TABLE OF CONTENT

INTRODUCTION
- Company background 2

COMPANY PROFILE 3
LOGO 4-5
SERVICES OFFERED 5
ADVANTAGES 6
CONCLUSION
- Recommendations & suggestions 7
REFERENCE 8
INTRODUCTION

Reliance Premier Travel Sdn Bhd is one of malaysia’s oldest travel agency. They focus
on quality, experience and best-in-class service. They have been in the forefront of the Travel
& Tourism business and a leading Travel Management Company in Malaysia. Their products
and services provide unique value to our customers. These are designed to enhance and
complement the travel experience delivered by our award-winning company. With offerings
focused on quality, experience, and best-in-class service, they seek to obtain the most
valuable asset of all customer satisfaction.

Reliance Premier Travel Agency Sdn Bhd was established since 1969 in the forefront of
the Travel & Tourism business and is a leading Travel Management Company in Malaysia
and is the first Tour and Travel Company listed on the KLSE (1993). Brand value for the
company is Trust, Speed and Choice. They specialize in travel package around the globe with
experience and quality service Reliance travel network expand to more than 200 destinations
in locally and overseas. They provided widest choice of travel destination with great service
value such as independent tour bookings, fight reservations, airline ticketing, accommodation
bookings, customized tour package and car hire. Reliance senior management team is
composed of professional with extensive experience from all aspect in travel field. Besides,
with excellent relationship with airlines and travel suppliers, they can provide quality standard
service with pair pricing that satisfied their customers. For Reliance, customer satisfaction is
the most valuable asset.

In addition, political factors on government policies Reliance has to obey policies of the
government where they run their business activities. When nation or foreign company invest
in Malaysia, Malaysia government will support them and welcomed their investment by
provides many incentives for company that operating in Malaysia. Since the tourism industry
is one of the top priorities, they have a bright future operating in Malaysia. Political stability in
Malaysia creates an opportunity for Reliance to expand their business worldwide. Reliance
famous in many countries because of their brand value Trust, Speed and Choice. For political
stability companies, represents an attractive expansion opportunity. With good brand value
and political stability, this will help to increase profit of Reliance as well. Malaysia government
provides many incentives to national and foreign companies to stimulate further economic
growth. Besides, inflation in Malaysia is very low because government controlling the situation
cautiously. The latest report of inflation rate is Malaysia was 1.90%, reported in July 2010. The
average inflation rate in Malaysia from 2005 until 2010 was 2.77 percent reaching an historical
high of 8.50 percent in July of 2008 and a record low of -2.40 percent in July of 2009.

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COMPANY PROFILE

Reliance Premier Travel SDN.BHD is a travel brand which is located 46C, Jalan Suarasa 8/4,
Bandar Tun Hussein Onn, Cheras, 43200 Selangor, Malaysia. Reliance primier also have
many branches all over Malaysia . Reliance primier travel sdn.bhd focus on quality, experience
and best-in-class service. Reliance primier travel have been in the forefront of the Travel &
Tourism business and a leading Travel Management Company in Malaysia. Our products &
Services provide unique value to our customers. These are designed to enhance and
complement the travel experience delivered by our award-winning company. With offerings
focused on quality, experience and best-in-class service, reliance primier seeks to obtain the
most valuable asset of all customer satisfaction. Planning a vacation can be an extremely
tedious affair. However, with reliance primier team’s expertise & in-depth knowledge, planning
a dream vacation will be a breeze.

Reliance primier travel have positioned at the forefront of the tourism and hospitality
industry by offering the widest coverage of local and international destinations at affordable
prices. Reliance primier travel offers wide variety of travel services, there is everything for
everyone, from family vacations and romantic getaways to business trips. On top of
that,reliance primier also offer other services such as group or individual bookings, flight
reservations, hotel booking, customised private tour packages and car rentals. We not just
handle Meetings, Incentives, Conferences, Exhibitions, but also specialized in handling private
mini groups, company trips and VVIP exclusive tours. This travel agency opens from Monday
to Friday from 9.00 am to 6.00 pm and closes on Saturdays.

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COMPANY LOGO

Reliance Premier Travel is a travel agency that focuses on quality, experience and best-
in-class service. We have been in the forefront of the Travel & Tourism business and a leading
Travel Management Company in Malaysia. Our products & services provide unique value to
our customers. These are designed to enhance and complement the travel experience
delivered by our award-winning company. With offerings focused on quality, experience and
best-in-class service, they seek to obtain the most valuable asset of all customer satisfaction
with they’re phrase “ THE JOURNEY GOES ON”.

They’re mission is to provide the Best-In-Class travel services and enhance customer’s
travel experience and vission to pursuing business through Innovation & Technology, provide
online travel service more efficiently and to make convenient for current and future customers.

Brand Values

• Product reliability from excellent relationships with airlines and travel suppliers.

• Commitment to create the best value for people: customers, employees, business
partners and share holders.

• A senior management team comprising of travel industry professionals with extensive

experience from all aspects of the industry.

• Leverage on technology for online quick response and speed of delivery.

• A real-time tour inventory and reservation system equipped with product details,
departure dates, itineraries, flight and price breakdowns.

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Products and Services
• Independent & Group tour packages, flight reservations, accommodation bookings,
Ground tours, customised tour packages, visa assistance, company trips and car hire.
• From family holidays to romantic getaways, from business trips to incentive travel or
group tours, we are ready to meet your needs.
• Widest choice of destinations around the world with Guaranteed Best Value.
• Instant confirmation on worldwide hotels, ground transfers and sightseeing tours.

