GROUP PROJECT

Group presentation: 20 minutes

Members: 6-8 students/ group
Slide printed out
Both desk & field research

CLO1.1.1-
CLO1.1.4
CLO1.2.1- Group
Group Chapter 1
14, 15 CLO1.2.5 presentation and 20%
project to 10 CLO1.3.1- slide print out
CLO1.3.3
CLO5.5.2

PLO211 CLO1.1. Define the concept of service and understand the II

1 increasing importance of services and service sectors
in the economy.
CLO1.1. Categorize different types of service II
2
CLO1.1. Interpret and explain the differences of service in II
3 comparison with physical goods.
CLO1.1. Explain how the typical characteristics of services II
4 lead to differences in doing marketing for services.
PLO212 CLO1.2. Understand and apply the principles of service system II & III
1 and service processes for a chosen service
organization.
CLO1.2. Understand and apply the elements of services II & III
2 marketing mix for a chosen service organization.
CLO1.2. II
Explain how to measure service quality
3
CLO1.2. Explain and illustrate how service firms balances II
4 demand and capacity.
CLO1.2. Explain the way a service firm make services II
5 marketing planning and strategy
CLO1.3. Explain the customer patterns in purchasing services II
1 like how they perceive risks and evaluate the service.
 CLO1.3. III
Apply the theory about customer behaviors in
2
purchasing process for a chosen service.
CLO1.3. II
3
Presenting the characteristics of demand for services.
CLO5.5.2 Deliver clear, well organized, persuasive oral II
presentations.
1. Choose a service organization in Vietnamese market. Illustrate and assess how the
service organization balances demand and capacity.
2. Choose a service provided by a service organization in Vietnamese market.
Illustrate how the target customers perceived the risk before consuming the service
and the way they evaluate the service. Make recommendation for the service
organization.
3. Depict the customer behaviours when a customer purchase a service. Make the
evaluation about customer involvement in Service Process and customer’s service
experience. Make recommendation for the service organization to manage the
service encounter.
4. Choose a service organization in Vietnamese market. Illustrate and assess how the
service organization develope service offerings
5. Choose a service organization in Vietnamese market. Illustrate and assess how the
service organization manage the service quality
6. Choose a service organization in Vietnamese market. Illustrate and assess how the
service organization manage pricing and revenue.
7. Choose a service organization in Vietnamese market. Illustrate and assess how the
service organization distribute the service.
8. Choose a service organization in Vietnamese market. Illustrate and assess how the
service organization design and manage the service processes.
9. Choose a service organization in Vietnamese market. Illustrate and assess how the
service organization design and manage the servicescape