MSR3033

Design History
INSTRUCTIONAL PLAN

Creative Multimedia Department

Faculty of Art, Computing & Creative Industry
Sultan Idris Education University

SESSION 1 2022/ 2023

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Head of Department‘s Verification:

Date:

INSTRUCTIONAL PLAN

Faculty : Faculty of Art, Computing & Creative Industry

Department : Creative Multimedia Department
Semester : 01
Session : 2022/2023
Course Name : Design History
Course Code : MSR3033
Credit Hour :3
Pre requisite : None

LECTURER’S INFORMATION:

Name : Ronaldi Saleh bin Umar

E-mail : rsaleh@fskik.upsi.edu.my
Telephone number : +60133933342
Room number : FB 3-19, 3rd Floor, Blok B

COURSE SYNOPSIS:

This subject is to prepared students with knowledge and understanding of design

evolution, theories and prominent personalities in the design world from the Post
Impressionism era to the present. The understanding will give students the
capability to analyze and appreciate their work.

(Subjek ini memberi pengetahuan dan pemahaman evolusi reka bentuk, teori dan
personality prominen di dalam dunia reka bentuk bermula dari era pasca-
impressism sehingga masa kini. Pemahaman yang diberikan mampu
menghasilkan pelajar yang bijak menganalisis dan menghargai hasil kerja yang
telah dibuat.)

RATIONALE OF THE COURSE:

The rationale of the course is to produce a quality student with the theories and
skills on the history of design.
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LEARNING OUTCOMES:
1. Identify and comprehend the history and the era of design creation.
2. Understanding the consequences of global evolution and its effect towards
design.
3. Recognize various techniques through media and concepts used in design
history.
4. Research in design history through text references and website.

TRANSFERABLE SKILLS:
Communication skills, Presentation and Group Project

REFERENCES:
Charlotte, F. & Peter, F. (2003). Graphic design for the 21st century: 100 of the
world’s best graphic designers.

Yasaburo, K. (1999). Logotypes of the world 2. Rockport Publishing.

Meggs, P. (1998). A history of graphic design. John Wiley & Sons.

Schott, R.G. (1990). Design fundamentals. New York. Mac Graw Hill.

Hazel C. (1987). Design history: A students’ handbook. London. Routledge.

http://www.designishistory.com/bibliography/

METHODS OF SOFT SKILLS EMBEDDED:

Activity KOM BKMM PBPM KKBP KKU KKP EM
Individual /
Assignment
Group /
Assignment

Abbreviation Skills
KOM Communication Skill
BKMM Critical Thinking and Problem Solving Skills
PBPM Continuous Learning and Information Management
KKBP Team Work Skills
KKU Entrepreneurial Skills
KKP Leadership Skill
EM Professional Ethics and Moral

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STUDENT’S PERFORMANCE ASSESSMENT

Course work Percentage

Details LO %
Individual assignment LO3 30
100
Quiz and Mid-term Test LO1 &LO2 30
Group assignment LO4 40
Final Exam NA 0 0
Total 100%

GRADING SCALE:

Grade Points interval GPA/CGPA

A 80 – 100 4.00
A- 75 – 79 3.75
B+ 70 – 74 3.50
B 65 – 69 3.00
B- 60 – 64 2.75
C+ 55 – 59 2.50
C 50 – 54 2.00
C- 45 – 49 1.75
D+ 40 – 44 1.50
D 35 – 39 1.00
F 0 – 34 0

SOFT SKILS GRADING SCALE:

Scale
4 Excellent
3 Good
2 Moderate
1 Weak

Rubrics as in Buku Kemahiran Insaniah/Soft skills

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WEEK TEACHING SCHEDULE:

*Abbreviation Activity Abbreviation Assessment
Grp Prsent Group Presentation IndAssign Individual Assignment
CA Class Activities GrpAssign Group Assignment
*Optional

Week Chapter/Topic Learning outcomes Soft skills Learning Assessment

At the end of each week, the students &
should be able to: Teaching
Activities

1 An introduction of Design history. Understand the expectation of the BKMM Briefing

- Briefing on the Instructional Plan of course
MSR3033 Design History

2 Pre historic period
• Upper Paleolithic era
• Paleolithic era
Identify and comprehend the history BKMM Lecture
and the era of design creation.
Recognize various techniques
through media and concepts used in
design history.

3 Neolithic period Understanding the consequences of BKMM Lecture IndAssign

• Ain Ghazal global evolution and its effect
• Catal Huyuk towards design.

Recognize various techniques

through media and concepts used in
design history.

