Scaling the Reuse

Revolution
About Enviu Zero Waste Living Lab
and its reuse building initiative

March 2022

powered by
We build world changing ventures

Enviu is a not-for-profit impact-driven venture

building studio, founded in 2004, with a proven
methodology for building commercial social
ventures

We take off from a system-error with building

markets and enterprises for good as our end-goal

We build and grow social and sustainable

ventures from our offices in Kenya, India, Chile,
Indonesia, Malaysia and the Netherlands
At Enviu, we operate globally but build locally, close to customers
& partners for maximum impact

Venture building
domains Enviu

Plastics: Reduce & Reuse

Indonesia/Malaysia/NL Netherlands
Circular Apparel
India/NL

Contributing to most
Sustainable SDGs
Shipping Core: 1|3|8|12|13|14|15
India
NL
Malaysia
Food Systems East Africa
Africa/India/Chile Indonesia
Chile
How we work: our process

1 2 3 4 5

SYSTEM NEW BUSINESS IMPACT-DRIVEN

FAILURE MODELS VENTURES

We identify root We ideate and validate We build solutions that These solutions This drives the economy
causes, leverage multiple potentially create positive direct and influence and inspire towards a 'new' normal,
points and system-changing indirect impact the entire ecosystem, serving people and
intervention models e.g. policy makers, planet
opportunities industry leaders,
consumers,
researchers

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THE BIGGER PICTURE

Our goal is to
drive systemic
change
About the
Zero Waste
Living Lab
Indonesia
Indonesia Govt’s Ambition
● Indonesia generates 6.8 million tonnes of plastic waste each
year, of which approximately 620,000 tonnes per year leak
into waterways and the ocean

● Without a major intervention, plastic pollution, including

ocean leakage, will increase 30% by 2025 and more than
double within a generation (i.e. by 2040)

● Indonesia’s National Plastic Action Partnership (NPAP) has

developed five key Action Plans, which is the country’s first
comprehensive analysis of plastic solutions with the goal to
achieve a 70% reduction in the nation’s marine plastic debris
by 2025.

● Part of the five key actions plans is “Reduce and Substitute”

action, projected to prevent the consumption of around 6.5
million tonnes of plastics per year by 2040
An introduction to Zero Waste Living Lab Indonesia
Mission & approach
Our approach
The Zero Waste Living Lab is a market development program to ideate, test and build impact initiatives and
enable them to strive on a larger scale.

We strive to build a portfolio of complementary businesses that together can start serving growing amounts of
customers in a zero waste lifestyle.

We build ventures by employing three main strategies: scaling, replicating and ideating.

SCALING IMPACT REPLICATING IDEATING

Together with local from successful with local (to be) entrepreneurs
Indonesian entrepreneurs international businesses
Business models we are looking for
based on our issue analysis

BUSINESS MODELS PROBLEMATIC PLASTICS

new approach to redesign the way we where the zero waste living lab offers
consume products alternative business models to radically
reduce them

Sustainable Materials Refill & Reusable System

Replacing -> sachets disposable cups disposable diapers

Value Chain Home Makers plastic bags plastic bottles To-go food items
Innovation
 Our models enable consumers to conveniently and
affordably purchase products without single-use plastics

On going Invalidated Finalized Goal

11
 Stopping the production of single use
plastic, at its source, in various industries.

FMCG Plant Consumer

Ventures

Provides closed loop cycle Enable Platform that understands

packaging chain consumer needs, to provide closed
directly from the source loop consumption
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We cannot change the system alone; we actively seek
opportunities for collaborations

The Zero Waste Living Lab is Supporting partners Execution and project Friends we collaborate with
powered by partners

And other
Development and FMCG
execution Companies

And all Indonesian and

international entrepreneurs &
experts who provided us with
feedback, inspiration and
information (and who
courageously work towards a
plastic pollution free world)
 Making zero waste the new normal, together!

Darina, Enviu
darina@enviu.org

Laure, Enviu
laure@enviu.org

Collaboration partners

A program by