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GMB Optimization &

Hyperboost Social
Media Strategy to
generate more
mortgage leads before
the end of 2022

December
A Strategy Plan proposed to Ashok Mamkottil by Frenel T. 2022
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We’ve taken the first step in establishing our online presence by

creating plans for creating/building social media accounts, and
getting listed on google my business to get as much organic traffic as
possible

We are taking on a big challenge to optimize and hyperboost our

Social Media and GMB Listings and in the end of year 2022 to fully
maximize the capabilities of our GMB listings to get as much traffic
from mortgage clients to transact with us.

We have plans to build and grow our social media following, and we
are now preparing to fully optimize our local SEO, particularly GMB
Listings to get the most relevant traffic we can get from local search
results within our Service Business Areas.

So far, we have been only relying on the existing stream of traffic from
referrals or partner lead generators but we know this system needs to
be optimized to grow our business, but now we are in the need for
additional mortgage client leads that is why we are faced with low
volume of relevant traffic coming from our current sources. We
possibly tried running some Google and Facebook ad campaigns to
get quick results but realized that improving Social Media prescense
and local GMB listings is crucial to get high-quality leads.
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As we optimize the current Social Media and GMB Listings and

Hyperboost it to get more relevant traffic, the volume of our
leads and inbound calls will improve as well.

Now that we want to utilize and optimize our Social Media and
GMB Listings to get more high quality mortgage leads,
implementing various methods which can give our GMB and
Social Media listings a boost and improvements will be to our
advantage.
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Can our current Lead Generation System support our need

for additional mortgage leads before the End Of Year ?

Website and Social Social Media

Impressions / Views
We need to plan how many listings can
we get we much possible and how many
impressions we can get from those.
Our goal is to increase the
impression/views of our GMB Listings at
200 impressions/views per month per
listing to start with.
Engagements and
Media Visits
Phone Calls
We need to analyze the number of
We need to analyze our phone call
actual and unique visits we get from
system and create an automated plan
our online channels such as
on generating more phone calls from
websites, landing pages, etc.
our google my business listings.
Our goal is to increase the website
visits to 15-20 unique visits/mo for
the first month
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Step 1

Setup & Optimization of our

Google My Business Profiles
- Infos
- Content
- GMB and SMM

Step 5 Step 2

Optimizing Website and Hyperboost GMB Listings

Social Media Experiences - Posts & Reviews
- GMB Websites - Q&A, Photos, Vids
Optimization - Messages
- Our Website SEO - Bookings/Appts

Step 4 Step 3

Getting Listed at Top Review Requesting Special GMB

Sites and Social Media Features and Social Media
- Citation Sites - Online Services
- Data Aggregators - CRM Integration
- Online Directories - GMB Messaging
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Step 1
GMB and
Social Media
Profile
Optimization

How many locations can we get listed to?
At 100% optimization is complete, our target
for the first month is at least 200
searches/listing/mo.
Parts of GMB Listings that needs to be completed:
- Service Business Areas (Up to 20 locations)
- Appointments, Services, Bookings
- Business Attributes, Amenities, etc.
Intro Opportunity Game Plan Sneak peek Investment My Portfolio

Step 2
Hyperboost
GMB and
Social Media
Listings

Currently all GMB Listing posts is responsible
for 80% of user views per month.
Improving the volume and quality of our posts
on GMB would make an impact on our search
volumes and credibility of the company
GMB and Social Media Hyperboost Checklist:
- Optimized posts (no links, email,phone)
- Responses to all GMB reviews
- Photos & Videos, Q&A, Messaging, Booking
- Services Online
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Step 3
Special GMB
and Social
Media
Management
Features

GMB Online Services + Appointment Bookings GMB <> CRM Integration for the ff:

This is a special feature from Google for
services that can be delivered online or
serviced online. It is NOT 100% guaranteed that
we will get the feature but chances are high if
we use one of Google’s partner booking sites.
- Automating review requests from clients
- Scheduled business posts
- Submit a review email reminders & notification
- GMB Messaging and Calls Integrated to CRM
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Step 4
Getting Listed
at Top Review
Sites and
Social Media
Platforms

Claiming our Business Listings from Top Making sure we are listed on Top Data Aggregators that
Review Sites and Social Media Platforms feeds data for:

- Get ratings & reviews

- Local Directories, Mapping Companies, GPS
- Make sure all contact details and
locations are up-to-date - Mobile App Companies, Satellite Companies
- Linking back to our website - Local Search Engines, etc.
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Step 5
Optimizing
Website and
Social Media
Experiences

Google Page Experience Checklist Website Homepage optimization checklist:

- Mobile-Friendly Site - Improved Navigation Menu, Hyperlinks, Contact Info

- Pagespeed
- Small file size image/video contents
- No missing content/broken URL
- Google Search Console Integration
- Using Schemas in Mapping Website content for SEO
- Using Title Tags & Meta Descriptions per page
- Building website authority through guest posting
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TIMELINE
Month 2 Month 4
Hyperboost Getting Listed at
Campaign for 1 Top Review Sites
GMB Listings and and Data
Social Media Aggregators and
Accounts Social Media
Accounts

Month 1 Month 3 Month 5

Optimizing website
Optimization of 1 Setup of Special
experiences and landing
GMB Profile and GMB Features and
pages for Google SEO and
Social Media Social Media
Social Media Accounts
Accounts Accounts
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MATRIX
RESPONSIBILITY
Game Plan What we will need
Graphic Content Materials for GMB Posts,
Step 1
Photos, Videos, etc.
List of login credentials for GMB and SEO
Step 2 Social Media accounts and tools
available like SEMrush, etc.
Main email account for setting up
Step 3 integrations between marketing tools,
CRM, communicating with support teams
Materials from Step 1 will be reused for
Step 4 listing our business on top review sites
and social media
Main website access, GA4 Analytics,
Integration Accounts API, Google Search
Step 5
Console, SEO Tools for website and
social media
Intro Opportunity Game Plan Sneak peek Investment My Portfolio

CAD$ 350/mo CAD$ 500/mo CAD$ 850/mo

● GMB Optimization
● GMB Hyperboost
● GMB Optimization ● Local SEO & Website
SEO
● GMB Hyperboost
● Google Ads Campaigns
● Local SEO &
● Website/Landing Pages
Website SEO ● Social Media
Management
● GMB Optimization
● GMB Hyperboost
● Local SEO & Website SEO
● Google Ads Management
● LinkedIn Ads Management
● Youtube Ads Management
● Social Media Management

GMB + Social
GMB GMB + Social Media +
Media
Optimization Ads Optimization
Optimization
Package A Package C
Package B
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FRNL VA SERVICES
NETWORK & DATA
SOLUTIONS

FRNL VA SERVICES
How do you want us to start?
freneltitular.va@gmail.com

+63 927 951 0810

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