SUMMER TRANING REPORT ON

“APPLICATION HANDLING FOR SALES GROWTH IN FOOD SECTOR “

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIRMENT TO ATTAIN THE DEGREE OF

BACHELOR IN BUSINESS ADMINISTRATION (BBA) OF

GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI

(2020 - 2023)

UNDER THE GUIDANCE: SUBMITTED BY:

MR. PAWAN KUMAR VANSHIKA

FACULTY: ENROLLMENT NO:

ASSOCIATE PROFESSOR 06616701720

SIRIFORT INSTITUTE OF MANAGEMENT STUDIES

PLOT NO.8, INSTITUTIONAL AREA SECTOR-25, ROHINI, DELHI, 110085

 MIEUX HOMECARE SOLUTIONS PVT
LTD

REGD OFF— F—24/85 5ECTOR—3 ROHINI, DELHI—110085

CIN NO-U24232DL2012PTC245657, E-mail-tarunRoeI0958bRmil.com

To whom it may concern

Subject: Internship Completion Certificate

Dear Sir/Madam,
This is to certify that Ms. Vanshika pursuing BBA from Sirifort Institute of
Management Studies, GGSIPU, New Delhi has successfully completed 1 month of
marketing and sale operation internship from 24 July 2022 to 23 August 2022 at
MIEUX HOMECARE SOLUTIONS PVT. LTD. During this internship period, she
contributed to sales of products to customers. We found her hardworking, sincere
and diligent person and her behavior and conduct was good. We wish her all the
best for her future endeavors.

Best Regards

Tarun Goel
Director
+91-9811925619
accmieux@gmail.com
 GUIDE’S CERTIFICATE

This is to certify that the application report entitled “Application handling for sales growth in food
sector” submitted by VANSHIKA is bonafide piece of work conducted under my guidance. No part of
this has been submitted for any other degree of any other university. The data source has been
acknowledged. It may be considered for evaluation in the partial fulfillment of the requirement for
the award of degree of BACHELOR IN BUSINESS ADMINISTRATION.

Date: Mr. Pawan Kumar

(Associate Professor)
 ACKNOWLEDGEMENT

It is my pleasure to be indebted to various people, who directly or indirectly contributed in the

development of this work and who influenced my thinking, behavior and acts during the course of
study. I express my sincere gratitude to the worthy Director Dr. D.C Sharma of Sirifort institute of
management studies, for providing me an opportunity to undergo summer training of doing this
project under leadership.

I am thankful to Mr. Pankaj Thakur for hid support, cooperation and motivation provided to me
during the training for constant inspiration, presence and blessing at Baton Cafe. I also extent my
sincere indebtedness to Mr. Pawan Kumar who provided her valuable suggestion and precious time
in accomplishing my project. I also take the opportunity to express my sincere gratitude to each and
every person, who directly or indirectly helped me throughout the project and without anyone of
them this project would not have been possible. The immense learning from this project would be
indelible forever.

Your Sincerely

Vanshika
 TABLE OF CONTENTS

S NO. TOPIC PAGE NO.

1 Chapter-1
Introduction
Objectives of the study
Review of Literature
Research Methodology
Limitation of the Study
2 Chapter- 2
Profile of the Organization
3 Chapter- 3
Data Analysis and Interpretation
4 Chapter- 4
Findings and Conclusions
 CHAPTER 1

INTRODUCTION
INDIAN PERSONAL CARE INDUSTRY AND HOME CARE INDUSTRY

The size of Indian cosmetics industry globally is $274 billion while that of Indian Cosmetics Industry is
$4.6 billion. According to CII (Confederation of Indian Industry) total Indian beauty and cosmetic
market size at present stands as US$950 million and growing between 15% and 20% per annum.
According to industry, a rapid growth of 17%is expected during 2010-2013. According to CII
(Confederation of Indian Industry), overall beauty and wellness market including beauty services
stands at US $ 2,680 million. The cosmetics industry includes skin care, hair care, oral care and
colour cosmetics (this covers face-wash, tooth paste and shampoo).

The composition of Indian Soap Industry is highly concentrated with the top 50 companies holding
almost 90% of the market. Toilet soaps category accounts for more than 10% of the total market of
soaps and detergents. In Asia, the countries like China and India are showing a rapid growth in the
toilet soap section. Indian companies are trying to gain competitive advantage byre-launching their
brands with value-additions to attract consumers across India. This strategy covers both soap and
detergent industry.

TABLE PERSONAL CARE SEGMENT

The personal care segment involves the following product categories:

SKIN CARE Face gel and Face creams

HAIR CARE Shampoo and Hair Conditioners
ORAL CARE Toothpaste and Toothpowder
BATH AND SHOWER Bath Soaps, and Bath Gel and Lotions
COLOUR COSMETICS Nail polish and Hair colour
FRAGRANCE Perfume and Body spray

HOME CARE SEGMENT

TOILET CARE
LAUNDRY CARE-Detergent
SURFACE CARE-Surface cleaners
AIR CARE-Air purifiers and Room Spray
DISHWASHING
NSECTICIDES
POLISHES
INDIAN PERSONAL CARE AND HOME CARE INDUSTRY DRIVERSAND CHALLENGES
The personal care and home care segment is driven by rise in disposable income of consumers in
India this had resulted in consumers giving importance to enhancement of personality. Rural market
growth provided opportunity to purchase personal care products in rural areas. Organized retail has
expanded in India in recent times leading to more exposure to products by display, thus increasing
awareness and attracting attention of consumers. The challenge for the industry is that consumers
are well informed about the products; the use of harmful ingredients is affecting the sales of the
product. Packaging is a major tool that attracts customers in retail display. This leads to increase in
cost affecting the competitiveness of manufacturers.

