Professional Documents
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Business Plan
Business Plan
Business Plan
I. EXECUTIVE SUMMARY
Leo’s Printing Service will offer good quality printed paper works, documents,
photos and more, that will help the people especially those students of Sitio Mucdul
Brgy. Calantas. Our goal is to provide the needs of the people when it comes to printed
paper works. One of our primary strategies is to offer customers a variety of options in
making their paper works. Leo’s Printing Service will be the first and only printing
service in the community which offer affordable and high quality printed papers. Our
business will be initially operating as a home-based enterprise.
II. MANAGEMENT AND ORGANIZATION
OWNER/MANAGER
ASSISTANT/HELPER
Incentives:
Cash Bonus
L. External Management Support: Parents
Leo’s printing Service will offer the residents of Brgy. Calantas, a good quality
and affordable printed paper work .Were giving them a variety of options in making their
paper works to make it more creative and interesting. Leo’s Printing Service will also
help students in making their research, assignments, and other school works.
Leo’s Printing Service offers affordable but high quality printed paper works.
MATERIALS SOURCES
Printer Printer store in Baler, Aurora
Laptop Gadgets store in Baler, Aurora
Bond Paper School supplies store in Baler, Aurora
Ink Printer store in Baler, Aurora
Table 1 (Material requirements and their sources)
Leo’s Printing Service initially operates as a home based enterprise since the
community is very small costumers can easily go to the printing shop.
Marketing Strategy
A competitive and encouraging campaign will aim to increase the visibility for
Leo’s Printing Service. This will focus on the costumer’s desire too choose a good
service for printed paper works. Leo’s Printing Service will use different channels to
communicate this message.
a. Social Media – During this time of crisis, posting in social media is the best
way to communicate with other people. Leo’s Printing Service will be active in social
media like facebook and instagram to showcase and advertise the product. This will be
used in every transaction.
C. Sales Strategy
Costumers are always after their convenience. Leo’s Printing Service sales
strategy will assure that availing their printing service is very easy, exiting, and a great
experience. In order to do this, the enterprise will create a website and Facebook page
to update the customers about the services. With these sales strategies, the company
develops the customer’s excitement in availing the service.
Leo’s Printing Service has several competitive features that will be used to its
advantage to achieve market penetration.
E. Pricing Policy
Leo’s Printing Service will adopt the differing price based on the color. As such,
below is the pricing scheme that will be adopted: