Media and SHS

Information
Literacy
Quarter 3 – Module 1:
Communication as
Influenced by
Media and
Information

GOVERNMENT PROPERTY | NOT FOR SALE

Media and Information Literacy
Alternative Delivery Mode
Quarter 3 – Module 1: Communication as Influenced by Media and Information
First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in any work of
the Government of the Philippines. However, prior approval of the government agency or office
wherein the work is created shall be necessary for exploitation of such work for profit. Such
agency or office may, among other things, impose as a condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from their
respective copyright owners. The publisher and authors do not represent nor claim ownership
over them.

Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Writers: Myreen C. De Los Santos and Sherwin I. Diala
Editors: Raymar C. Francia
Reviewers: Byron Aloysius V. Cuerdo, Susan J. Maaño
Illustrator: N/A
Layout Artist: Mark Anthony N. Banta
Management Team: Elias A. Alicaya, Jr., Ed.D., OIC-Schools Division Superintendent
Gregorio T. Mueco, OIC-ASDS, In-Charge of CID
Lorena S. Walangsumbat, Ed.D., CID Chief
Jee-Ann O. Borines, LRM Supervisor
Juanito A. Merle, Ed.D., EPS In-Charge SHS
Rejulios M. Villenes, PSDS In-Charge SHS
Joe Angelo L. Basco, LRM PDO II

Printed in the Philippines by SDO QUEZON

Department of Education – Region IV - CALABARZON - SDO QUEZON

Office Address: Sitio Fori, Brgy. Talipan, Pagbilao, Quezon
Telefax: (042) 784-0366, (042) 784-0164, (042) 784-0391, (042) 784-0321
E-mail Address: quezon@deped.gov.ph
Media and Information
Literacy
Quarter 3 – Module 1:
Communication as Influenced by
Media and Information
Introductory Message
For the facilitator:

Welcome to the Media and Information Literacy 12 Alternative Delivery Mode (ADM)
Module on Communication as Influenced by Media and Information!

This module was collaboratively designed, developed and reviewed by educators both
from public and private institutions to assist you, the teacher or facilitator in helping
the learners meet the standards set by the K to 12 Curriculum while overcoming
their personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration their
needs and circumstances.

In addition to the material in the main text, you will also see this box in the body of
the module:

Notes to the Teacher

This contains helpful tips or strategies that
will help you in guiding the learners.

As a facilitator you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to manage
their own learning. Furthermore, you are expected to encourage and assist the
learners as they do the tasks included in the module.

ii
For the learner:

Welcome to the Media and Information Literacy 12 Alternative Delivery Mode (ADM)
Module on Communication as Influenced by Media and Information!

The hand is one of the most symbolized part of the human body. It is often used to
depict skill, action and purpose. Through our hands we may learn, create and
accomplish. Hence, the hand in this learning resource signifies that you as a learner
is capable and empowered to successfully achieve the relevant competencies and
skills at your own pace and time. Your academic success lies in your own hands!

This module was designed to provide you with fun and meaningful opportunities for
guided and independent learning at your own pace and time. You will be enabled to
process the contents of the learning resource while being an active learner.

This module has the following parts and corresponding icons:

What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in the
module.

What I Know This part includes an activity that aims to

check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.

What’s In This is a brief drill or review to help you link

the current lesson with the previous one.

What’s New In this portion, the new lesson will be

introduced to you in various ways such as a
story, a song, a poem, a problem opener, an
activity or a situation.

What is It This section provides a brief discussion of the

lesson. This aims to help you discover and
understand new concepts and skills.

What’s More This comprises activities for independent

practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.

What I Have Learned This includes questions or blank

sentence/paragraph to be filled in to process
what you learned from the lesson.

What I Can Do This section provides an activity which will

help you transfer your new knowledge or skill
into real life situations or concerns.

iii
 Assessment This is a task which aims to evaluate your
level of mastery in achieving the learning
competency.

Additional Activities In this portion, another activity will be given

to you to enrich your knowledge or skill of the
lesson learned. This also tends retention of
learned concepts.

Answer Key This contains answers to all activities in the

module.

At the end of this module you will also find:

References This is a list of all sources used in developing

this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of the
module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.