GLOBAL NATURAL PERSONAL CARE AND HOME CARE MARKET

Globally the market for natural personal care product is valued at $6.5 billion. The natural personal
care market is growing five times faster than overall personal care market worldwide bio-
degradability of personal care product is growing in importance. The upward trend in natural
personal care and home care products is carried forward from natural food products. The belief of
consumers is that natural product will not harm them as there is no chemical. Growth for natural
personal care and home care products globally is due to increasing attitude in favor of health and
wellness, environmental sensitivity as well as product availability.

ASIAN NATURAL PERSONAL CARE MARKET-A BRIEF SCENARIO

Asia has a longstanding tradition for herbal remedies. Thus, it stands as largest market for natural
personal care in the world. It posted double-digit growth in 2010 and now ranks second to Brazil in
its pace. A natural product in Asia is classified as truly natural formulations and natural inspired
products. The former holds a larger share at nearly one-fourth of the market but the latter is gaining
strength as consumer’s demand mass product at lower prices. Market for naturals is well established
in Indonesia as these Indonesian consumers follow western trends, though the majority is rural
population. The foreign origin of a brand commands priority as status symbol over its natural
positioning in this market. In India truly natural products account for about one-third of total market
and ranks second in the region behind China in terms of overall naturals growth. Factors that drive
growth in the segment are competitive pricing of domestic brands and a strong belief among
consumers in the medicinal properties of ayurvedic formulations.

NATURAL PERSONAL CARE AND HOME CARE INDUSTRY

The term ‘Natural’ is still ambiguous globally. The International association of Natural products
producer had been working on it for the past 16 months and yet to come out with a final definition.
It had been variously defined as products that contain natural ingredients derived naturally or
contain certain percentage of natural materials. The difference between organic and natural are
sometimes confused. Natural products are not necessarily organic but are composed of plant-based
material lightly modified and produced in environment-friendly way. Simple natural products tend to
be less expensive than organic cosmetics; therefore, more attractive to consumers, who might have
trouble to distinguish the difference between organic and natural. Commercially in India organic is
the term used for food category. The terms Natural, Green, Herbal are used interchangeably for
personal care and home care products. All convey same meaning it has no chemicals or very less
chemicals and contains no harmful ingredients. These products may be made of Natural ingredients
or herbal ingredients.
INDIANECO-MARK STANDARD FOR NATURAL PRODUCT

PRODUCT HARMFUL CHEMICALS CRITERIA

CATEGORY
Toothpaste Tooth paste should not be fluoridated and presence of fluoride (F) as
impurity
shall not exceed the limit of 25 ppm. Ingredients used for formulation
should be as per List mentioned in Indian Eco-mark standard
Shampoo and Biodegradability of surfactant agents wherever used in cosmetics
Face gel formulation shall be as per the limit finalized for Eco mark for synthetic
detergents.
Heavy metals calculated as Lead (PB) and Arsenic (As 2 O 3) shall not exceed
20 ppm and 2 ppm, respectively when tested by the respective methods
prescribed in Indian Standards.
Bath Soaps Products manufactured should not contain phosphates and synthetic
detergents.
Detergent Products shall not contain phosphates. Any other substitutes used should be
environmentally friendly. The product packaging material should be
reusable,
bio-degradable or recyclable.
SURFACE The ecological requirement for this product category under Indian standard
CLEANER is not available at present. But the general requirements are that product
shall not contain phosphates. Any other substitutes used should be
environmental- friendly. The product packaging material should be
reusable, bio-degradable or
recyclable.

Though above criteria are mentioned for natural product for Indian standards, in practice consumer
decide the product is natural or not based on ingredients used in the product, based on buying
store, trust they have on brands, usage experience and to some extent explanation given by
shopkeepers. Most of the natural brands available in every product category of Indian market are
above the requirement of Indian eco-standards. Some brands are even based on international
standards. There is no specific green labelling followed to differentiate natural personal care and
home care products from normal products. Brand name of the product and purchasing store plays a
key role in consumer decision-making to differentiate natural personal care and home care product
from normal products in India.
NATURAL PERSONAL CARE AND HOME CARE MARKET-INDIAN SCENARIO

Green has always been in India as it is always known for its Ayurvedic heritage and there is emphasis
on using natural products and herbs for beauty care. Traditional home beauty regimens have been
passed through generations but it was in mid-1990s when consumer buying capacity increased, they
got involved in purchase of packaged beauty products that were not necessarily nature based, this
spread from cities to smaller towns but in rural areas packaged products were supplemented with
natural recipes. Based on their culture Indian consumers never supported imported products or
Indian products with synthetic ingredients. This scenario is changing again as there has been a
movement among elite and mid-range buyers to seek for beauty care products that are made from
natural ingredients and fewer preservatives. This is due to availability of more information as well as
consumer concern for chemicals used in personal care and toiletries and their harmful effect on
health and environment. There is growing awareness among young Indians about their well-being
and beauty. This had translated into market opportunity for natural personal care and home care
brands. Indian natural beauty brands are building brand awareness through new updated formulas,
innovative package design and new campaigns. Indian consumers are willing to pay a premium for
natural personal care and home care products. The growth of Indian spa and eco-tourism is also a
boon to natural beauty care industry.

