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    This literature review report examines the implementation of omnichannel retailing in grocery supply chains in Bangalore and its impact on customer experience. The report includes an introduction on omnichannel retailing, a theoretical framework, a review of relevant literature, a review of empirical studies on the topic, identification of gaps in existing research, defined objectives, scope and limitations of the study, proposed research design, intended report format, and list of references. The report aims to understand how omnichannel retailing affects customer experience in grocery supply chains in Bangalore.

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    This literature review report examines the implementation of omnichannel retailing in grocery supply chains in Bangalore and its impact on customer experience. The report includes an introduction on omnichannel retailing, a theoretical framework, a review of relevant literature, a review of empirical studies on the topic, identification of gaps in existing research, defined objectives, scope and limitations of the study, proposed research design, intended report format, and list of references. The report aims to understand how omnichannel retailing affects customer experience in grocery supply chains in Bangalore.

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    15 views2 pages

    New Topic Rol

    Uploaded by

    Chandrakala v Venkatesh
    This literature review report examines the implementation of omnichannel retailing in grocery supply chains in Bangalore and its impact on customer experience. The report includes an introduction on omnichannel retailing, a theoretical framework, a review of relevant literature, a review of empirical studies on the topic, identification of gaps in existing research, defined objectives, scope and limitations of the study, proposed research design, intended report format, and list of references. The report aims to understand how omnichannel retailing affects customer experience in grocery supply chains in Bangalore.

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    Literature Review Report

    Implementation of Omnichannel 2.0 in grocery retailing supply


    chain and its impact on customer experience – a study in
    Bangalore region.

    Submitted by

    Ms. Chandrakala V

    Research Scholar
    ISBR Research Centre
    Bengaluru

    Dr. Ratna Sinha

    Professor
    ISBR Research Centre
    Bengaluru

    Submitted to

    DEPARTMENT OF COMMERCE

    UNIVERSITY OF MYSORE

    Mysore -570006
    Sl. No. TABLE OF CONTENTS PAGE NO.
    1 INTRODUCTION 1-5
    2 THEORETICAL FRAMEWORK 6-9
    3 REVIEW OF LITERATURE 9-18
    4 REVIEW OF EMPIRICAL STUDIES 19-20
    5 RESEARCH GAP 18-19
    6 OBJECTIVES 19-20
    7 SCOPE AND LIMITATIONS 20-21
    8 RESEARCH DESIGN 22-24
    9 PROPOSED REPORT FORMAT 24-25
    10 REFERNCES 25-28
    11 BIBLIOGRAPHY 29-30

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