POPULAR CULTURE PROJECT ANALYSIS REPORT

PEER REVIEW DRAFT DUE M 4.17

PEER REVIEW FEEDBACK DUE TH 4.20

UWC APPOINTMENT #4 TH 4.20

FINAL DELIVERABLE DUE M 4.24

ASSIGNMENT DESCRIPTION
For the third part of the Popular Culture Project, you'll
analyze the 1-3 forms of textual media (television episodes,
films, literature of all sorts, video games, etc.) you identified
in your Project Proposal. You'll write an analysis of how the
topic appears in popular culture. This means you’ll have to
watch, read, watch, listen to, etc., your chosen text(s), so
make sure you plan the time to do this. If analyzing 1 text,
your analysis should be very deep. For example, if your
topic is the depiction of the medical field, you could
choose to focus on a single TV show and analyze 3
episodes, or you might analyze several episodes from
different shows to demonstrate a widespread
misunderstanding.

You'll also need to analyze how your topic is presented on

social media and analyze 2 social media posts. What social
media platform is most popular for people discussing your
topic? You'll need to explain why one platform is favored
and identify the "best practices" used on the platform for
tagging, sharing, etc.

You began much of this work in your Project Proposal. This

analysis will help you create your social media campaign as
you familiarize yourself with various texts and social media
platforms.

ENG 381
TECHNICAL COMMUNICATION
DR. BEARDSLEY
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RUBRIC
DOCUMENT DESIGN [10 POINTS]
1 PDF document that contains a cover page, table of contents, descriptive section headings and
sub-headings, page numbers, and a formal citations page (use APA, IEEE, or MLA)
Include citations for:
The text(s) you're analyzing
The 2 social media posts you're analyzing
1 relevant, credible sources (credible meaning reputable by most other experts in the
subject area) used to demonstrate what experts think
1 source(s) you used to gauge the general reception of your texts (e.g. Rotten Tomatoes
or an online review)
An article on "best practices" for your chosen social media platform(s)
Document is browsable (follows design principles and scannability elements we've been working
on all semester)
Document is visually appealing
Document is uniform

You must reference and cite a minimum of 6 sources throughout this deliverable. Follow the in-text
citation guidelines for your chosen citation style.

INTRODUCTION [10 POINTS]

~500 words
Explains what the topic is
Cites at least 2 credible sources (credible meaning reputable by most other experts in the subject
area) in your explanation of the topic
Introduces your chosen text(s) and how the topic is represented in it broadly
You can use a plot summary as needed, but the focus in the introduction needs to be the
topic rather than the plot

TEXT(S) ANALYSIS [30 POINTS]

750+ words
Provides 2 specific examples from your chosen text(s) that shows how the text presents the topic
Each example
Includes at least 1 specific quote, scene, episode, character, etc., and explains whether this
example accurately represents the topic or not and why
Includes at least 1 image per example that is referenced in the text, includes a figure number,
and has a descriptive caption
Cites 1 or more relevant, credible sources (credible meaning reputable by most other experts in
the subject area) to strengthen the claims you make about the text(s) (remember PEA)
Analysis considers the text's rhetorical effects on users

Each example must cite a credible source; you can use the same source for both examples or multiple
sources.

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SOCIAL MEDIA ANALYSIS [30 POINTS]
750+ words
Provides 2 specific examples from social media that shows how the topic is discussed on the
platform
Each example
Includes at least one specific quote and explains whether the topic is accurately represented
or not
Includes at least 1 image per example that is referenced in the text, includes a figure number,
and has a descriptive caption
Cites 1 or more relevant, credible sources (credible meaning reputable by most other experts in
the subject area) to strengthen the claims you make about the social media posts (remember PEA)
Analysis considers social media's rhetorical effects on users
Identifies the "best practices" used for posting to the social media platform(s)
Cites an article on the best practices for your chosen platform(s)

Each example must cite a credible source; you can use the same source for both examples or multiple
sources.

CONCLUSION [10 POINTS]

~250 words
Describes whether the topic is represented accurately or inaccurately and what effect this might
have on the general audience of the text and social media platform(s)
Explains what social media platform you're using in the next assignment based on your social
media analysis

WRITING QUALITY [10 POINTS]

Maintains a writerly tone that is informative and persuasive
Citations and citations page follows guidelines for one citation style (APA, IEEE, or MLA)
Free from grammar and spelling mistakes

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