All producers in India offer to claim safe, efficacious and natural solutions by synthesizing traditional
ayurvedic recipes and herbs with modern science. The opportunity is two-way for Indian and
International manufacturers. India has vast resource of raw ingredients due to its rich mountain
wealth. Source is available for Indian manufacturers to come out with their own brands as they are
also involved in contract manufacturing for international brands. For Indian consumers, apart from
using natural products for beauty, using the same for rejuvenation had become life style statement
today so more investment can be expected in natural personal care markets. At present niche
segment is buying natural home care products such as natural detergents and natural surface
cleaner these are purchased by eco-conscious consumers to protect environment and the
consumers who prefer better performance. This market is in nascent stage but more awareness and
use will lead to growth.
Objective of study

This paper tries to analyse and find out the most important elements of packaging that influence the
customer satisfaction. Thus, the paper will try:

 To find out the impact of packaging on the customer satisfaction.

 To check the effect of packaging elements on the buying behavior.
 To measure the relative impact of each packaging element on consumer satisfaction.

Scope of study

 The study has been conducted on Mieux Homecare Solutions Pvt. Ltd.
 It is decided to consider all retail stores and customer using the product.
Review of Literature

Packaging can serve an imperative job in the item utilization experience, yet customer item
organizations and analysts frequently centre around packaging's effect on item advancements,
dispersion and a scope of pre-utilization and cost-based capacities. Promoting and packaging writing
frequently stratify the two teaches in a way that may not precisely mirror the buyer experience. This
showcasing/packaging division disconnects advertisers and configuration/designing leaders and may
have long haul negative effect on shopper brand connections

Packaging research regularly falls under two classifications, each in adroitly separated orders.
Mechanical innovation explores, regularly distributed in packaging explicit diaries will in general
spotlight on how physical package attributes influence 1) dispersion effectiveness 2) shrinkage (i.e.,
item burglary) 3) cost of materials 4) and utilization. Azzi et al. 3 propose a package configuration
inquire about system that doles out shopper experience contemplations a moderately minor job
when contrasted with ergonomics, coordination, security, supportability and correspondence. Thus,
advertising focused packaging research underscores the limited time parts of packaging, normally
concentrating on rack bid and mark structure.

Overview

Packaging is the science, workmanship and innovation of encasing or securing items for dispersion,
stockpiling, deal, and use. Packaging additionally alludes to the way toward planning, assessing, and
delivering packages. Packaging can be portrayed as a planned arrangement of getting ready products
for transport, warehousing, coordination, deal, and end use. Packaging contains, secures, jams,
transports, illuminates, and sells. In numerous nations it is completely incorporated into
government, business, and institutional, mechanical, and individual use.

History of Packaging

Ancient era

The first packages utilized the common materials accessible at the time: bins of reeds, wineskins
(bota sacks), wooden boxes, stoneware vases, earthenware amphorae, wooden barrels, woven
packs, and so forth. Prepared materials were utilized to shape packages as they were created: for
instance, early glass and bronze vessels. The investigation of old packages is a critical part of
prehistoric studies.

The most punctual recorded utilization of paper for

packaging goes back to 1035, when a Persian explorer
visiting markets in Cairo noticed that vegetables, flavors and
equipment were enclosed by paper for the consumers after
they were sold.
Modern era

Tinning

The utilization of tinplate for packaging goes back to the eighteenth century. The assembling of
tinplate was the restraining infrastructure of Bohemia for quite a while; in 1667 Andrew Yarran ton,
an English specialist, and Ambrose Crowley conveyed the technique to England where it was
improved by ironmasters including Philip Foley. By 1697, John Hanbury had a moving plant at
Pontypool for making "Pontypool Plates". The strategy spearheaded there of moving iron plates by
methods for barrels empowered more uniform dark plates to be created than was conceivable with
the previous routine with regards to pounding.

Tinplate boxes initially started to be sold from ports in the Bristol Channel in 1725. The tinplate was
delivered from Newport, Monmouth shire. By 1805, 80,000 boxes were made and 50,000 traded.
Tobacconists in London started packaging snuff in metal-plated canisters from the 1760s onwards.

Canning

With the discovery of the significance of hermetically sealed

compartments for nourishment protection by French creator Nicholas
Appert, the tin canning process was licensed by British vendor Peter
Durand in 1810. In the wake of getting the patent, Durand did not
himself catch up with canning sustenance. He sold his patent in 1812
to two other Englishmen, Bryan Donkin and John Hall, who refined the
procedure and item and set up the world's first business canning plant
on Southward Park Road, London. By 1813, they were delivering the
principal canned merchandise for the Royal Navy.

The dynamic improvement in canning invigorated the 1855 creation of

the can opener. Robert Yeates, a cutlery and careful instrument producer of Trafalgar Place West,
Hackney Road, Middlesex, UK, contrived a paw finished can opener with a hand-worked apparatus
that wrangled its way around the highest point of metal jars. In 1858, another switch type opener of
a progressively mind-boggling shape was licensed in the United States by Ezra Warner of Waterbury,
Connecticut.

