ERNESTO MORENO SAMANIEGO Cell:+52 222 5412918

emorenos64@icloud.com
www.linkedin.com/in/ernestomorenosamaniego
June 30th 1964, born in Puebla, Mexico
Nationality: Mexican
Fernández Leal 79, La Concepción, Coyoacan MX City, 04020
Profile
Senior executive with 35 years experience in automotive, electronics, retail, chemical and consulting
fields Sales, Operations, Supply chain, Consulting knowledge leading teams in Mexico , USA,
Switzerland & Germany, relationship with German & Japanese OEM!s (Audi, VW, BMW, Nissan & Toyota)
and their Tier1!s & 2's. Major in Industrial Engineering, MBA, Post graduate studies in Finance &
Marketing, APICS CPIM.
Experience
Managing Director, COO, Preventive Transportation, Mexico city
Nov.’20 to date
Leading the company to become the trendsetter in road safety prevention providing training to around
18,000 truck drivers/year. Up to 14,000 trucks are covered with road safety prevention. Consulting and
training turnover worth over USD2 M. 460 road safety webinars in 2021, 40% increase in training of
17,700 truck drivers in 2021, 20% risk cost reduction with preventive training, LMS reinforcement with
over 20 training programs.

Business Director México, ASG Consult GmbH, Puebla MEX,

2018 – 2020
Led and managed a multi-disciplinary team for market development & survey offering consultancy
services in supply chain and logistics. Ensured development of current accounts & was awarded with new
projects at Tier 1!s and German premium OEMs valued 400,000€.

OEM National Sales Manager, Federal-Mogul Corp., Puebla, MEX

2015-2018
Responsible for wiring harness and cooling hoses Tiers using FM textile products
worth USD10MM in Mexico and Central America. Awarded with several programs in
FCA, VW, Audi, GM for wiring harnesses & hose, tube & cable Tier 2!s&3!s. Winner
of the battery sleeve protection for various Nissan MX platforms implemented since
2018 creating additional sales of USD1M/yr.

Director Training Center, Audi de Mexico, San Jose Chiapa, Puebla

2013-2015
Start-up tasks of the Training center focusing in Audi standards. Hiring of trainers
and managing team, adapting programs to Mexican culture, negotiation of
equipment purchasing for 20M €. Supervision of construction of the Training center
according to Audi standards. Set-up of a small scale car manufacturing model within the Training center.

Supply chain and Compliance Manager, Best Buy Enterprises; Mexico city
2011-2012
Store fill-rate improvement from 85% to 96% after getting full responsibility of the demand planning tasks.
Home delivery time reduction from 10 to 3 working days. Savings at 3PL achieved in after first semester
of joining the company of USD100 K as head of the Distribution center. Optimization of returnables
management. Supply chain leader of the team to set-up the mindset of the e-commerce guidelines to be
implemented in 2013.
ERNESTO MORENO SAMANIEGO Cell:+52 222 5412918
emorenos64@icloud.com
www.linkedin.com/in/ernestomorenosamaniego

Supply chain Manager, Kiekert de México; Puebla, MEX

2008-2010
Delivery performance to Ford increased from 40% to 90% in Service parts.
Reorganization of CSR!s for the OEM!s VW, Ford, GM & FCA. TPM implemented at
Ford CD3xx line to reduce down-time from 5% to 2.5%. Reduction of warehousing
surface by 50% and increasing storage capacity (bin places) up to 30%. Returnables management
optimization at customer’s point of use.

Supply chain Manager, Siemens; Monterrey MEX

2005-2008
Project leader supporting the Sales team to transfer 10 production lines (160 k sq.ft.)from
Columbus OH to Monterrey, project value USD100M. Achievement of transfer in record time, ramping up
after 2 months. Leader of the BASC certification of the new facility.

PLASTIC OMNIUM Auto Exteriores, Program Manager; Puebla MEX

2004-2005
Leader of the sales team to get award of rear bumper supply for Bora/Golf Variant
for MY2006. Nissan Platina/Clio service parts contract extension negotiation valued USD 6M/yr.
Price negotiation for series and service parts added USD 1M per year
to the turnover in FY2005.

Supply Chain Manager, Siemens Automotive; Puebla, MX

1999-2004
Supplier localization in the NAFTA area reducing 3% in costs, worth
500K USD. Inventory reduction from USD10M down to USD5M per month after first
6 months, saving about USD24M /yr. Returnables optimization from and to VW.

Sales and Marketing Manager Pigments Division, Bayer de México; Mexico city
1997-1999
Facility usage increase from 45% to 85% during the first 8 months due to new sales
strategy to introduce new products, new presentations of the pigments and
development of new markets. Strategy design leader to achieve yearly sales of
USD20M in 8 months, USD8M more than planned. KAM for automotive customers
(Suppliers to OEM!s GM, Chrysler, Ford, Nissan & VWM): PPG Industries, Dupont,
Herbert, BASF Coatings & Akzo Nobel.

Sales Manager Pigments, Ciba Specialty Chemicals; Mexico city

1993-1997
Sales increase with Tier 1s in automotive paints with the customers Dupont-
Herberts, BASF, PPG & Dupont by USD 2.2 M. 100% supply achievement of the
security inks at SICPA (inks for bills printing at Banco de Mexico), USD1.2M USD
additional to the budget. Field implementation of customer service value-added tool
of color-match software with a portable spectrophotometer to gain accounts faster.
CIBA was the first company with this marketing approach, gaining USD 2.2M
additional to budget after 4 years of its introduction.

Sales coordinator, Química Hoechst; Mexico city

1987-1993
Sales increase with consignment stock service to Key account Aurex (floppy disks
products (5 -1/4”) & audiotape films) by USD 350K/yr in 1988. Conquest of new
account (Gillette) for the Duracell batteries blister pack (+USD 400K/yr.) in 1987
ERNESTO MORENO SAMANIEGO Cell:+52 222 5412918
emorenos64@icloud.com
www.linkedin.com/in/ernestomorenosamaniego

Education
CPIM 2010 APICS
MBA 1999 ITAM
Marketing Diploma 1996 ITAM
Finance Diploma 1989 ITAM
Bachelor in Industrial Engineering 1982-1987 University of the Americas(UDLAP)

Skills
Sales & Operations plus Supply chain knowledge; Target oriented, hands-on, self-motivated,
Multi-lingual (English (TOEIC 910 pt.), German (C2), French
(B1)).Knowledge and management of supplier portals like Ford, FCA, Daimler,
Jaguar and VW. PPAP elaboration as Program manager for OEM!s.Salesforce, Office 365, Microsoft
Project, Microsoft teams, Mac OS Catalina, SAP R3- MM,SD, WM, PP-,Risk
management and assessment in Distribution Center and branches. Target focused
and oriented, committed, demanding, proactive. Sales developer and prospector.