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    The Report Published

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    Nandika
    India is the fourth largest consumer of instant noodles globally, with 5 billion servings consumed per year, as a report from the World Instant Noodles Association showed. Instant noodles have become integral to urban kitchens due to their convenience, saving time to cook and appealing to both adults and children. While Maggi noodles saw a 14% sales drop in 2015-2016 due to an MSG controversy, the overall instant noodles market in India has grown more than 20% annually over the last five years, creating opportunities for other brands like CG Foods and ITC Sunfeast Yippee to gain market share in this category.

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    The Report Published

    Uploaded by

    Nandika
    7 views1 page
    India is the fourth largest consumer of instant noodles globally, with 5 billion servings consumed per year, as a report from the World Instant Noodles Association showed. Instant noodles have become integral to urban kitchens due to their convenience, saving time to cook and appealing to both adults and children. While Maggi noodles saw a 14% sales drop in 2015-2016 due to an MSG controversy, the overall instant noodles market in India has grown more than 20% annually over the last five years, creating opportunities for other brands like CG Foods and ITC Sunfeast Yippee to gain market share in this category.

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    India is the fourth largest consumer of instant noodles globally, with 5 billion servings consumed per year, as a report from the World Instant Noodles Association showed. Instant noodles have become integral to urban kitchens due to their convenience, saving time to cook and appealing to both adults and children. While Maggi noodles saw a 14% sales drop in 2015-2016 due to an MSG controversy, the overall instant noodles market in India has grown more than 20% annually over the last five years, creating opportunities for other brands like CG Foods and ITC Sunfeast Yippee to gain market share in this category.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    7 views1 page

    The Report Published

    Uploaded by

    Nandika
    India is the fourth largest consumer of instant noodles globally, with 5 billion servings consumed per year, as a report from the World Instant Noodles Association showed. Instant noodles have become integral to urban kitchens due to their convenience, saving time to cook and appealing to both adults and children. While Maggi noodles saw a 14% sales drop in 2015-2016 due to an MSG controversy, the overall instant noodles market in India has grown more than 20% annually over the last five years, creating opportunities for other brands like CG Foods and ITC Sunfeast Yippee to gain market share in this category.

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    of 1

    The report published 

    by World Instant Noodles Association showed India to be fourth inglobal consumpon of instant
    noodles with 5.5 billion servings per year.Instant noodles have become indispensable in the urban kitchen.This is because
    instant noodles are easy to cook which save me besides being easy on thepalate and also, they are loved by

    the children.Since the last ve years the total market for instant noodles is growing more than 20% CAGR.But due to controversy

    of MSG in Maggi noodles the sales was reduced by almost 14% in theyear 2015-16. This became a signicant opportunity for
    other competors like CG Foods andITC Sunfeast Yippee to grab a larger share of this category.From packaging point of view
    instant noodles is divided into two segments- packet/pouchnoodles and cup/bowl noodles.From packaging side, exible plasc is
    mostly preferred by customer.Retail suppliers are

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