Paper-based packaging

Set-up boxes were first used in the sixteenth century and present-day
collapsing containers go back to 1839. The primary layered box was
delivered financially in 1817 in England. Folded (additionally called
creased) paper got a British patent in 1856 and was utilized as a liner for
tall caps. Scottish-conceived Robert Gair imagined the pre-cut
paperboard confine 1890—level pieces fabricated in mass that collapsed
into boxes. Gair's development occurred because of a mishap: as a
Brooklyn printer and paper-sack producer amid the 1870s, he was once

printing a request of seed packs, and the metal ruler, regularly used to
wrinkle sacks, moved in position and cut them. Gair found that by
cutting and wrinkling in one activity he could make pre- assembled
paperboard boxes.
20th century

Packaging advancements in the early 20th century included Bakelite

closures on bottles, straightforward cellophane overwraps and boards
on containers. These developments expanded preparing proficiency
and improved nourishment security. As extra materials, for example,
aluminium and a few sorts of plastic were created, they were fused
into packages to improve execution and usefulness.

[Heroin bottle and carton, early 20th century.]

In 1952, Michigan State University became the first university in the world to offer a degree in
Packaging Engineering.

In-plant reusing has for some time been regular for delivering
packaging materials. Post-buyer reusing of aluminium and paper-
based items has been efficient for a long time: since the 1980s,
post-customer reusing has expanded because of curb side reusing,
purchaser mindfulness, and administrative weight.

[A pill box made from polyethylene in 1936.]

Numerous conspicuous advancements in the packaging business were grown first for military use.
Some military supplies are packaged in a similar business packaging utilized for general industry.
Other military packaging must transport materiel, supplies, sustenance, and so on under extreme
dissemination and capacity conditions. Packaging issues experienced in World War II prompted
Military Standard or "mil spec" guidelines being connected to packaging, which was then assigned
"military particular packaging". As a conspicuous idea in the military, mil spec packaging formally
appeared around 1941, because of activities in Iceland encountering basic misfortunes, at last
credited to terrible packaging. Much of the time, mil spec packaging arrangements, (for example,
boundary materials, field apportions, antistatic sacks, and different transportation boxes) are like
business grade packaging materials, however subject to increasingly stringent execution and quality
necessities.
The purposes of packaging and package labels

Packaging and package labelling have several objectives

Physical protection – The objects enclosed in the package may require protection from, among
other things, mechanical shock, vibration, electrostatic discharge, compression, temperature, etc.

Barrier protection – A barrier to oxygen, water vapor, dust, etc., is regularly required. Penetration is
a basic factor in plan. A few packages contain desiccants or oxygen safeguards to help broaden time
span of usability. Changed airs or controlled airs are additionally kept up in some nourishment
packages. Keeping the substance perfect, crisp, sterile and ok for the length of the planned time
span of usability is an essential capacity. An obstruction is likewise actualized in situations where
isolation of two materials before end use is required, as on account of exceptional paints, pastes,
restorative liquids, and so forth. At the customer end, the packaging boundary is broken or
estimated measures of material are expelled for blending and consequent end use.

Containment or agglomeration – Small objects are typically grouped together in one package for
reasons of storage and selling efficiency. For example, a single box of 1000 pencils require less
physical handling than 1000 single pencils. Liquids, powders, and granular materials need
containment.

Information transmission – Packages and labels convey how to utilize, transport, reuse, or discard
the package or item. With pharmaceuticals, nourishment, therapeutic, and synthetic items, a few
sorts of data are required by government enactment. A few packages and names likewise are
utilized for track and follow purposes. Most things incorporate their sequential and parcel numbers
on the packaging, and on account of sustenance items, prescription, and a few synthetic concoctions
the packaging regularly contains an expiry/best-before date, as a rule in a shorthand structure.
Packages may show their development material with an image.

Marketing – Packaging and labels can be utilized by advertisers to urge potential purchasers to buy
an item. Package visual depiction and physical plan have been critical and continually developing
wonders for a very long while. Promoting interchanges and visual communication are connected to
the outside of the package and regularly to the point of offer showcase. Most packaging is intended
to mirror the brand's message and character.

Security – Packaging can assume a critical job in diminishing the security dangers of shipment.
Packages can be made with improved alter protection from deflect control and they can likewise
have altered obvious highlights demonstrating that altering has occurred. Packages can be designed
to help lessen the dangers of package pilferage or the robbery and resale of items: Some package
developments are more impervious to pilferage than different sorts, and some have steal showing
seals. Fake customer products, unapproved deals (redirection), material substitution and altering
would all be able to be limited or forestalled with such enemy of duplicating innovations. Packages
may incorporate confirmation seals and use security printing to help demonstrate that the package
and substance are not fake. Packages additionally can incorporate enemy of robbery gadgets, for
example, colour packs, RFID labels, or electronic article reconnaissance labels that can be initiated or
identified by gadgets at leave indicates and require particular apparatuses deactivate. Utilizing
packaging along these lines is a method for retail misfortune counteractive action.

Convenience – Packages have features that add convenience in distribution, handling, stacking,
display, sale, opening, reclosing, using, dispensing, reusing, recycling, and ease of disposal

Portion control – Single serving or single dosage packaging has an exact measure of substance to
control use. Mass products, (for example, salt) can be separated into packages that are a
progressively reasonable size for individual family units. It likewise helps the control of stock: selling
fixed one-liter jugs of milk, as opposed to having individuals convey their very own jugs to fill
themselves.

