H&M Hennes and Mauritz SRL

Unirii View 6-8 Corneliu Coposu Bld,

030606 District 3, Bucharest, Romania
Phone +40 314 030 201
www.hm.com/ro

PRESS RELEASE
FOR IMMEDIATE RELEASE

The H&M group is temporarily reducing the schedule of Romanian stores

Due to the COVID-19 pandemic, the H&M group will temporarily reduce the schedule of all
stores located in Romania starting from Monday, November 8th, to comply with the decisions of
local authorities. Regardless of their location, all H&M stores will close at 9 p.m.

Unless local authorities implement stricter regulations, physical H&M stores will remain open.
Also, customers can continue to shop using the H&M website and mobile app and benefit from
any promotional offers available on the group’s digital sales channels.

In addition, the H&M group is working actively to manage the current situation, making the
safety of employees and customers the highest priority. All activities in the stores are being
carefully monitored, and safety measures continue to be implemented to ensure a low-risk
shopping experience.
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H&M was founded in Sweden in 1947 and offers fashion and quality at the best price in a sustainable way. In addition to H&M,

the group includes the brands COS, Monki, Weekday, & Other Stories, H&M HOME and ARKET as well as Afound. The H&M

group has 51 online markets and more than 5,000 stores in 74 markets including franchise markets. For further information, visit

hmgroup.com.

Contact persons:
Kasia Brzozowska / kasia.brzozowska@hm.com / Phone +40 747 052 200
All other enquiries
H&M switchboard / +40 741 222 759 / Email info@hm.com
Who wrote this press release?
A representative of the company.
Why are we doing this press release?
This press release aims to inform people who are interested in fashion about changes regarding
the open hours of H&M stores.
Target group:
The target group for this press release is teenagers and young adults (15-30), as this age group
represents the majority of the brand’s customers.
Distribution channel A mixed distribution channel (online and classic) would be best to target
these age groups. Teenagers are more likely to use digital channels, such as social media
(facebook, instagram), while young adults could also use classic channels.

-Zala(Oancea) Raluca-Domnita
Publicitate ID an1 grupa 2