is
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replaceable and views people as “moving parts in a wheel” instead of “worthy

partners” who should be regarded as business associates in generating greatness.

c) Indecisiveness: Even earnest people might appear indecisive at times. Frequently,

their issue is that they see both sides of a debate and sincerely want to achieve a plan

that benefits everybody. They exhaust themselves in their efforts to find solutions.

They eventually wind up satisfying no one, as the Aesop tale goes. They constantly

distribute choices to others, which would be fine for delegation, but the leader should

make numerous decisions himself. All leaders must be able to make well-thought-out

decisions in a timely manner.

d) Blaming others: This is a regrettable inclination to avoid taking responsibility and

passing the buck – indicating that the administration is not operating effectively. If

you keep the workplace door closed almost all of the time and did not check out what

is happening around whenever there is an issue but cheerfully blame others, you

demonstrate really bad leadership.

e) Ineffective conflict resolution: Unresolved conflicts stymie collaboration and

alignment towards similar objectives. Anxiety, bad feelings, and division rise to the

surface. Conflicts become “bugs beneath the desk”: even if everyone pretends they

are not there, their lingering “smell” permeates the entire environment. As a leader, it

is your responsibility to bring these fishes to the table and “cleanse them” by

resolving the underlying dispute. Your reward: a delicious fish meal at the end of the

day—an atmosphere that delivers nutritional delight while also helping to develop

better groups.

f) Managing operations instead of guiding people: When individuals are treated as

gears in a machine, they become irritated. However, most management is concerned

with regulating, managing, and strategic planning, and thus, by extension, individuals.
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From the other side, leadership entails motivating, motivating, and inspiring others

through fostering trust and being motivated to take good risks. To be a leader rather

than merely a manager, you must consequently concentrate on people as individuals.

That requires time and care, and it returns us to the fundamentals of bonding—the

cure to People Mistake number 1 (Kohlrieser, 2012).

g) Negative Effect on Connection: The relationship between being an employee and

management might be weak at times. Furthermore, some weaknesses in the manager

of a leader have a detrimental influence on this connection.

h) Excessive Turnover: When managers are disrespectful, aggressive, inept, or

incompetent, it is difficult for organizations to retain staff. High turnover reduces

productivity, especially unless other remaining workers are educated to replace the

leaving employee’s position.

i) Increased Stress: The pressure of working for a lousy boss can induce physical and

mental problems that make it harder for staff to achieve success. When you are

overloaded at business, you lack faith and may become irritated or withdrawn, which

reduces your performance. Employees that are stressed may become unhappy,

irritated, or find it impossible to concentrate on complex work.

j) Lower Morale: Bad treatment by a supervisor might result in low self-esteem

throughout the department. Employees may find it challenging to maintain a high

level of energy or excitement for their employment when nothing appears to please

the employer.

Make Relationship with Giving Feedback process

Give comments on changeable actions rather than attributes or personality – A

person’s behavior is anything that you can see or hear them do. Telling someone they have to
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be more competent, adaptable, or reliable is not constructive criticism since it is judgemental,

generic, and will certainly result in defensiveness. Being explicit about the behaviors that the

person must exhibit to be professional, adaptable, or dependable will provide the recipient

with a clear image of whatever they must do better.

Do not generalize; instead, be detailed and descriptive. It is simple to softly pedal or

beat about the bush when offering feedback since it may be unpleasant and embarrassing.

Consider providing comments to be the front-page newspaper piece rather than the editorial.

Provide facts rather than views or judgments.

Be Timely – Feedback should generally be provided as near to the moment of the displayed

behavior as feasible. Perceptions can shift with time, evidence and details might be lost, and

the possibility of a dispute regarding the issue grows. Above all, do not hold bad comments

for a quarterly or annual performance evaluation. Sending someone bad comments months

after the event is a form of leadership malpractice.

Make it a routine – Feedback is a continuous procedure that necessitates your undivided

care. Say what needs to be said when it needs to be stated. There will be fewer shocks since

people always will know where they’re going. Also, things do not get out of hand. It does not

happen once a year or every three months. However, this is the formal critique timetable;

unofficial, simple comments must be provided considerably more regularly – maybe once a

week or even daily, depending on the scenario.

Do not Waiting For A Midterm Review: Employee feedback received shortly after an

incident has the greatest influence on performance. Whenever employees receive input on a

weekly basis, their engagement example when trying. If problems go unresolved, they can
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develop. So, by the moment the monthly performance evaluation arrives, you will be

presented with a slew of concerns that may have been prevented if brought up sooner.