Permanent, tamper evident voiding label with a dual number tab to help keep packaging
secure with the additional benefit of being able to track and trace parcels and packages

Packaging Types

Packaging might be of a few distinct sorts. For instance, a vehicle package or dissemination package
can be the delivery compartment used to ship, store, and handle the item or inward packages. Some
distinguish a buyer package as one which is coordinated toward a shopper or family.

Custom packaging is a transformative utilization of current materials. Thermoforming and vacuum

shaping take into consideration extended abilities for substantial plate, presentations, and claim to
fame needs. Thermoforming is a technique which utilizes vacuum, warmth, and strain to frame the
ideal material into a shape dictated by its form. This sort of
packaging is regularly utilized by the corrective and medicinal
industry.

Packaging might be portrayed in connection to the kind of item

being packaged: medicinal gadget packaging, mass compound
packaging, over-the-counter medication packaging, retail
nourishment packaging, military materiel packaging, and
pharmaceutical packaging, and so on.
It is in some cases helpful to classify packages by layer or capacity: "essential", "auxiliary", and so on.
 Essential packaging is the material that initially wraps the item and holds it. This normally is
the littlest unit of circulation or use and is the package which is in direct contact with the
substance.
 Optional packaging is outside the essential packaging, and might be utilized to avert pilferage
or to bunch essential packages together.
Tertiary or travel packaging is utilized for mass dealing with, stockroom stockpiling and transport
shipping. The most widely recognized structure is a palletized unit load that packs firmly into
holders.

COMPANY PACKAGING

Paperboard boxes

Paperboard is a paper-based material that is lightweight, yet solid. It very well may be effectively
sliced and controlled to make custom shapes and structures. These qualities make it perfect to be
utilized in customized packaging. It is made by diverting sinewy materials that originate from wood
or from reused squander paper into mash, and after that dying it. Paperboard packaging comes in
different evaluations, each reasonable for various packaging necessities.

SBS (or strong faded sulphate) paperboard can be utilized for pressing makeup, medications, milk
and squeeze, beautifying agents, solidified nourishment and that's only the tip of the iceberg. Picking
Kraft, or CUK (covered unbleached Kraft) paperboard packaging are for the individuals who lean
toward the normal and earth agreeable look of reused paper, which can be utilized for comparable
packaging applications. Kraft is regularly observed to be less impervious to dampness, making it less
appropriate for sustenance related items, or solidified products packaging. With the correct mix of
plan alternatives, paperboard packaging can look top of the line, without top of the line estimating.

Corrugated boxes

Corrugated boxes essentially allude to what is regularly known as: Cardboard. Creased boxes are the
ones numerous presumably consider as 'cardboard' as it creates the expansive delivery, shoe and
capacity boxes. What many individuals don't understand is that ridged boxes likewise come in
various kinds relying upon the toughness and quality of the crate. Distinguishing a specific ridged
material, in any case, is simple. How would you decide the material? Through its layered medium
(otherwise called fluting). Distinguishing a layered material is simple. It comprises of 3 layers of
paper, an outside liner, an inside liner and a folded medium (otherwise called fluting). The layered
medium that gives it quality and inflexibility.

The primary crude material that is utilized to develop the layered board is most reused paper, made
on extensive high-exactness apparatus known as corrugators. These kinds of sheets can reuse and
reused over and over as a wellspring of mash fibre. Layered sheets are of various kinds, single
confronted twofold confronted (single divider), twin divider, and triple divider. They can be utilized
to make packaging with various qualities, exhibitions, and quality. The board is cut and collapsed into
various sizes and shapes to wind up layered packaging. Different utilizations of folded board
packaging incorporate retail packaging, pizza conveyance boxes, and little shopper merchandise
packages, etc.
Plastic boxes

Plastic is utilized in a wide scope of items, from spaceships to paper cuts. Various conventional
materials, for example, wood, calfskin, glass, earthenware, etc, have just been supplanted by plastic.

Plastic box packaging has numerous points of interest in which they can be reused, and by and large
they are significantly tougher than paperboard boxes. Hermetically sealed plastic packaging
compartments can safeguard the nature of sustenance and take out any defilement issues. Plastic
packaging additionally does not break effectively and can be put away with nourishment under
extraordinary conditions.

Another motivation behind why plastic is a well-known decision for pressing material is a result of its
capacity to grandstand the item at any point without fundamentally opening the packaging. It is
likewise adaptable, lightweight and can be connected with movies or covering to upgrade packaging
appearance.

In spite of prevalent thinking, plastic is in reality recyclable, as in it takes less vitality to deliver new
plastic, contrasted with glass, and different materials. The best part is that it is very financially savvy!

Rigid boxes

I'm certain you've generally pondered the sort of box they used to package iPhones or those
extravagance retail items, for example, Rolex, Tiffany and Co and Marc Jacobs. You have a feeling
that it's a sort of cardboard yet at the same time didn't know in light of its tough and premium
appearance. This kind of cardboard material is known as an unbending box.

An unbending box is made out of much consolidated paperboard that is multiple times thicker than
the paperboard utilized in the development of a standard collapsing container. The most
straightforward genuine case of inflexible boxes is the cases that hold Apple's iPhones and iPad,
which are 2-piece setup unbending boxes.

