True and false questions:

1- Evaluation of a company objectives and resources is crucial in all stages of

planning for international operations.
2- The first step in the international planning Process is deciding in which
existing Country market to make a market investment
3- Whatever approach to international marketing strategy is adopted, most
films feel the need to segment foreign market, Targeting and Positioning are
also considered.
4- The first filter in the screening Process is concerned with the ability to
access market in terms of available market Channels and media.
5- A local brand gives a company a uniform worldwide image that enhances
efficiency and cost savings when introducing other Products associated with
the brand name.
6- The market controllables represent the level of uncertainty that are created
by the domestic and foreign environments.
7- One benefit of local branding is the prestige factor.
8- One factor that affects brand image is the influence the country of
manufacture has on a consumer’s positive or negative perception of a
product
9- Local branding is the one that has consistent identity with consumers across
the world.
10- Targeting involves associating the product with a particular consumer
benefit and also against competition.
11- One motives for internalization is the desire to spread geographical
risk.
12- The ultimate purpose of marketing planning is to ensure the
achievement of goals by focusing on the formulation of a suitable marketing
strategy.

MCQ:
1- ………..is the process of increasing involvement of enterprises in
international market.
a- International Planning
b- internationalization
c- Positioning.
d- targeting

2- a ……………Can be defined as a name, tern Sign, Symbol or combination

of them which is intended to identify the goods and services to Differentiate
them from Competitors.
a- Segmentation
b- Targeting
c- brand
d- screening.

3- there are several drivers impact the Composition of a firm's international

product line:
a- Customer Preferences
b- Price spectrum
c- competitive climate
d- organizational structure
e- all of the above

4- Burberry's global marketing strategy of offering "affordable luxury" to

customers in the United States, with a value proposition of being more
expensive than Coach and less expensive than Prada represents a focus on:
a- product.
b- price.
c- promotion.
d- place.

5- A company that succeeds in global marketing:

a- pursues a "one size fits all" strategy by creating identical products for
homogeneous markets.
b- customizes special products for each world country or region.
c- creates both standardized and localized products.
d- uses localized products only.
6- An important managerial task in global marketing is learning to recognize
the extent to which it is possible to extend marketing plans as well as the
extent to which adaptation is desired. The way a company addresses this task
is a reflection of the company's:
a- market penetration.
b- global marketing strategy.
c- product development.
d- product standardization.

7- McDonald's serves McAloo Tikki Burger in India, McRice Burger in

Malaysia, MCOZ Burger in Australia, Kiwi Burger in New Zealand, and
McHuevo Burger in Uruguay and McSamurai Burger in Thailand. These
menu variations are examples of a:
a- combination of global and local marketing mix elements.
b- reflection of failure of U.S. menu items in those countries.
c- deviation from successful marketing practices.
d- replacement of standard menu names with fancy names.

8- Examples of effective global marketing by McDonald's include both

standardized and localized marketing mix elements. Which of the following
does not represent a localized element?
a- It serves McAloo tikki potato burger in India.
b- It uses the advertising slogan "I'm lovin' it."
c- It operates themed dining cars on the Swiss national rail system.
d- It has slang nicknames such as MakDo in the Philippines and McDo in
France.

9- A firm’s global marketing strategy addresses which of the following issues?

a- Global market participation
b- Coordination of marketing activities
c- Integration of competitive moves
d- All of the above

10- A fundamental difference between local marketing and global

marketing is
a- The lack of marketing mix
b- The scope of activities
 c- The lack of strategic planning
d- The focus on resources.

11- ………………………. refers to the process of dividing the total

market into internally homogenous groups:
a- Targeting
b- Positioning
c- Segmentation
d- None of the above

12- Which of the following is not a reason that makes global marketing is
imperative?
a. Favorable domestic economy
b. Emerging markets
c. Global competition
d. Saturation of domestic markets

13- …………………….. refers to a value premium that a firm generates

from a product with recognizable name:
a- Consistent image
b- Differential advantage
c- Brand equity
d- Global branding