Bring A Deep Amount Of Empathy: Giving feedback that reveals a significant gap in self-

awareness necessitates an additional level of empathy. The sting of discovering such a

significant separation, namely peeling off a scab, frequently produces powerful emotions that

might easily be misinterpreted as defensiveness. If you have had to bear the brunt of your

colleague’s problematic conduct, be sure you can set those emotions aside to have the

understanding you will require for this talk.

Avoiding Unsolicited Advice: Only one-third of people feel the input they get is beneficial.

It is usually unsolicited, which may generate much stress for the individual who receives it.

One may offer the worker control and boost the likelihood that they will react to the feedback

they provide by doing so. Allow your staff to steer feedback goals by aiding them in feeling

comfortable and secure enough just to seek it.

Keep things Private: Never criticize openly. Even praise, according to some, is best

conveyed in secret. Some folks just do not enjoy being the focus of attention. You might also

try providing employee feedback in terms of a written answer. This allows you to think and

respond more thoughtfully. Feedback is not only unpleasant for the receiver, but it may also

be unpleasant for the provider. You can assist in reducing some of the underlying strain by

shifting the location to a more casual place.

Please keep the Discussion Running by Updating: Evaluation is difficult, and it requires

much thinking and works to do it well. Rather than approaching feedback talks as a one-and-

done, follow this up with your direct reporting and express appreciation whenever you notice
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progress. This will demonstrate your concern for their achievement and may encourage them

to keep up the good job.

Travel Industry & Loss it Faces

Introduction of Travel Industry

Moving from one place to another is referred to as travel. Long-distance travel, short-

distance travel, domestic travel, overseas travel, and a variety of other types of travel are all

instances of this. Importantly, travel encompasses both round trips and one-way trips, as well

as a wide range of travel goals. As a result, the travel business encompasses a wide range of

services that cater to the wants and wishes of people who have travelled through one area of

the world to another. Travel is one of the world's biggest service sectors, and it is becoming

increasingly significant in the modern era. It is focused on people's travel from one area to

another, and also the services they need along the way, and is strongly associated with the

hotel and hospitality industries, among others (Martijn, 2019).

In addition, due the COVID-19 epidemic, the globe is facing an unparalleled global

health, social, and economic emergency. Travel & tourism are one of the worst-affected

industries, with worldwide demand falling as a result of global travel restrictions, such as the

closing of several borders to control the virus.

Loss Face by Travel Industry

It's difficult to get a snapshot of travel losses since data changes as rapidly as the virus

spreads. The World Travel & Tourism Council, a trade group representing major worldwide

travel corporations, estimates a worldwide loss of 75 million jobs as well as $2.1 trillion in
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revenue if the pandemic persists for many more months. Daily losses are reported; British

Airways is apparently planning to terminate 36,000 employees as of April 2.

The travel industry in the United States has been hit especially severely. According to

the United States Travel Association, 4.6 million jobs will be lost by May, a figure that is

sure to rise. Weekly unemployment numbers in the United States surged to an all-time high

of 6.6 million, more than doubling in a week & by far the largest increase in half a century. In

states like Nevada, wherein Las Vegas casinos and mega hotels have closed, tourism

reduction is a major cause of job losses (Becker, 2020).

Moreover, as per a UNCTAD report released on June 30, a drop in international

tourism caused by the coronavirus pandemic might cost the world economy more than $4

trillion in 2020 & 2021. The pandemic's direct effect on travel industry, as well as its massive

impact on other closely related industries, is responsible for the estimated loss. According to

the report, which has been co-presented with the United Nations World Tourism

Organization (UNWTO), international tourism as well as its closely related sectors will lose

$2.4 trillion in 2020 as a result of direct & indirect effects of a sharp reduction in

international tourist arrivals. A similar loss is possible this year, and the travel industry's

recovery will be primarily dependent on the global acceptance of COVID-19 vaccines.

In 2021, a loss of up to $2.4 trillion is predicted.

International tourism is likely to increase in the second half of this year, however the

UNCTAD analysis predicts a loss of $1.7 trillion to $2.4 trillion in 2021, in comparison

of 2019 levels.

The findings are based on simulations that solely account for the effects of reduced

foreign tourism, not interventions like economic stimulus programmes that could mitigate the
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pandemic's effect on the industry. In 2021, the paper evaluates the economic impacts of three

different scenarios in the tourism sector, all of which imply a decrease in international

arrivals.

Figure 1: In 2021, the world's GDP will suffer as tourism declines (3 alternative scenarios).