Contrasted with paperboard and folded boxes, inflexible boxes are certainly among the costliest box
styles. The unbending boxes for the most part don't require bites the dust that are costly or
monstrous apparatus and are frequently hand-made. Their non-collapsible nature additionally gives
them a higher volume amid transportation, which effectively causes higher delivery expenses.

These cases are generally utilized in marketing beauty care products, adornments, innovation, and
top of the line extravagance couture. It is anything but difficult to fuse highlights, for example,
stages, windows, covers, pivots, compartments, arches, and emblazoning in an unbending box.

Chipboard packaging

Chipboard packaging is utilized in businesses, for example, electronic, therapeutic, sustenance,

corrective, and drink. Chipboard essentially is a kind of paperboard that is made out of recovered
paper stock. It very well may be effectively cut, collapsed, and framed. It is a savvy pressing choice
for your items.

It comes in different densities and quality is dictated by how high the thickness of the material is. On
the off chance that you need pictures to be straightforwardly imprinted onto the chipboard, you can
treat the chipboard with blanch sulphate, and with CCNB (Clay Coated News Back) which makes the
material much progressively tough.
You can't utilize chipboard packaging if your business manages substantial things, since the
chipboard sheet is a lightweight material, made for some basic need things, for example, oat,
wafers, tissue boxes, etc. Additionally, if the capacity condition is substantial with dampness,
chipboard can without much of a stretch debilitate, and result in staining and development.

Poly bags

A poly bag, also known as a pouch or a plastic bag, is produced out of adaptable, slender, plastic film
texture. It is one of the regular kinds of packaging and can convey a wide scope of items including
sustenance things, blooms, squander, synthetic compounds, magazines, etc.

Poly packs are sturdy yet lightweight, reusable and adaptable. Since poly packs are fundamentally
easy to make, it very well may be completely redone in configuration, style and sizes yet at the same
time remain financially savvy. Plastic reusing is likewise conceivable with poly packs, contingent
upon the development. A large portion of the poly sacks are made with security highlights, tape
connections, hanging gaps, and conveying handles to ensure the items are all around verified and
outwardly speaking to the consumer.

Foil sealed bags

Foil sealed bags can be seen ordinarily in most espresso and tea packaging. Why? It keeps the items
thick to keep up the flavour, shields it from microbes coming in and helps increment timeframe of
realistic usability. Aside from sustenance, foil fixed sacks are likewise used to package bedding and
garments items. The procedure includes expelling the oxygen from the sack to keep the texture tight
and secure so as to keep the development of organisms and other microorganisms. Nuts, grains,
smoked fish, cheddar and restored meats are additionally packaged with foil fixed sacks to keep
from deterioration.
CONSUMER BEHAVIOUR: A CONCEPTUAL DISCUSSION

The buyer’s satisfaction after the purchases

relies on the offer’s performance in relation to
the buyer’s expectations. As indicated by Philip
Kotler, “satisfaction is a person’s sentiment of
pressure or disappointment resulting from
product’s perceived performance (outcome) in
relation to his or her expectations. Customer
satisfaction is the dimension of a person’s felt
state resulting
from comparing a product’s perceived
performance (outcome) in relation to the
person’s expectations”. This fulfilment level is a component of contrast between apparent
execution and desires. On the off chance that the item's execution, surpass desire the client
exceptionally satisfied or enchanted. On the off chance that the execution coordinates the
desires the client is fulfilled. In the event that the items execution falls shorts of desires the
client is disappointed.
Numerous organizations are going for high fulfilment since clients who are simply satisfied still think
that it’s simple to switch when a superior offer tag along. High satisfaction or enjoyment makes an
enthusiastic proclivity with brand.

Assortments of variables that influence consumer satisfaction incorporates item quality, item
accessibility and after deals bolster, for example, guarantees and administrations. Consumer
satisfaction is viewed as a proof of conveying a quality item or administration. It is trusted that
consumer satisfaction brings deals development, and piece of the overall industry. An organization
can generally expand consumer loyalty by bringing down its cost or expanding its administrations yet
this may result in lower benefits. Accordingly, the motivation behind promoting is to create client
esteem benefit.

India is on the limit of another thousand years. India decided for worldwide economy, presenting her
to unavoidable trends in the commercial centre, which has extended unfathomably and turned out
to be savagely focused. In the changed condition, chiefs see the advertising idea as the way to
progress. Advertising by and by needs to oversee items, estimating, advancement and appropriation.

A fruitful item can be created by detonating these chances. While conveying the estimation of the
purchaser we utilize promoting support. This help depends on the learning of shoppers and
dispersion. Showcasing bolster both at the presentation of items and developing is considered

Promoting, as proposed by the American Marketing Association may be "an authoritative capacity
and a lot of procedures for making, conveying and conveying an incentive to clients and for
overseeing client connections in manners that advantage the association and its partners".

