10/7/21, 4:30 PM 3rd Module Assessment

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Dashboard My courses 2_Sem 1_MKTG101 Module III: Segmentation, Targeting and Positioning
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3rd Module Assessment
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Question 1 ______________include reports and studies by government
 Not yet agencies, trade associations or other businesses within your
answered industry.
 Marked out of
1.00
Select one:
 a. Secondary Information

b. Tertiary Information

c. None of the above

d. Primary Information

Clear my choice

Question 2 Suppliers who are seeking to win a competitive tender go

Not yet through a __________________.
answered

Marked out of Select one:

1.00
a. Purchasing Process

b. Selling Process

c. Bidding process

d. None of the above

Clear my choice

Question 3 Marketing school provides in-depth training in

Not yet
answered
Select one:
Marked out of
a. Data analytics software
1.00
b. All of the above

c. Principles of corporate management

d. Composition of top-quality advertising collateral

Clear my choice

Question 4 _______________ is a way to manage the vast amount of

Not yet information firms have on hand—information.
answered

Marked out of Select one:

1.00
a. Management Database System

b. Management Accounting System

c. Management Information System

d. Management Record system

Clear my choice

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10/7/21, 4:30 PM 3rd Module Assessment

Question 5 Product development is known as -

Not yet
answered
Select one:
Marked out of
 a.  Existing market strategy of introducing a new product 
1.00
b. Market development
 c. Diversification

d. Market penetration

Clear my choice


 Question 6 In the marketing process, the second step is to.

Not yet
 answered
Select one:
Marked out of
a. Analyze and Report Finding
 1.00
b. Define research objectives

 c. Conduct Research

d.  Develop a research plan

Clear my choice

Question 7 ___________ are an intermediate result which is expected to

Not yet be achieved by a certain span of time.
answered

Marked out of Select one:

1.00
a. Purpose

b. Objectives

c. Motive

d. Goals

Clear my choice

Question 8 ______________ provides relevant data to help

Not yet solve marketing challenges that a business will most likely face
answered

Marked out of Select one:

1.00
a. Market Analysis

b. Market Development

c. Market orientation

d. Market research

Clear my choice

Question 9 _________________ defines what an organization is, why it

Not yet exists, its reason for being.
answered

Marked out of Select one:

1.00
a. Objectives

b. Goals

c. A Vision Statement

d. A Mission statement

Clear my choice

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10/7/21, 4:30 PM 3rd Module Assessment

Question 10  McKinsey created a new model

Not yet called ________________ to explain consumer behavior.
answered

Marked out of Select one:

 1.00
a. The Consumer buying decision

 b. None of the above

c. The Consumer Purchasing Decision


d. The Consumer Decision Journey

 Clear my choice


Question 11 Homogenous preferences is -
 Not yet
answered
Select one:
 Marked out of
a. Exists when all consumers have almost the same
2.00
preferences and the market reflects no natural segments.

b. None of the above

c. Exists when all consumers have different preferences and

the market reflects no natural segments.

d. Exists when all consumers have neutral preferences and

the market reflects no natural segments.

Clear my choice

Question 12 A________________ is when a company creates

Not yet campaigns that appeal to at least two market segments or
answered target groups.
Marked out of
2.00
Select one:
a. Concentrated Marketing Strategy

b. Differentiated marketing strategy

c. None of the above

d. Undifferentiated Marketing Strategy

Clear my choice

Question 13 Geographic factors are the most popular bases for

Not yet _____________ customer groups
answered

Marked out of Select one:

2.00
a. Focusing

b. Segmenting

c. Classifying

d. Targeting

Clear my choice

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10/7/21, 4:30 PM 3rd Module Assessment

Question 14 Develop a marketing mix for each segment, reflects in which

Not yet step ?
answered

Marked out of Select one:

 2.00
a. Positioning

 b. Segmentation

c. None of the above


d. Targeting

 Clear my choice


Question 15 The product mix should have depth, width and
 Not yet
answered
Select one:
 Marked out of
a. Consistency
4.00
b. Convenience

c. Clarity

d. Communication

Clear my choice

Question 16 Marketing intermediaries helps in -

Not yet
answered
Select one:
Marked out of
a. To promote
4.00
b. To sell

c. To distribute its goods to final buyers.

d. All of the above

Clear my choice

Question 17 Market Positioning refers to the ability to

Not yet influence __________________- regarding a brand or
answered
product relative to competitors. 
Marked out of
4.00
Select one:
a. Consumer knowledge

b. Consumer attitude

c. Consumer behaviour

d. Consumer perception

Clear my choice

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