We hope that through this material, you will experience meaningful learning and
gain deep understanding of the relevant competencies. You can do it!

iv
 What I Need to Know

This module was designed and written with you in mind. It is here to help you master
the nature of Biology. The scope of this module permits it to be used in many different
learning situations. The language used recognizes the diverse vocabulary level of
students. The lessons are arranged to follow the standard sequence of the course.
But the order in which you read them can be changed to correspond with the
textbook you are now using.

The module is composed of:

Lesson 1: Communication is affected by media and information

After going through this module, you are expected to:

1. Describe how communication is affected by media and information.

What I Know

A. Choose the letter of the best answer and write it on a separate sheet of paper.
1. What is a type of communication that uses spoken words?
a. Oral communication c. Non-verbal communication
b. Written communication
2. Which is broadly defined as data, knowledge, or instruction through signals or
symbols?
a. Communication b. Media c. Information
3. What is the type of communication practiced in corporate meetings, conferences,
academic seminars, political sessions, and juridical proceedings?
a. Formal communication c. Verbal communication
b. Informal communication
4. What is being referred to as tools used by the source to disseminate information
to the receivers?
a. Information b. Technology c. Literacy
5. Which is any information that is passed on through communication?
a. Receiver b. Media c. Message
6. What is being considered as listener, reader, and viewer of the message?
a. Receiver b. Media c. Message

1
7. Which is the ability to access, analyze, evaluate, and communicate information
in a variety of forms, including print and non-print messages?
a. Information literacy c. Technology literacy
b. Media literacy
8. Which is a set of abilities requiring individuals to “recognize when information is
needed and have the ability to locate, evaluate, and use the needed information
effectively?
a. Information literacy c. Technology literacy
b. Media literacy
9. What are the physical objects used to communicate with, or used in the mass
communication through radio, television, computers, film, etc.?
a. information b. literacy c. media
10. Which is being referred as the ability of an individual, either working
independently or with others, to responsibly, appropriately, and effectively use
technological tools?
a. information literacy b. media literacy c. technology literacy

11. What is the ability to access, analyze, evaluate, and create media in a variety of
forms?
a. information literacy b. media literacy c. technology literacy

12. Which is the essential skills and competencies that allow individuals to engage
with media and other information providers effectively?
a. information literacy b. media literacy c. technology literacy
13. What is the ability to recognize when information is needed, and to locate,
evaluate, and effectively communicate information in its various formats?
a. information literacy b. media literacy c. technology literacy
14. Which is considered as the ability to identify, understand, interpret, create,
communicate and compute, using printed and written materials associated with
varying contexts?
a. information b. literacy c. media
15. What is a broad term that covers processed data, knowledge derived from study,
experience, instruction, signals or symbols?
a. information b. literacy c. media

2
 Lesson
Introduction to Media and
1 Information Literacy

In this lesson, communication process and its elements will provide learners
full understanding of the significant role of media and information. Moreover, this
lesson will also provide the learners with a clear description of media literacy,
information literacy, and technology literacy.

What’s In

Direction: Search from the box below the different terms related to communication
by being guided by the statements that follow. They can be found horizontally,
vertically, diagonally and vertically. Use a separate sheet of paper for your answer.

S O U R C E W M K N J
L T R E A T M E N T C
S Q R M Q L D S O P U
T W E U M O N S W P L
W N C M C U J A L N X
I L E A H T Q G E V J
B H I T A J U E D T K
F R V P N R C R G Z A
Z U E N N O P W E A W
Y R R O E Z C Z F H B
L C T E L E M E N T L

1. The origin of the message.

2. Pertains to any information that is passed on through communication.
3. Refers to the listener of the message.
4. Refers to the medium and how the information flows from the sender.
5. The sender’s thoughts must be understandable.
6. A message should be delivered with postures, gestures, movement, etc.
7. Know the message to determine the right way to deliver it.
8. The message is received according to the thoughts of the sender.
9. Use of all the components in the message.
10. Means delivering the message clearly.

3
 Notes to the Teacher

In order to deliver this lesson well, the teacher/facilitator must

have read the following concepts:

a. Communication as influenced by media and information.

What’s New

Direction: Indicate the statement that might be uttered by two health professionals
who helped and witnessed a COVID-19 survivor. Put in the box located at the center
of the diagram an appropriate title for the situation. Use a separate sheet of paper
for the answers.