The two-central points of promoting are the enrollment of new customers (securing) and the
maintenance and extension of associations with existing clients (base administration). Promoting
strategies are educated by numerous individuals of the social, especially brain research, human
science, and financial aspects. Humanities are additionally a little, however developing, and impact.
Statistical surveying supports these exercises. Through publicizing, it is likewise identified with a
significant number of the imaginative expressions.
For a showcasing plan to be effective, the blend of the four "Ps" for example item, value, place,
advancement must mirror the needs and wants of the shoppers in the objective market. Attempting
to persuade a market section to purchase something they don't need is very costly and rare fruitful.
Advertisers rely upon showcasing research, both formal and casual, to figure out what purchasers
need and what they are eager to pay for. Advertisers trust that this procedure will give them a
feasible upper hand. Advertising the executives is the common-sense utilization of this procedure.
The offer is likewise a vital expansion to the 4P's hypothesis.

Method to measure customer satisfaction

Companies use the following methods to measure customer satisfaction.

Complaints and suggestion system Customer satisfaction surveys

Responsive organizations acquire an immediate proportion of consumer loyalty by occasional

reviews. They send polls to arbitrary example of their clients to discover how they feel about
different parts of the organization's execution and furthermore request sees on their rival's
execution. It is valuable to gauge the client's readiness to prescribe the organization and brand to
different people.

Lost Customer Analysis

Companies should contact clients who have quit purchasing or who have changed to another
provider to realize why this occurred.

Consumer Behaviour Vs Consumption Behaviour

Consumer behaviour refers to the way in which an individual achieves choice identified with the
determination, buys and utilization of products and ventures. Walters and Paul say that, buyer
conduct is the procedure whereby the people choose what, when, how and from whom to buy
products and administrations.

Consumer behaviour relates to an individual person (Micro behaviour) whereas consumption

behaviour relates with and to the mass or total of people (Macro conduct) shoppers conduct as an
examination centre around the choice procedure of the individual customer or devouring unit, for
example, the family.

In contrast the consumption behaviour as an examination is to do with the clarification of the

conduct of the total of buyers or the expending unit. Customer is a rotate, around which the whole
arrangement of promoting spins. The investigation of purchaser conduct is a standout amongst the
most imperative keys to fruitful showcasing.
Operational Definition

There are two key players associated with any buy/purchasing or buying in procedure. They are
individuals and the aggressive items. Inside the extent of our work, they can be named watchers at
home and contending TV channels like Manorama, Asianet and Kairali. The above figure lists out the
main factors that influence the viewers to subscribe (purchase decision) to a particular TV channel.
They are socio-cultural, economic/ business interests and family backgrounds etc. Let it be news,
food or fashion, people from different regions have diverse idea about this. Even people from the
same region may have different tastes based on their economic status and family traditions. Apart
from these influences that every buyer has, there are certain other elements that decide the final
purchase decision. They are 'genuine need' for the product, 'appropriate inspiration' to buy, 'frame
of mind, learning style and recognition' of the person. In short, the focal procedure of buying in to a
news channel by an individual is chosen by different outer impact factors appeared in addition to
inherent individual characteristics of the person.

What is Customer Satisfaction?

Customer satisfaction or dissatisfaction is the inclination inferred by the shopper when he contrasts
the item's genuine execution and the execution that he expects out of it. Clients make their desires
from the administration quality, administration conveyance, correspondences, past encounters and
references. These all are to be judged accurately by the administration so their observations
coordinate with client desires. On the off chance that any of these variables are wrongly translated,
at that point the normal dimension of consumer loyalty can't be come to.

Customer satisfaction is a combination of six terms:

1. Customer Grievances
2. Customer Focus
3. Customer Property
4. Customer Feedback
5. Timely Supply
6. Special Requirement of Customer

RELATIONSHIP BETWEEN PRODUCT PACKAGING AND CUSTOMER SATISFACTION

There are numerous ways to bolster the customer experience, from exceptional customer service
and loyalty schemes to product packaging.
 Customer satisfaction is one of the main drivers for loyalty, and this satisfaction, in turn, is
driven by perceived value, perceived quality and customer expectations. It is also a well-
established fact that packaging is one of the main components that help with establishing
product value. The bottom-line here is that how you package and position your product has a
great bearing on how loyal customers are to your product.
 According to Mieux Homecare Products Pvt. Ltd., seemingly minor things like legible
communication of key messages, clean templates and good illustrations can go a long way in
priming the consumer into buying your product and improve loyalty.
 Besides the branding and communications delivered on them, it is also important for these
packages to align with the purpose and beliefs of the consumer.
  Besides the manufacturer's product package, another important factor that contributes to
loyalty is delivery packaging.
 In essence, if the customer is already loyal to a brand of perfume, they could choose to
constantly buy it from one website which serves the product in a specific package as
compared to buying it from a competitor. The reason, the study found, was that nearly 90% of
consumers tend to reuse the delivery package and is probably an incentivize to buy from
specific platforms.
 Customer Satisfaction is a phenomenon that is derived from a multitude of factors. But it has
been proved beyond doubt that the package that your product comes in plays a significant role
in making customers more satisfaction to your brand. And this is a component that business
owners need to throw a lot more focus on.

The most commonly overlooked area of fulfilment is the packaging operation. Many companies
have reported significant difficulties associated with packaging.
1. Customer’s perception

Companies often overlook the impact of poorly designed and messy packaging on the customer’s
first impression of the quality of their products.

A package that protects the contents from shifting and breakage and contains packaging material
that is easy to dispose of is an important marketing advantage. Equally important, the packaging
material must be easy to reuse to facilitate returns.
2. Productivity and labor savings

Perhaps the most important and cost-efficient change a distribution centre can implement is to
significantly improve the speed of material flow once the goods have reached the packaging area.
The solution depends upon the volume of goods, which dictates the need for de-centralized packing
stations or a totally integrated packaging line.

