Professional Documents
Culture Documents
IMC Guidebook 1207
IMC Guidebook 1207
Established in 2018, Webcomics has gathered more than 5000 original creators with over 10,000
works. App downloads have reached over 100M. In this campaign, we are seeking
influencers/affiliates (from micro to mega) to help us promote a giveaway (Coupon Code) and
encourage app installs with branded content.
If you're confused about the campaign procedure, please check the following flow chart:
Important Note:
Our ultimate goal is to encourage targeted audience to download the latest version of the app and
redeem the code(s). So as long as your video goes vival and attracts many people to use the code,
any type of video will be accepted!
If you have no idea of what to make, you can check which one of your videos performs the best
and draw some inspiration. Or you can read the following tips!
Data show that bringing yourself to the screen at the beginning will increase your credibility. One
of our influencer partners excels at showing two different aspects of herself arguing or discussing
when watching comics or anime. And this kind of video runs amazingly.
Examples:
https://www.tiktok.com/@theculturalsatanist/video/7166794063688109318?is_copy_url=1&is_fr
om_webapp=v1&lang=en
https://www.tiktok.com/@theculturalsatanist/video/7172438245714726150?is_copy_url=1&is_fr
om_webapp=v1&lang=en
https://www.tiktok.com/@glaychan_/video/7169506723756117253?is_copy_url=1&is_from_web
app=v1&lang=en
https://www.tiktok.com/@itsdimx/video/7169661476909731077?is_copy_url=1&is_from_webap
p=v1&lang=en
https://www.tiktok.com/@lokisturtv/video/7169227332794862854?is_copy_url=1&is_from_weba
pp=v1&lang=en
(Please note that showing up on screen is not a must but a suggestion. You can choose what suits
you the best.)
Manhwa Edit
If you're too shy or camera-phobic, showing the comics scenes first would be a better idea.
You can make a video introducing one of the comics listed below( Section 3: Where to Add
Branded Information) and then tell them where to read it for free by using the code.
Examples:
https://www.tiktok.com/@animemangaedits2021/video/7173165778022239489?is_copy_url=1&i
s_from_webapp=v1&item_id=7173165778022239489
https://www.tiktok.com/@shadowking12/video/7172323933918743814?is_copy_url=1&is_from_
webapp=v1&item_id=7172323933918743814&lang=en
https://www.tiktok.com/@nixiaw/video/7166581489356868869?is_copy_url=1&is_from_webapp
=v1&item_id=7166581489356868869&lang=en
Manhwa Dubbing:
Dreaming of becoming a Voice Actor/Actress? Dubbing one of your favorite comic scenes might
be the best start for you. As this kind of video is few and rare, you may easily stand out from the
crowd.
https://www.youtube.com/channel/UCbXZAg6azCGvxYgYrEymYeA
2. About the Video
Big No! promoting the app at the very first beginning will discourage audience to continue
watching.
Comics Genr e:
Yaoi/BL is quite popular among comics lovers but still you need to have a clear understanding of
the taste of your audience. If your previous videos are about action, publishing some LGBT
content will not get what we want and will affect your audienceship. Choose wisely and carefully.
If your audience is quite inclusive, you can include different genres into your video.
Below we recommend some popular comics for different genres.
The comic scenes you choose must have a clear plot, which means the audience can get what's
happening in the scenes very fast. Too many words or characters in the scenes may be challenging
for the audience.
Below are some good examples of simple but infectious comics scenes:
https://www.tiktok.com/@cainsimp/video/7103896197642996993?is_copy_url=1&is_from_weba
pp=v1&item_id=7103896197642996993&lang=en
https://www.tiktok.com/@cainsimp/video/7084967618393689346?is_copy_url=1&is_from_weba
pp=v1&item_id=7084967618393689346&lang=en
Strong rhythm will always catch audience attention and hold them longer. Choose some pupolar
tiktok music with strong beat and hit every beat with the changing of scenes or words.
https://www.tiktok.com/@theculturalsatanist/video/7172438245714726150?is_copy_url=1&is_fr
om_webapp=v1&lang=en
Good background music can strengthen the comics atmosphere and carry your video way much
father.
https://www.tiktok.com/@glaychan_/video/7118005398908570885?is_copy_url=1&is_from_web
app=v1&item_id=7118005398908570885&lang=en
If you enjoy singing, you can sing a little at the beginning and then shift to the comics scenes.
Putting the lyrics onto the screen will also be a good idea if the comics scences do not have that
much words and elements.
https://www.tiktok.com/@megumisbubble/video/7172219919562591493?is_copy_url=1&is_from
_webapp=v1&lang=de-DE
https://www.tiktok.com/@nixiaw/video/7132197224494140677?is_copy_url=1&is_from_webapp
=v1&item_id=7132197224494140677&lang=en
The changing of each comic scene should not be too slow or too fast. Better maintain a rhythm of
1.5 seconds per scene and then you can go to the next.
Yes! This will greatly improve the chance of audience following your tutorial at the end of the
video and downloading the app.
Examples:
https://www.tiktok.com/@cainsimp/video/7152871609462721793?is_copy_url=1&is_from_weba
pp=v1&item_id=7152871609462721793&lang=en
https://www.tiktok.com/@cainsimp/video/7149164372013714689?is_copy_url=1&is_from_weba
pp=v1&lang=en
https://www.tiktok.com/@glaychan_/video/7139585345900825862?is_copy_url=1&is_from_web
app=v1&item_id=7139585345900825862&lang=en
https://www.tiktok.com/@glaychan_/video/7120561545226112261?is_copy_url=1&is_from_web
app=v1&item_id=7120561545226112261&lang=en
https://www.tiktok.com/@glaychan_/video/7118005398908570885?is_copy_url=1&is_from_web
app=v1&item_id=7118005398908570885&lang=en
Video length?
