Copywriter/Content Writer Assessment:

1
Creativity is what we seek here. Have it in plenty? Then let’s see it flow…(bonus marks for innovative
and whacky thinking).
You have been exposed to ads in all kinds of media. Here’s your opportunity to create some of your
own - employing all the grey matter at your disposal. Please note, the ads you write should ideally
have strong, insightful headlines and hard-hitting body copy (we are talking offline ads here).
Don’t forget, the more persuasive you are, the higher your score.
Also, put down a few words on what the visual treatment should be, and film ideas don’t need scripts
–a rough treatment will do.

1. How good are you at delivering hard-hitting messages? Take up any 2 social service issues –
drinking and driving, dowry, animal rights, etc – and write an advertising campaign (one for
each) that highlights the issues. Also, describe the visual treatment. Each ad campaign should
+consist of at least two print ads and one film idea. (If they have the power to make people
sit up and take notice, you are home and dry).

Drinking and Driving

Print ad
It's safe to say that you've seen the damage drunk driving causes on the road. But, have you seen the
effects it has on families? Whether you're young and want to spread awareness, or a vigilante parent
who wants your kids to be safe, planting the seed that drinking and driving are not okay will help
people make safer decisions.

A few drinks may seem harmless, but those two beers you had last night could've gotten you
arrested. And it's no joke. ln India there are 10,000 alcohol-related crashes each day resulting in 500
deaths. Alcohol is the leading cause of death for young people aged 15 to 24 - more than AIDS and
homicide combined. Alcohol also contributes to more than 60%

Film Idea
When a young college student, Alex, decides to drive home after a night of drinking with his friends,
he quickly finds himself in a dangerous situation. After a few close calls with other drivers on the
road, Alex soon finds himself pulled over by a police officer. After failing a sobriety test, Alex is
arrested and charged with a DUI.
Now, Alex must face the consequences of his reckless decision, while struggling to keep his life on
track. With the help of his family, friends, and a court-appointed lawyer, Alex must prove to the court
that he is capable of changing his ways. In the end, Alex learns a valuable lesson about the dangers of
drinking and driving.

Animal Rights
Print ad
Animal rights is an animal rights charity that seeks to educate the public about how their
actions affect animals. Animal rights have many goals, including educating the public,
improving animal welfare standards, and ultimately ending the use of animals for human
labor.

The treatment of animals for human use is a controversial issue that divides us. On the one
hand, animals are the source of food we eat every day and the clothes we wear. On the
other hand, animals suffer from mistreatment and some die as a result of it. We want to
highlight what happens to these animals and make people more aware of how they are
treated.

Film Idea
A young woman in her early 20s moves to a small rural town in the Midwest and gets a job
working at a local animal shelter. She soon discovers that the shelter is being run by a
corrupt organization that is mistreating the animals in its care. With the help of a few friends,
she sets out to expose the organization and fight for animal rights. Along the way, she learns
about the power of activism and the importance of standing up for what is right.

2. You have been hired to write an advertising campaign for a brand of non-alcoholic beer that
is seemingly as good as the real thing, without the negatives. How do you communicate this
in an engaging and compelling manner?

1. A non-alcoholic beer that tastes as good as the real thing. Made with malted barley and
hops, this crisp golden ale is a great alternative to beer and doubles as a thirst quencher.
2. ABInBev is the world's largest brewer with more than 200 brands, including Budweiser,
Corona, and Stella Artois. To advertise its latest creation, Growler, which is as close as you
can get to a real beer without actually being one, ABInBev instead decided to highlight why
you should go for the real thing.
3. Growler is the world's first non-alcoholic beer that tastes and feels like the real thing. The
bot was developed to make non-alcoholic beer enjoyable for beer drinkers, as well as its
negative effects on society.
4. Meet Growler, the first ever non-alcoholic beer that's as good as the real thing --
minus all the calories and consequences.
5. You can finally quench your thirst without breaking the law. Growler is a
non-alcoholic beer that tastes just like the real thing.
The client wants you to deliver the following:
a) Brand name: Growler
b) Tag line (that sums up the brand): A Smooth Taste Without the Buzz!
c) One emailer

First email copy

Subject: Introducing Growler

Hi {recipient name},

We're the creators of Growler - a non-alcoholic, gluten-free beer that tastes just like the real
thing, but without the negatives.