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4
Assignment 1 presentation

5 Sumerian Understanding the consequences of BKMM Lecture

• Gilgamesh global evolution and its effect
• Zigurat towards design.

6 Egypt Identify and comprehend the history BKMM Lecture

• Pyramid and the era of design creation.
• Ramses
Understanding the consequences of
global evolution and its effect
towards design.
7
Quiz

8 Greek Identify and comprehend the history BKMM Lecture

• Geometric period and the era of design creation.
• Archaic Period
• Classical period Understanding the consequences of
• Hellenistic Period global evolution and its effect
towards design.

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9 Islamic Art Identify and comprehend the history BKMM Lecture

• Early Islamic
• Early medieval period
• Late medieval period
• Late Islamic period
and the era of design creation. GrpAssign
Understanding the consequences of
global evolution and its effect
towards design.

10 Early Mass Marketing Understanding the consequences of BKMM Lecture

- The Victorian Era global evolution and its effect
- Form follows function towards design.
- The Age of Advertising

11 The Bauhaus (1919 – 1933) Understanding the consequences of BKMM Lecture

- The Foundation Year global evolution and its effect
- Key Figures towards design.
- Design Forms

12 Modernism and Four Key Designers Recognize various techniques

- Lester Beall through media and concepts used in BKMM Lecture
- Alvin Lustig design history.
- Paul Rand
- William Golden

13 Graphic Design Radicalism – the Understanding the consequences of BKMM Lecture

Objectivity vs the Subjectivity global evolution and its effect
- Swiss Design towards design.
- Josef Mueller-Brockmann
- Emil Ruder Recognize various techniques
- Push Pin through media and concepts used in

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- Milton Glaser design history.

- “The South”

14 Final Project Presentation and conclusive lecture

TUTORIAL/LAB/WORKSHOP PLAN
N/A

Reminder:
1. Students must attend all lectures, tutorials, laboratory, studio or other activities related to the course, including courses with no final
examination (perkara 4.1dan 4.3)
2. Student with attendance of less than 80% will not be allowed to sit for final examination. (perkara 4.2)
3. Perkara 4.1, 4.2 and 4.3 can be waived for students who suffer from health problems and must be certified by government or UPSI panel clinic
medical officer.
4. Student who has to represent UPSI/State/Country in activity that is directed by the government or UPSI, is required to obtain a
recommendation letter from the Dean and must be approved by the Academic Affairs Division.

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LAPORAN PENJAJARAN PENILAIAN DENGAN HASIL PEMBELAJARAN KURSUS

KOD KURSUS : MSR3033

NAMA KURSUS: DESIGN HISTORY

Bi Hasil Domain Aktiviti PdP Komponen / Kaedah Penilaian Perincian Masa

l Pembelajaran Kerangka / Kaedah Peperi Ujian/ Laporan Pembentan Karya Tugasan dan Pembelajara
Kelayakan Penyampaia ksaan Kuiz Amali gan Kreatif Hubungan n Pelajar
Malaysia n (art dengan Atribut (SLT)
(MQF) work) Domain MQF
1 Identify and KW Kuliah dan - 10% - - - Menjalankan 24
comprehend the aktiviti amali aktiviti
history and the era perbincangan,
of design creation. dan penyelidikan
yang berkaitan
dengan domain
MQF KW
2 Understanding the PS Kuliah dan - 20% - - - Menghasilkan 36
consequences of aktiviti amali karya kreatif
global evolution secara individu
and its effect berlandaskan
towards design elemen dan
prinsip dalam
seni reka visual
yang berkaitan
dengan domain
MQF PS
3 Recognize various PS Kuliah dan - - - - 30% Merancang 36
techniques aktiviti amali seterusnya
through media and mereka bentuk
concepts used in penghasilan
design history. karya kreatif

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secara
berkumpulan
dengan
sistematik dalam
penyelesaian
masalah selaras
dengan domain
MQF PS
4 Research in IM & CM Aktitivi amali - - - 40% - Menggunakan 24
design history dan pengetahuan
through text pembentang sejarah reka
references and an bentuk dan
website adaptasi teknik
dalam
penghasilan
karya kreatif oleh
artis dan pereka
terkenal bagi bagi
pembentangan
secara
berkumpulan
selaras dengan
Domain MQF IM
dan CM
JUMLAH - 30% - 40% 30% 100% 120

NOTA: DOMAIN KERANGKA KELAYAKAN MALAYSIA (MQF)

KW - Pengetahuan CM - Komunikasi
PC - Praktikal PS - Penyelesaian masalah
SR - Kemahiran Sosial dan Pertanggungjawaban IM - Pengurusan Maklumat
EV - Etika dan nilai EN – Keusahawanan

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