HIT videos do not need to be long. Data show that 30 seconds will be the optimal length.
Most audiences will scroll away after 10 seconds. So the first 10 seconds are your chance. Put the
best scenes or key info within this 10 sec or you will lose your audience.
Something Fun?
Or you can make some fun video related to comics and lure them to download the app and use the
code. Use your imagination and think outside the box!
Example:
https://www.tiktok.com/@jinsswife/video/7142573877451918597?is_copy_url=1&is_from_weba
pp=v1&item_id=7142573877451918597&lang=en
Video Cover :
Try to choose some sweet or even spicy picture as your cover, or the video title. Try not to use a
random picture that just happens to show up at the beginning of the video.
We would like you to add a tutorial showing the audience that they can actually read the comics
you introduce for free and many more with the codes below (The code is given as a valuable
benefit to you and your audience). You can choose which code to use according to the taste of
your audience.
!Important!
Before the tutorial, you need to tell the audience that you know where to get these comics for
free.
You can record the steps on your phone instead of just putting the pictures on the video.
What books are included inside the codes:
Bio example:
Use Code "TTCM" For Free Hot Comics on Webcomics
Link: https://bit.ly/3DZ3bSH
2. Caption must include our app name "Webcomics", "Free Reading with Code" and the
genre and name of the comics you choose in the video. You are also required to add related
hashtags like #manhwa #webcomics #couponcode #bl #comics #new.
Example 1:
Free Gift for all of you: Use the coupon code "TTCM" on the Webcomics app.
Title: Your Wings and Mine Now, BUT you can choose any BL manhwa available in the
WebComics app #manhwa #manhwareccomendation #yourwingsandmine #bl #boyslove
#blmanhwa #blmanhwarecommendation #blmanga #webcomics #webcomicsartist
Example 2:
"Spoiler" New BL you must not miss! Use the code "TTCM" and you can read it free on
Webcomics App. Link in my bio. #manhwa #manhwareccomendation #bl #boyslove
#blmanhwa #blmanhwarecommendation #blmanga #webcomics #webcomicsartist
Example 3:
Use code ‘ACTN’ for more action, code ‘FTSY’ for fantasy, ‘TTCM’ for bl, ‘FIRY’ for
Romance or ‘RNBW’ for LGBT content; Comics name: Devil butler. They are all Free!
#manhwa #manhua #manhuarecommendation #webcomics
P. S:
1. Not to begin the caption by "Download the Webcomics app..." as this might discourage the
audience.
2. Must include the name of the comics you use in the caption.
3. Must include the code in the caption.
4. Must mention Webcomics app in the caption.
5. Must deliver "Free Reading by using code" information in the caption.
6. Add related hashtags to the caption.
3. Mention in the video comment where they can redeem the code(s).
Example:
Where to enter the code: Download webcomics; Go to "More"; Click "Coupon code"; Enter the
code and redeem. Enjoy reading!
4. Tiktok Marketplace Branded Content Policy
In case of being banned, you can first check the two links before you make the video.
Here we list four prohibitions that can possibly lead to the content being removed.
Nudity and sexual activity include content that is overtly revealing of breasts, genitals, anus, or
buttocks, or behaviors that mimic, imply, or display sex acts. TikTok does not allow depictions,
including digitally created or manipulated content, of nudity or sexual activity. We are mindful
that some content may be offensive or culturally inappropriate in certain regions or may not be
suitable for users of all ages.
You must enable the branded content toggle when posting Branded Content (unless you are
located in a country where it is not available).
See here:
https://support.tiktok.com/en/business-and-creator/creator-and-business-accounts/branded-conte
nt-on-tiktokfor for information on how to enable the toggle.
3. Promote clearly
You must ensure that the product you are promoting is sufficiently clear, without requiring
other users to access your profile page or any links. For instance, you should explicitly identify
the product verbally and/or in the text caption.
5. Cooperation Outside Tiktok:
If you also have a large fan base on other social media, you're invited to be our Affiliate on
Facebook, Instagram and Twitter. We offer customized cooperation modes from paid per post to
paid per code used.
Code used<45: $0
45<code used<100: $15
100<code used<300: $30
You can also invite your friends to send out the code for you and even recruit more affiliates to
join the team. For every affiliate you recruit, your number of codes used eligible for basic salary
will be deducted by 30.
For example, if you have recruited 3 people to join the team, you only need to
successfully invite 210 people to use the coupon code to get the basic salary.
Q: When more than 450 people used my code, how much can I get per code used
afterwards?
A: You can get $0.3-$0.6 per code used. The cost per code will vary based on where the code user
comes from.
If the user comes from US/UK/CAN/AUS, then you can get $0.6 per code used.
If the user comes from other european countries, then you can get $0.5 per code used.
If the user comes from Asian countries, then you can get $0.4 per code used.
If the user comes from the rest of countries, then you can get $0.3 per code used.
6. Further Cooperation on Tiktok Creators Marketingplace
Webcomics aims to build a team of KOC on Tiktok and increase the advertising budget in the
coming months. More bonuses and benefits will also be released to influencers on Christmas and
New Year!
About the price per video in the second and more collaboration:
Normally, the price of the video will be higher than the first if the first has achieved more than 200
code used. That being said, the performance of the new video must not be worse than the first one,
otherwise the price would remain the same as the first video.