SERVICES OFFERED

Reliance Premier Travel Sdn Bhd offers a variety of travel plans such as Inbound Tours
to Malaysia, Corporate Incentive Trips, Honeymoon packages, Private Company Trips, Group
Tours For Worldwide Destinations, cruise holidays and many more Incentive Travel in
Malaysia as well as Family Tour Packages. We offer transportation arrangement, hotels
bookings, tour guides service, airport pickups, meals arrangement throughout Malaysia. From
2pax upto 500pax whether for leisure or corporate meeting, whether at bustling Kuala Lumpur
city or exotic beach we cover it all. They have an option for clients to customize tour packages
as per client's request from budget to luxury trips. They also offer plans for muslims an all in
one muslim travel packages carefully designed and planned for muslim travelers and halal
food arrangements.

On top of that, they have also have great offers in hotel bookings world wide and airtickets
for all major airlines including budget airlines at an attractive rates depending on clients
requests. They also offer gift travel vouchers for events such as lucky draws, contest,prize
and as a gift, travel vouchers would be a great solution for a simple yet decent gift and also
visa services for worldwide countries. Reliance premier tavel offer a varitety of services wether
group or individual bookings, flight reservations, hotel booking, customised private tour
packages and car rentals.

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ADVANTAGES OWNED BY RELIANCE PREMIER

Reliance Premier Travel Sdn Bhd have been in the forefront of the Travel & Tourism
business and a leading Travel Management Company in Malaysia. They’re products &
services provide unique value to customers. These are designed to enhance and complement
the travel experience delivered by an award-winning company for reliance premier. Reliance
premier have excellent relationships with airlines and travel suppliers , Commitment to create
the best value for customers, employees, business partners and share holders. Reliance
premier also has senior management team comprising of travel industry experts from all
aspect of the industry to prive extensive experience to customers , they are really
comprehensive and also excellent customer care in leverage on technology for online quick
response and speed of delivery, a real-time tour inventory and reservation system equipped
with product details, departure dates, itineraries, flight and price breakdowns. Widest choice
of destinations around the world with Guaranteed Best Value. Instant confirmation on
worldwide hotels, ground transfers and sightseeing tours

In my opinion, what makes reliance premier travel agency difference than other travel
agencies provides lots of varieties of travel plans as they have plans specifically for muslims
which provides muslim travelers with arrangements with halal restaurants which play a big
role in todays society, also they have simple yet an eye-catching website that is very
understandable and they prioritize customers with fast responses and healthy relations with
travel suppliers.

Reliance premier travel competitive edge lies in Group Travel and recognise that creativity
and innovation is key in maintaining market leadership. when opening up exciting new
destinations like South America, Scandinavia and Greece to travellers looking to expand their
horizons, we constantly strive to revisit and improve product specifications of mainstream
products.

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CONCLUSION

In conclusion, its been really exciting yet knowledgeable for me while making research
and collecting information about this travel agency Reliance Premier Travel Sdn Bhd for my
assignment 1 in subject introduction to tour operation. Reliance premier is a one of the oldest
travel agency in Malaysia despite they were established since 1969 during the early years of
malaysia’s independence. It was quite shocking since it has 4.7 rating on google with
wonderful 5 star reviews by their customers. They fulfil they’re mission which is to provide the
Best-In-Class travel services and enhance customer’s travel experience, and vision To
pursuing business through Innovation & Technology, provide online travel service more
efficiently and to make convenient for current and future customers. Reliance Premier Travel
is one of the most experienced travel management companies in the nation. Offering a wide
selection of destinations, Reliance Premier Travel allows their customers to plan a holiday in
more than 200 cities across the world. Specializing in travel packages to fun, leisure, holiday,
and vacation destinations around the globe, Reliance Premier Travel seeks to provide their
customers with unique and unforgettable experiences. Utilizing their ever-growing distribution
network, their seasoned travel agents have a reputation for consistently providing trusted,
reliable assistance.

In addition, there are several recommendations and suggestions that can be applied to
this travel agency to enhance their product which is to Ask for referrals, Customer referral
programs can be an effective way to increase revenue for your travel agency, if implemented
correctly. In an effort to suss out the actual statistical effectiveness of referral programs.
Additionally, manage cancellations and review company’s cancellation policy, As travel
restrictions and warnings continue to increase, it is probable that a number of your customers
may be wanting to cancel or postpone their trips. Ensure that your cancellation and deferment
policies are up to date, your employees are aware of them and they can be found easily on
your website. This will save you a significant amount of time, not to mention increase the
likelihood that your customers will remember their positive experience and re-book in the
future. To sum it up, keep doing what you do best, It’s more important than ever to keep
providing an exceptional travel offering. Traveller numbers have already started to decrease,
and it’s likely that people are not going to be racing to book holidays until there is a sense that
the pandemic is abating. However, there are still destinations that are relatively unaffected,
and those who will want to be planning their future holidays for so that they have something
to look forward to. Producing exceptional proposals, top notch customer service and going
above and beyond to build strong customer relationships are all great ways to ensure that your
business is able to recover faster.

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REFERENCE

1) https://www.reliancepremiertravel.com/

2) https://www.tourwriter.com/travel-software-blog/covid-19-pt2/

3) https://www.ukessays.com/essays/marketing/business-overview-of-reliance-
travel-agency-marketing-essay.php