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  • MIL Reviewer

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    Brian Benedict de Castro
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    Communication involves transferring information from one party to another, which can occur verbally or nonverbally. The communication process involves a source, message, channel, receiver, and feedback. Media literacy involves accessing, analyzing, evaluating, and creating media, while information literacy is recognizing when information is needed and locating, evaluating, and communicating it effectively. Technology literacy is competently and responsibly using technological tools. Media has evolved from cave paintings and clay tablets to today's social networks, laptops, and video chat. Functions of media include monitoring, providing information and opinions, and advocacy. Sources include indigenous media, libraries, and the internet. Media content is delivered through various types and modes.

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    Communication involves transferring information from one party to another, which can occur verbally or nonverbally. The communication process involves a source, message, channel, receiver, and feedback. Media literacy involves accessing, analyzing, evaluating, and creating media, while information literacy is recognizing when information is needed and locating, evaluating, and communicating it effectively. Technology literacy is competently and responsibly using technological tools. Media has evolved from cave paintings and clay tablets to today's social networks, laptops, and video chat. Functions of media include monitoring, providing information and opinions, and advocacy. Sources include indigenous media, libraries, and the internet. Media content is delivered through various types and modes.

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    15 views3 pages

    MIL Reviewer

    Uploaded by

    Brian Benedict de Castro
    Communication involves transferring information from one party to another, which can occur verbally or nonverbally. The communication process involves a source, message, channel, receiver, and feedback. Media literacy involves accessing, analyzing, evaluating, and creating media, while information literacy is recognizing when information is needed and locating, evaluating, and communicating it effectively. Technology literacy is competently and responsibly using technological tools. Media has evolved from cave paintings and clay tablets to today's social networks, laptops, and video chat. Functions of media include monitoring, providing information and opinions, and advocacy. Sources include indigenous media, libraries, and the internet. Media content is delivered through various types and modes.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 3

    MIL Reviewer

    Communication is the ac of transferring information from one place, person, or group to


    another.
    - May be verbal or nonverbal

    Components of the Comm Process


    - Source - Environment
    - Message - Context
    - Channel - Interference/Noise
    - Receiver
    - Feedback

    Media Literacy
    - The ability to access, analyze, evaluate, and create media in a variety of forms.
    Information Literacy
    - The ability to recognize when information is needed, and to locate, evaluate, and
    effectively communicate information in its various formats
    Technology Literacy
    - The ability of an individual to responsibly, appropriately, and effectively use technological
    tools.
    Media and Information Literacy
    - The skill and competencies that allow individuals to engage with media and information
    effectively.

    EVOLUTION OF MEDIA
    Pre Industrial Age (Before 1700s)
    - People discovered fire, developed paper from plants, and forged weapons and tools with
    stone, bronze, copper and iron.
    - Cave Paintings
    - Clay Tablets
    - Papyrus
    Industrial Age (1700s-1930s)
    - Used the power of steam, developed machines, iron production, and manufacturing of
    products.
    - Printing Press
    - Telegraph
    - Motion Picture
    Electronic Age (1930s-1980s)
    - The invention of the transistor.
    - Long distance communication became more efficient.
    - Transistor Radio
    - Large Electronic Computers
    - Mainframe Computers
    New Age/Information Age (1900s-200s)
    - Paved the wy for faster communication and he creation of the social net.
    - Advanced the use of microelectronics.
    - Laptop
    - Facebook/Social Networks
    - Video Chat

    Functions of Communicaion of Media


    - Monitoring Function
    - Information Function
    - Opinion Function
    - Watchdog Role of Journalism
    - Channel for Advocacy of Political Viewpoints

    SOURCES OF INFORMATION
    - Indigenous Media
    - Library
    - Internet

    Media Content
    - Media that is delivered to the audiences.
    3 Types of Media
    - Print Media
    - Broadcast Media
    - Online Media
    Delivery Mode of content in different types of media
    - Live Streaming
    - Webinars
    - Podcast
    - Infographics
    - E-Books

    3 types of Media Codes


    - Symbolic
    - Seing
    - Mise en scene
    - Acting
    - Color
    - Technical
    - Camerawork
    - Lighting
    - Audio
    - Written
    - Form conventions
    - Story Conventions
    - Genre Conventions

    CRITICAL THINKING FALLACIES


    - Ad Hominem - Slippery Slope
    - Strawman - Burden of Proof
    - Loaded Question - Bandwagon
    - Begging the question - Appeal to Emotion
    - Black or White - Propaganda

    Mass Media
    - Third Party Effect
    - Boomerang effect
    - Cultivation Theory
    - Agenda-seting theory

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