SWOT Analysis

Powerful Investors like SoftBank Vision Fund, and others

including Apoletto Asia

Strength Strong relationship with existing suppliers

High Margins–Grofers charges a premium compared to its

competitors.

Even though Blinkit has integrated technology in the backend

processes, it has still not been able to harness the power of

Weakness
technology in the front end processes.
Even though the demand for products has not gone down but

there is a simmering sense of dissatisfaction among the

customers of Blinkit. It is reflected in the reviews on various online

platforms.
 Expansion - Grofers can explore adjacent industries

to further market growth especially by extending

Opportunities the features of present products and services.

E-commerce- An E-commerce business model can

help Grofers to tie up with local suppliers and

logistics providers in the international market.

Grofers should keep a close eye on the fast-changing

Threats government regulations under the growing pressure from

protest groups and non-government organizations

especially regarding environmental and labour safety

aspects.