02-Contemporary Chemical Phase I

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Handout: Contemporary Chemical Phase I

Contemporary Chemical is a 100 year old, privately held company with revenues of approximately $100
million. The company manufactures and re-sells commercial chemicals and cleaning products. It serves a
wide variety of markets and has several subsidiaries in cities out of state.

The CEO has been in place for more thirty years, but most of his direct reports have been with
Contemporary less than ten years. The manufacturing, warehousing, and shipping departments are
unionized. There is a large direct sales force, and also a direct sales subsidiary that sells a custom-
branded line to smaller accounts.

Contemporary Chemical has a good track record with many long-term customers. The company is
innovative, and has a strong state of the art IT department that successfully implemented SAP, an
enterprise resource planning system within the past ten years.

Contemporary is undergoing growth and has begun hiring office and support staff. More office space is
needed, but the physical facility just won’t stretch any further. And due to the company’s location in the
city, adjacent land isn’t available for a new building. To address this challenge, the CEO has decided to
begin a pilot project. Ten of the professional staff from headquarters will begin telecommuting (working
virtually) for a one-month trial period. If the project is deemed successful, it will be expanded.

Senior management has just been informed that the idea is under consideration. The union steward has
already expressed concerns about the plan if expanded since union members cannot participate.

ASSIGNMENT:

You have been asked to write a strategy document. You anticipate many challenges associated with this
change. Using what you have learned about defining a strategy, prepare up to ten questions that you
will ask the key stakeholders below. Write your answers on flip chart paper.

Carol Director of Human Resources

Bill VP of MIS

Roger VP of Finance

John VP of Sales

Steve VP of Manufacturing

Juanita Union Steward

Harlan CEO

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