The volume requirements of a packaging operation must accommodate “peak periods,” much like
front-end order entry. It is critical to on-time delivery commitments that the packaging area does not
become a bottleneck.
3. Key to product protection, lower costs

Recent cost increases by the major package carriers have made it imperative to use the lightest
material that can protect a product in the smallest possible box, or a mailer bag.

For off-line packaging, typical product brands include Bubble Wrap cushioning, Rapid Fill inflatables
and Korrvu suspension packs as they present a neat, positive image to the customer.

If a better way to package, protect and ship items can reduce labour, space and packaging
inventories, and make consumers happier when they open their ordered products.
RESEARCH METHODOLOGY

The research design and methodology are presented as follows:

Research methodology is a way to systematically solve the research problems. It guides the
researcher to do the research scientifically. It contains of different steps that are generally adopted
by a researcher to study his research problem along with the logic behind them. Data become
information only when a proper methodology is adopted. The research methodology includes the
logic behind the methods we use in the content of our research study.

RESEARCH DESIGN:

A research design is the arrangement of condition for collection and analysis of data in a manner
which may result in an economy in procedure. It stands for advance planning for collection of the
relevant data and the techniques to be used in analysis, keeping in view the objective of the
research availability of time.

There are three types of research designs. They are,

1. Exploratory research design.
2. Conclusive research design.
 Descriptive research design.
 Causal research design.
3. Performance monitoring research.

The Research design used in this study was descriptive research design. It includes surveys and fact-
finding enquiries of different kinds. The main characteristic of this method is that the researcher has
no control over the variables; he can report only what has happened or what is happening.

Sampling Design and Technique

The technique of Random Sampling will be used in the analysis of the data. The sample covered the
people from all backgrounds.

Sampling Techniques:

The simple random sampling technique was employed in the selection of the sample.

Sample Size: 100

Tools for Data Collection

Study Conducted

The primary data was gathered through personal interaction. The information was gathered from
the structured questionnaire.
Sources of Data
 Primary data
 Secondary information

Primary Data

The information gathered out of the blue through perception and meeting strategy. The data is
gathered by watching the working of different divisions and furthermore by interviewing the
directors of the considerable number of offices. It is additionally gotten by the assistance of staff
individuals.

Secondary Data:

Secondary data has been collected from the Company Website, Internet etc.

Statistical Tools:

The data are analysed through statistical methods. Simplex percentage analysis is used for analyzing
are used for analysing the data collected.

Simplex percentage analysis:

Percentage analysis is the method to represent raw streams of data as a percentage (a part in100 ‐
percent) for better understanding of collected data.

Graphs:
Graphical representations are used to show the results in simple form. The graphs are prepared on
the basis of data that is received from the percentage analysis.
Limitation of Study
Each and every study will have its own limitations. Some among such limitations of this
study are:
 Difficult find suitable information in short time.
 Difficulty in the formulation of question for questionnaire.
 Some respondents may not answer all questions in the questionnaire with accuracy.
 Difficulties to distribute the questionnaire to respondents to collect information.
 The findings of the study are solely based on the information provided by the
respondents.
 The survey is limited to Delhi NCR only.
CHAPTER- 2

Profile of the Organization

 COMPANY PROFILE

Mieux Homecare Solutions Private Limited is a Private incorporated on 04 December 2012. It is

classified as Non-govt Company and is registered at Registrar of Companies, Delhi. Its authorized
share capital is Rs. 100,000 and its paid-up capital is Rs. 100,000. It is involved in Manufacture of
other chemical products

Mieux Homecare Solutions Private Limited's Annual General Meeting (AGM) was last held on 30
September 2019 and as per records from Ministry of Corporate Affairs (MCA), its balance sheet was
last filed on 31 March 2019.

Directors of Mieux Homecare Solutions Private Limited are Tarun Goel and Subhash Goel Kumar.

Mieux Homecare Solutions Private Limited's Corporate Identification Number is (CIN)

U24232DL2012PTC245657 and its registration number is 245657.Its Email address is
TARUNGOEL0958@GMAIL.COM and its registered address is F-24/85, SECTOR- 3 ROHINI DELHI DL
110085 IN,

MIEUX HOMECARE SOLUTIONS PRIVATE LIMITED is located in Delhi, India and is part of the
Pharmaceutical Manufacturing Industry. MIEUX HOMECARE SOLUTIONS PRIVATE LIMITED has 23
employees across all of its locations. There are companies in the MIEUX HOMECARE SOLUTIONS
PRIVATE LIMITED corporate family.

Dun & Bradstreet provides data on over 120 million companies like MIEUX HOMECARE SOLUTIONS
PRIVATE LIMITED around the world, including contacts, financials, and competitor information. To
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 COMPANY DETAILS

CIN U24232DL2012PTC245657

Company Name MIEUX HOMECARE SOLUTIONS PRIVATE LIMITED

Company Status Active

RoC RoC-Delhi

Registration Number 245657

Company Category Company limited by Shares

Company Sub Category Non-govt company

Class of Company Private

Date of Incorporation 04 December 2012

Age of Company 7 years, 9 month, 24 days

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