The first, as forecasted by UNWTO, assumes a 75 percent decline in international

visitor arrivals — the most dismal projection – based on tourist reductions in 2020. In this

scenario, a $948 billion decline in global tourist receipts results in a $2.4 trillion loss in real

GDP, a two-&-a-half-fold rise. This ratio varies widely between countries, ranging from one

to three or four times.

As per the report, this is a multiplier that is dependent on backward linkages in the

tourism sector, particularly the unskilled labour unemployment.

In Turkey, for instance, international tourism accounts for around 5% of GDP, yet the

country is expecting a 69 percent drop in international visitors in 2020. The loss in tourism

demand in the country is expected to be $33 billion, resulting in losses in closely related

industries such as beverages, food, communications, retail trade, and transportation.

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Turkey's entire output has dropped by $93 billion, roughly three times its initial

shock. The drop in tourism alone accounts for nearly 9% of the country's actual GDP. Fiscal

stimulus measures helped to mitigate some of the drop in reality.

Figure 2: Estimated losses in GDP by region from reduction in tourism (percentage)

The second scenario assumes a 63 percent drop in foreign visitor arrivals, which is a

less dismal UNWTO projection. In 2021, the third scenario, developed by UNCTAD, takes

into account varying rates of regional and domestic tourism.

It predicts a 75% decline in tourism in countries with relatively low vaccination rates

as well as a 37% fall in nations with high rates of vaccination, largely wealthy countries and

also some smaller economies.

Job losses across countries

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a drop in tourism leads to a 5.5 percent increase in unskilled labour unemployment on

average, with a wide range of 0 to 15% based on the priorities of tourism to the economy.

In both developed and emerging economies, labor accounts for roughly 30% of tourist

expenditure. The industry, which hires many young and women people, has comparatively

low entry barriers (UNCTAD, 2021).

How to Avoid this Loss in the Future

 The crisis has served as a wake-up call for governments at all levels to work in

concert, highlighting the significance of integrated tourism policy initiatives to aid

recovery.

 To revitalize tourism, stronger multilateral cooperation and significant support are

required.

 To meet the special requirements of tourism workers, destinations, and businesses, as

well as to help broader economic recovery, sector-specific measures are required.

 Continued government assistance should already be paving the way for a more

sustainable and resilient travel industry.

 • It will be critical to provide policy clarity & take actions to reduce uncertainty (to

the extent practicable) in order to aid travel revival.

 Improving the evidence basis to inform policy and corporate decisions will be critical,

and this will be accomplished through data collection, data analysis and  research

(OECD, 2020a).

Conclusion

SWOT analysis of Coca-Cola company has provided many essential facts about it. A

SWOT analysis is amongst the most often utilized strategic planning techniques. It is used in
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some capacity by the majority of businesses. SWOT analysis is a popular beginning for

strategic planning. The value of a SWOT analysis is frequently contingent on the critical

perspective of people in management who undertake the study. If management (or consultant

administration) can supply impartial, relevant data for the analysis, the outcomes will

tremendously benefit the organization. It supports the establishment of a strategy to prepare

for future threats from competitors. A SWOT analysis thoroughly analyses the company's

surroundings to make meaningful decisions about future activities.

Additionally, the paper also considered the feedback process. By having clear,

efficient communication during any form of collaboration, you reduce time spent enhancing

someone's work, remove errors caused by misunderstanding, and avoid regrets from those

who believe they failed. Feedback promotes trust and transparency. It commonly includes

criticism, which most people would find unsettling. However, if properly provided, it can

benefit their development. Feedback entails carefully listening, taking the time to assess, and

then envisioning the best way to improve. It provides valuable criticism and allows everyone

to identify what they can change to improve their attention and performance. It brings people

together and encourages open discussion.

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References

Bratterud, H., Burgess, M., Fasy, B. T., Millman, D. L., Oster, T., & Sung, E. (Christine).

(2020). The sung diagram: Revitalizing the Eisenhower matrix. Diagrammatic

Representation and Inference, 498–502. https://doi.org/10.1007/978-3-030-54249-

8_43

Becker, E. (2020, April 2). How hard will the coronavirus hit the travel industry? National

Geographic. https://www.nationalgeographic.com/travel/article/how-coronavirus-is-

impacting-the-travel-industry

Chua, J. Y., Kee, D. M. H., Alhamlan, H. A., Lim, P. Y., Lim, Q. Y., Lim, X. Y., & Singh, N.

(2020). Challenges and Solutions: A Case Study of Coca-Cola Company. Journal of

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