INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA

Business Ethics & Corporate

Governance
ASSIGNMENT - BUSINESS REPORT

SUBMITTED BY: SHARYA DABI

ROLL NO: NM20211534
SUBMITTED TO: Prof. Parag Bhayani

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 BUSINESS INFORMATION:

Name of the Business: Ange

Mission: Ange's goal is to encourage, promote, and
help the national and international markets for
indigenous Indian apparel.
Vision: Ange pledged to offer products with a focus on
nature, culture, tradition, and artisanship.
Tagline: Either oneself should be a work of art or one
should wear one.
USP: Handmade, Traditional, Creative, Authentic, and
Unique because it isn't offered everywhere in the
globe.

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 PRODUCTS OFFERED

Here are some of our products:

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 5 ELEMENTS OF STRATEGY

1. Economic Logic:
The cost is such that it is affordable for all socioeconomic classes and
commercially viable from an economic perspective. The ultimate cost of the
saree includes the transportation expense. A shipping fee of Rs. 1300 is
included in the price of each saree.

2. Arena:
With a few small exceptions, women of all ages normally dominate the
handcrafted, custom-made Saree cover market niche.
Geographic Area: Pune

3. Vehicle:
My company's primary goal is to satisfy its consumers, and we achieve this by
being aware of their needs and providing them with as many distinct design
options as we can.

4. Staging and Sequencing

Setting up shop in nearby cities like Nagpur, Mumbai, Hyderabad, and
Bengaluru is a crucial tactic. Building a website, focusing on branding, and
using advertising to increase reach are now the main priorities. Facebook and
Instagram are just two examples of the online platforms used in this technique.

5. Differentiator
We usually make sure to include a Freebie, such as ethnic jewellery, along with
the desired things if there is a sizable purchase. We offer ethnic jewellery as a
token of appreciation for the women who often place our greatest orders, who
are typically between the ages of 20 and 30.

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 INCOME STATEMENT (PROFIT & LOSS
STATEMENT)

IN
PARTICULARS
RUPEES
REVENUE  
Heavy Embroidery Saree 5000
Banarsi Saree 2,000
Chanderi Saree 2,200
Simple Saree 1,500
Necklace 1,400
Earings 1,200
Total 13,300
   
COST OF GOODS SOLD  
Heavy Embroidery Saree 5000
Banarsi Saree 1,600
Chanderi Saree 2,00
Simple Saree 1000
Necklace 858
Earings 700
Total 11,358
   

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 BANK STATEMENTS/ TRANSACTIONS

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