1
Cartoon Story Maker

4
Guide Questions:

1. Why the statements of two health professionals important nowadays?

2. How can messages be delivered to the intended receivers?
3. What difficulties hinder the understanding of both parties involved in the
conversation?

What is It

The Concepts and Nature of Communication

According to Cambridge Academic Content dictionary, 2Communication is the
process by which messages or information is sent from one place to another or the
message itself.
The Types of Communication
A. According to channels used:
1. Verbal Communication refers to the form of communication in which message
is transmitted verbally; communication is done by word of mouth and a piece
of writing.
Verbal Communication can be subdivided into two, oral communication and
written communication. In oral communication, Spoken words are used. It
includes face-to-face conversations, speech, telephonic conversation, video,
radio, television, voice-over. In written communication, written signs or
symbols are used to communicate. A written message may be printed or
handwritten.
2. Non-verbal Communication is the sending or receiving of wordless messages.
Nonverbal communication is all about the body language of the speaker.
Nonverbal communication has the following three elements:
a. Appearance. One’s appearance in nonverbal communication plays a
significant role in conveying the message.
b. Body Language
c. Sounds. In communication, it is often the way words are said, no the actual
words themselves that can determine the success of conversation.
B. Types of Communication Based on Purpose and Style
Communication is used for many things. It is a means to express, inform,
entertain, and interact. There are two types of communication depending on
style and purpose, formal and non-formal.

2 Gonzales, Edward D., Media and Information Literacy, K-12 Compliant Textbook
for Senior High School, JFS Publishing Services, Manila, Philippines. 2016.

5
 1. Formal Communication. Formal communication mostly takes place
professional settings.
2. Informal Communication is the most common used form of
communication. It takes place in our daily interaction with one another.

Communication transfers information through a medium or media. The intended

audience will receive this information and process it and eventually turns it into
knowledge that is useful to build and develop people and communities.

The Description of Media Literacy, Information Literacy and Technology

Literacy

Media Literacy: This involves the ability to encode and decode the symbols
transmitted via media and the ability to synthesize, analyze and produce mediated
messages.
Information Literacy: The ability to recognize when information is needed and have
the ability to locate, evaluate, and use the needed information effectively.

Technology Literacy: The understanding of the concepts behind computing

equipment, network connectivity, and application software.

The Role of Media and Information in Effective Communication

1. It makes the world a smaller place.

2. It makes communication convenient.
3. It shapes public opinion.

What’s More

Independent Activity 1. Describe each media platform according to entertainment,

information, education, and business. Use the matrix below in describing the media
platforms. Answer it in a separate sheet of paper.

Media Platform Uses News Paper Radio Television Internet

For entertainment
For networking
For information
For education
For business
For advocacy
Ratings: 1-not at all relevant, 2-not very relevant, 3-slightly relevant, 4-relevant, 5-
very relevant, 6-extremely relevant

6
Independent Assessment 1.

Direction: Identify each statement below based on the following:

a. It makes the world a smaller place.
b. It makes communication convenient.
c. It shapes public opinion.

___ 1. Today’s media created bridges between countries.

___ 2. Now, two people can communicate with one another without the long wait for
replies.
___ 3. A person can be connected to anyone else in the world.
___ 4. Now, two people can communicate with one another without worry that their
messages won’t be received in a timely manner.
___ 5. A person who is already thinking about voting for candidate might suddenly
switch to other candidate if the latter is leading in polls.
___ 6. With the existence of email and various messaging sites and apps,
communication has become faster and easier.
___ 7. Communication between two parties from the opposite sides of the world is
now possible.
___ 8. Gone are the years where people send telegrams and snail mails to one
another.
___ 9. In an election, media inform the public where candidates currently stand.
___ 10. Social media platforms brought people from different locations, background,
culture, and race together.

What I Have Learned

The Types of Communication

According to channels used: Verbal Communication and Non-verbal

communication
Non-verbal communication elements: Appearance, Body Language and
Sounds
According to purpose and style: Formal and Informal

Media Literacy: This involves the ability to encode and decode the symbols
transmitted via media and the ability to synthesize, analyze and produce mediated
messages.
Information Literacy: The ability to recognize when information is needed and have
the ability to locate, evaluate, and use the needed information effectively.
Technology Literacy: The understanding of the concepts behind computing
equipment, network connectivity, and application software.

