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UNIT 4: A WORLD OF IDEAS
 
4.0 Learning Outcomes
On completion of the module, you should be able to:
a. Analyze the various media drive of global integration;
b. Explain how globalization affect religious practices and beliefs;
c. Analyze the relationship between religion and global conflict, and conversely,
global peace.

4.1 Introduction

This unit will introduce you to the various drivers of the globalization process,
with specific focus on economics and politics. Although it emphasizes that you
experience globalization on an “everyday” level, you must also realize that there are
big institutions that create large-scale changes. This unit will first trace the emergence
of these institutions historically. It will then move on to explain how they affect the
countries and people today.

So, what is Global Media Cultures?

The globalization of culture is one where the entire world has been molded in
the image of Western, mainly American, culture. In popular and professional
discourses alike, the popularity of Big Macs in MacDonald’s fast food chain,
Baywatch, and MTV are touted as unmistakable signs of the fulfillment of Marshall
McLuhan's prophecy of the Global Village. The globalization of culture is often
chiefly imputed to international mass media. After all, contemporary media
technologies such as satellite television and the Internet have created a steady flow
of transnational images that connect audiences worldwide. Without global media,
according to the conventional wisdom, how would Filipino teenager embrace a
Western lifestyle of Nike shoes, branded bags and gadgets?

Global Media Cultures explores the relationship between the media, culture and
globalization. The course approaches past and current challenges concerning
international communication and explores and problematizes the power of media
representation.

In this module there are Trivial information that is being attached here.

In the You try this section is where you are going to answer a certain
questions and exercises for your grade in participation.

4.2 Discussion

4.2.1 Global Media Cultures

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There are aspects that has a direct effect and influence of Global Media
Cultures:

Globalization Among the following Aspects:

1. Economic Aspect
2. Cultural Aspect
3. Political Aspect

GLOBAL MEDIA AND GLOBAL INTEGRATION

 Global Media- corporation or entities globally engaged in media production and/or

distribution.

 Global Integration- process by which a company combines different activities

around the world so that they operate using the same methods

 Language- Majority of these mainstream pro- globalization

channels are broadcast in English – the language of the US,
globalizat1. on’s most powerful player at this point.

 Companies - in particular, Disney, Time Warner and more are estimated to own
and/or control nearly 75% of the
global medias.

 Movies & Series

  Music

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 Mainstream
media
channel:
CNN, Fox
News, BBC,
TV5Monde,
Deutsche
Well and the
like, along
their local
subsidiaries and branches are at the forefront of covertly promoting the dominant
discourse on globalization. News means that (usually) in many Third World
countries a number of citizens are still insulated from or at least not very much
influenced by the global media.
(Philippines on the other hand is well globalized)

 Social Media: Some of the most popular social media websites, with over 100 million
registered users, include Facebook (and its associated Facebook Messenger), TikTok,
WeChat, Instagram, QZone, Weibo, Twitter, Tumblr, Baidu Tieba and LinkedIn.

 Manifestations of Digital Divide

•Lack of high-speed internet access

•High cost of digital gadgets
•Lack of electric power in a number of isolated regions
•Existence of extreme poverty

EXERCISE 1
(Please use the
answer sheet at the last
page of this module)

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1. Make a flow chart to show how Globalization affect and influence Global Media
Culture, like trade, expansion of empires, film industry, fictions, cuisine or food, taste of
fashion, migration, global village, climate change and music.
2. Give the advantages and disadvantages of such effects.
3. Give a personal examples of how you are influence

4.2.2 The Globalization of Religion

Globalization as we said is an ongoing process, a universal exchange of

communication of :
 Goods
 Services
 People
 Information
 Capital
 Fashion
 Language
 Culture and more.
Through technology across boarders, into territories of others, without limit.

Globalization and Religion

What is globalization?
What is religion?
Are they interconnected?
How does the globalization affect religion?

Globalization is the networking and expansion of once local products, beliefs, and
practices into universal products, beliefs and practices often through technology

Religion is a collection of cultural systems, belief systems, and world views that
establishes symbols that relate humanity to spirituality and to moral values

The most known religions across the world are :

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Christianity who believer of Jesus as God, Christ and savior. Billion adherents
Holy Bible
Islam The God is Allah Quran 1.57 milliard adherents.
811 million Hinduism Many Gods.
Buddhism 380 million adherents Buddha and many more existing religion all
over the world.

Religion has entered the “ information age” and has globalized at accelerating
rates, in the methods religions use for teaching and in belief systems. Tools of
uniting people all over the world on religious basis can be through Books, Movies,
mobile phone, apps, Social networks, Charity funds, Special internet sites, Religious
schools and more.
Religion epitomizes the definition of globalization due to the fact that it can be
spread more efficiently than ever before through the use of different technological
tools

Through the use of magazines, the media, Facebook, Twitter, Youtube , commercials,
podcasts, cell phone apps and much more..

It is now possible for any religion to spread beyond national borders, allowing even
small new religious movements to engage in overseas activities and leading to new
unseen religious developments

Small religious movements are also spreading thanks to the celebrities following and
advertising them Tom Cruise and Scientology

Kaballah with Madonna, Britney Spears, Demi Moore, Claudia Schiffer and others
Red string

Expansion of terrorism on religious basis through YouTube and other form of

Audio and video in the Internet of sermons read by missionaries which contain
extremist ideas, call for crimes, murders, terrorist attacks and more. The possibility
of communicating with anyone across the world and sharing ideas provoke the
spread of terrorists and expansion of their band can easily be reached through the
use of technology.
Terrorist group such as: Abu Sayyaf, al-Qaeda, Boko Haram and more.

Conclusion

Globalization has a great impact on religion. As people and cultures move across the
globe, as ideas are mobilized and transported by media technology, the religious
globalization will go on and on. This pandemic, globalization help us practice our
faith through attending online masses and church service. This help us keep safe and
also able to serve our church.

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Did you know?

* Terrorism is the use of violence and threats to intimidate or coerce, especially for political purposes. the state of fear and
submission produced by terrorism or terrorization. a terroristic method of governing or of resisting a government.
* Terrorist is not always Muslim. Anyone can be a terrorist. They are an advocate or practitioner of terrorism. If a person
terrifies you or has an extreme effect of fear toward a person or group of people that leads to harm or violence, specially death
can be called a terrorist.
ARE YOU A TERRORIST? DO YOU KNOW SOMEONE YOU THINK IS A TERRORIST? KEEP IT TO YOUR SELF. 😁

4.3 References

Aldama, P.K.R (2018). The Contemporary World. Rex Bookstore

Claudio, L.E., Abinales, P.N. (2018). The Contemporary World. C & E Publishing, Inc.

Ferrer, M.C.D. (2018). The Contemporary World. Mutya Publishing House, Inc.

https://www2.slideshare.net/aitazazjamali/globalization-and-religion-128111863?
qid=76c2c2fb-7f5d-46de-af86-485b6c934673&v=&b=&from_search=1

https://repository.upenn.edu/cgi/viewcontent.cgi?
article=1333&context=asc_papers

4.4 Acknowledgment

The images, and information contained in this module were taken from the
references cited above.

C. M. D. Hamo-ay