Introduction to

Business
Uzair Shafiq
Ethnic the ionic Pakistani
clothing brand launched its first
step into the fashion industry in
2013 It eventually evolved as the
most fashionable, experimental
and creative brand that
revolutionized the fashion market
with its fashion forward clothing .
It has 180+ branches in Pakistan.
The owner of ethnic is Mr.
Khursheed.
 History
• Ethnic history is a branch of social history that studies ethnic groups and
immigrants. Barkan (2007) argues that the field allows historians to use
alternate models of interpretation, unite qualitative and quantitative data, apply
sociological models to historical patterns, examine more deeply macro-level
policies and decisions, and, especially, empathize with the ethnic groups under
study.
VISION
Ethnic offers our customers our exquisite creations with a blend of quality that
has brought the company to where it stands today.

This dedication to our aim enables us to implement a continuous work flow

system of development and manufacturing in Apparel.
MISSION
• To develop long term relations with our customers & make a niche for ourselves
in the global market.

• Commitment to quality & reliability which we strive to maintain forever, as a

Manufacturer, Retailer & Exporter of Groom Designer Wear and Accessories.
 Where it is Located
• Islamabad

• Lahore’

• Karachi

• Faislabad

• Multan
 Report of final Project
• The nature of brand their clothing.

• In Islamabad Centaurus they have women collection in f-10,they have kids collection as well, kids

collection is also available online.

• They different designs are the key to success of their brand.

• They are providing good quality to customers.

• They are not compromise in quality of their products that’s why the customers keep coming to them.

• Energy crisis and Political Situation are emerging them.Due to these situations Ethnic puts a

discounts on flat 30% upto 50% off .

• They think they are having no weaknesses in their brand which might effect them in future.

• Khaadi,and Sapphire are the top Competitors of their brand.

• By providing high quality to prepare themselves against their competitors.

• By making a strategy they prepare themselves for future.

• Recently fire broken into a mall due to which it got sealed, because of that they had to increase their
prices around 200 and 300

• They give their employees annual leaves, casual leaves, throw party for them, to motivate them to work
.
Swot Analysis
Strength: Weakness:
• Pakistani clothing brand. • They have no weaknesses .

• Fashionable, experimental and creative Threats:

brand.
• Increasing of dollar prices.
• Larger number of variety .
• Khaadi and Sapphire are tough
Opportunity: competitors.

• Online Delivery.

• Provide good quality.

• Sale at the end of the season( flat 30% upto 50%

off.
Additional Questions asked by the group.
▪ Return Policy:
They have no return policy but can exchange with in
15 days.
▪ Mostly Selling Product:
In Ethnic the most selling products is women
collection.
▪ Sale Policy:
Mostly they put sale on their brand near events and at
the end of the season.
▪ Pofit and Loss:
According to the managers most of the time they make
profit and nearly get any loss in business.
Our visit to Ethnic