7
 What I Can Do

Let’s apply what you have learned:

Direct the learners to think of the past week, and record their use and interaction
with media and information providers (such as internet, social media, TV, radio,
newspaper, etc.). Have them indicate how many hours were spent engaged with each
one. Remind them that these do not have to be exact, and they can estimate the
number of hours they spend each week. Do this in a sheet of paper.
Sample Responses
Weekly Interaction Log with Information and Information Providers
Media or Information Provider Number of hours in a week
Youtube 3 hours
Facebook 12 hours
Television 20 hours
Books 10 hours
Others

Let the learners provide responses by answering the following questions:

1. Which media provider did you spend the most time?
2. What roles does media play in your lives? (leisure, learning, communication,
etc.)
3. How would you share information and communicate news and events?

Assessment

Direction: Choose the letter of the best answer and write it on a separate sheet of
paper.

1. What is a type of communication that uses spoken words?

a. Oral communication c. Non-verbal communication
b. Written communication
2. Which is broadly defined as data, knowledge, or instruction through
signals or symbols?
a. Communication b. Media c. Information

8
3. What is the type of communication practiced in corporate meetings, conferences,
academic seminars, political sessions, and juridical proceedings?
a. Formal communication c. Verbal communication
b. Informal communication
4. What is being referred to as tools used by the source to disseminate information
to the receivers?
a. Information b. Technology c. Literacy
5. Which is any information that is passed on through communication?
a. Receiver b. Media c. Message
6. What is being considered as listener, reader, and viewer of the message?
a. Receiver b. Media c. Message
7. Which is the ability to access, analyze, evaluate, and communicate information
in a variety of forms, including print and non-print messages?
a. Information literacy c. Technology literacy
b. Media literacy
8. Which is a set of abilities requiring individuals to “recognize when information is
needed and have the ability to locate, evaluate, and use the needed information
effectively?
a. Information literacy c. Technology literacy
b. Media literacy
9. What are the physical objects used to communicate with, or used in the mass
communication through radio, television, computers, film, etc.?
a. information b. literacy c. media
10. Which is being referred as the ability of an individual, either working
independently or with others, to responsibly, appropriately, and effectively use
technological tools?
a. information literacy b. media literacy c. technology literacy

11. What is the ability to access, analyze, evaluate, and create media in a variety of
forms?
a. information literacy b. media literacy c. technology literacy

12. Which is the essential skills and competencies that allow individuals to engage
with media and other information providers effectively?
a. information literacy b. media literacy c. technology literacy
13. What is the ability to recognize when information is needed, and to locate,
evaluate, and effectively communicate information in its various formats?
a. information literacy b. media literacy c. technology literacy
14. Which is considered as the ability to identify, understand, interpret, create,
communicate and compute, using printed and written materials associated with
varying contexts?
a. information b. literacy c. media
15. What is a broad term that covers processed data, knowledge derived from study,
experience, instruction, signals or symbols?
a. information b. literacy c. media

9
 Additional Activities

Direction: Look at the picture closely and answer the questions that follow.

Guide Questions:

1. Did you believe this news item was true? How did you know it was
true/false?
2. Are all news and information on the Internet true? Why or why not?

3 http://www.asianpolicy.press/2020/05/fake-news-deped-clarifies-it-will-not.html?

10
References

Commission on High Education. Teaching Guide for Senior High School: Media and
Information Literacy (Core Subject). Quezon City, Philippines: EC – TEC
Commercial, 2016.
Gonzales, Edward D., Media and Information Literacy, K-12 Compliant Textbook for
Senior High School, JFS Publishing Services, Manila, Philippines. 2016.
K to 12 Senior High School Core Curriculum Guide – Media and Information
Literacy December 2013
Ping, Arniel V. 2017. Powerpoint Presentation. Retrieved from:
https://pdfslide.net/education/media-and-information-literacy-mil-text-
information-and-media-part-1.html. June 2, 2020.

11
For inquiries or feedback, please write or call:

Department of Education – Region IV - CALABARZON - SDO QUEZON

Sitio Fori, Brgy. Talipan, Pagbilao, Quezon

Telefax: (042) 784-0366, (042) 784-0164, (042) 784-0391, (042) 784-0321

Email Address: quezon@deped.gov.ph