Non-alcoholic beers usually taste watery and bland, but our product cuts out all these
common problems with a flavor that's much more similar to that of traditional beer.

If you're looking for a healthier alternative to alcohol then this is it!

Let's be in touch soon!

All the best,

{sender name}

Second email copy

Subject: Introducing Growler

Hey there,

We’re excited to announce a game-changer in the world of beer: Growler. Just like your
favorite alcoholic beverage, it has all the taste without any drawbacks.

Crafted with only natural ingredients like rice and water, it's gluten-free and vegan too. And
best of all, you can enjoy it out with your friends without worrying about a hangover or feeling
guilty afterward.

Learn more about us here and sign up for our newsletter to get more updates.

Cheers!

GROWLER

2
This is the digital component of your assignment. Here you would need to demonstrate your
expertise in delivering online tactics.

Scenario 1:You are a key member of Cleartrip’s in-house creative team. It’s Diwali time, and
Cleartrip.com wants to capitalize on the mad scramble to book flight tickets with a festive sale promo
– ‘Diwali Mela’. The proposition you have been given is simple – ‘This Diwali, get 25% off on all
domestic flights with Cleartrip!’. The target audience is M+F in the age group 30-55.

It's Diwali, and Cleartrip is here to make your holiday much more cheerful. Book your flight tickets
now and get a flat 25% off on all domestic flights with Cleartrip. Explore the world with us and visit
your loved ones!

And as always with Diwali promos, the ask is quite formidable:

1. Create a social media video ad; writing the ad copy and the on-screen text for the video
(already created):

https://youtu.be/7kYOTysIVt4

Also, write the on-screen text for this video. Include a timestamp for each section.
For example:
(0:00 - 0:10 - Welcome to India, a country of incredible diversity and beauty!)
(0:11 - 0:20 - From snow-capped mountains to lush tropical forests, from bustling metropolises to
sleepy rural villages,India has something for everyone)
(0:21 - 0:30 -Discover its unique culture, history and traditions, vibrant art and music scene, delicious
cuisine, and awe-inspiring wildlife)
(0:31 - 0:40 - India is a place of endless possibilities and exploration)
(0:41 - 0:50 - Come explore this amazing land and experience the magic that only India can offer)
(0:51 - 0:60 - India – 60 seconds to explore a lifetime of possibilities)

2. Write a “hypothetical” testimonial that would encourage the target market to purchase this
product. In a real request, you would select from several options from a client’s website.
Here, we want to see if you know what a good testimonial would look like.

I'm a frequent traveler and have used almost every booking site in the past. But I've learned that
when you want to book the best travel deals, you should go with Cleartrip. They always offer the
best offers and their inventory is always up-to-date. I don't know what my friends are complaining
about!

3. Write a Facebook Carousel Ad (choose appropriate images, up to 5), with a headline for each
image and a common descriptor, and a call-to-action (use an ads generator, for example,
https://influencermarketinghub.com/facebook-ads-mockup/)

Get up to 25% off on all domestic flights

Ad Copy: Looking for a flight? If so, then Cleartrip.com is perfect for you! This website offers you
discounts on your favorite flights when you purchase them on Diwali. Find the perfect flight today!

With Cleartrip.com, you can find affordable domestic flight tickets!

Ad Copy: With so much talk about the ‘Diwali Mela’, Cleartrip has decided to capitalize on the
scramble to book flights by offering you 25% off on all domestic flights. Get your booking done today
with Cleartrip.com and enjoy a delightful travel

4. Write an Instagram Story (choose appropriate images, up to 5), with text for each image and
a common descriptor and a CTA – use a mock-up generator
5. A tweet with a single image (with copy on image) and appropriate hashtags – since this is a
single image you may choose not to use a mock-up
Scenario 2:Now imagine you are working for a hotshot digital agency. A leading shoe brand has been
assigned to your team.

Below are two URLs of the brand along with the associated keywords for each URL.Use the keywords
to write:
● 2 x Google Ads search copies for each page

Google Ads search copies for https://www.bata.in/

1. Shop Women's Footwear at Bata India - Get the latest styles in shoes and sandals!
2. Bata India: The Best in Shoes, Sandals & Footwear!
3. Buy Trendy Footwear, Shoes & Sandals at Bata India.
4. Step Out in Style with Bata India's Latest Footwear Collection.

Google Ads search copies for https://www.bata.in/kids/

1. Get the perfect kids' shoes at Bata
2. Get the best kids' shoes at Bata
3. Find the best kids' shoes online at Bata
4. Look stylish with kids' shoes from Bata

● Meta Title and Description for each page

Meta Title and Description for https://www.bata.in/

Meta Title: Buy Shoes and Footwear Online for Men, Women & Kids | Bata India
Meta Description: Buy Shoes and Footwear from Bata India. Find the latest collection of Casual and
Formal footwear for Men, Women, and Kids. Free Shipping & COD are available. Shop Now!

Meta Title and Description for https://www.bata.in/kids/

Meta Title: Kids Footwear | Buy Kids Shoes Online | Bata India
Meta Description: Shop the largest range of Kid's shoes & sandals online from Bata India. Get
amazing deals on stylish, comfortable footwear for your kids.

● A long-form article (up to 1200 words) on the topic – ‘top 7 shoe trends for 2022’

The world of fashion is ever-evolving, and the upcoming year of 2022 is no exception. Shoes are an
essential part of any outfit, so staying on top of the latest trends is essential. From futuristic sneakers
to statement-making booties, here are the top 7 shoe trends for 2022 that everyone will be wearing.

1. Platform Sneakers
Platform sneakers are a fashion-forward way to add some height to any outfit. This trend is not only
stylish but also incredibly comfortable, making it a great choice for everyday wear. Look for platform
sneakers in bright colors and unique textures for a stand-out look.

2. Dad Sneakers
Dad sneakers have been a popular trend for a few years now, and they are here to stay in 2022.
These chunky sneakers are ideal for a casual, effortless look that can be dressed up or down. Look for
styles with unique details such as colored accents or contrasting textures.

3. Brogues
Brogues are a classic style of shoe that will never go out of style. In 2022, look for brogues with a
modern twist such as two-tone colors or bold embellishments. This timeless style can easily be
dressed up or down, making it a great option for any occasion.

4. Western Booties
Western booties are a great way to add a touch of cowboy style to any outfit. Look for booties with
intricate details such as studs, embroidery, and fringe. These boots are perfect for a night out, and
they can easily be dressed up or down depending on the occasion.

5. Strappy Sandals
Strappy sandals are a summer staple that will be making a comeback in 2022. Look for sandals in
bold colors and unique textures for a statement-making look. Try pairing these sandals with a mini
dress or a flowy skirt for the perfect summer look.

6. Combat Boots
Combat boots are a great way to add an edgy vibe to any outfit. Look for boots in bold colors such as
red or yellow for a daring look. Try pairing these boots with skinny jeans and a cropped top for a cool
and casual look.

7. Embellished Flats
Embellished flats are a great way to add a touch of glamour to any look. Look for flats with statement
details such as sequins, bows, or beading. These flats can easily be dressed up or down

Homepage
https://www.bata.in/

● buy shoes online

● buy footwear online
● shoes online shopping
● shop shoes online

Category Pages:
https://www.bata.in/kids/

● buy shoes for kids online

● sports shoes for kids online
● casual shoes for kids online
● outdoor and indoor shoes for kids
● school shoes for kids online
● buy school shoes for kids online
● school shoes for girls online

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