130 million users visit ABP Live to stay informed about the latest buzz.

30 Million users are games and entertainment lovers.

18 Million users are tech enthusiasts.

● ABP Live will host a Campus XPert contest for young viewers, especially males.

● ABP Live will collaborate with a young, male Bengali influencer to do a reel video of 3 activities in a campus
environment with Ntorq.

● Activity 1 will be themed as Swag

● Activity 2 as Power

● Activity 3 as Smart

● ABP Live will announce a contest where interested participants create their reel videos with identical
activities with Ntorq & upload them to their social media handles, tagging designated pages.
Road show to Colleges:

ABP Live will visit 10/13 colleges across Kolkata, Haldia, Asansol, Siliguri with a TVS Ntorq
scooter.

The ABP Live Campus XPert crew will showcase the influencer’s reel video & invite participants
from campus to enact any of the recorded activities. The video team will capture the
performance and create an instant video reel.

These reels will be shared with the participants to post on their social media handles.
 Influencers:

Kiran Dutta, Gaurav

Youtuber Chakrabarty,
Actor
 Sample Photos:

SWAG
POWER
SMART
Promotional Media Plan for Online Contest:

1. News Article on ABP Live about the contest (1 Nos)

2. Editorial banner (300x100) on Homepage (8 days on rotation)

3. Display banners to drive traffic to the contest (1.5 Mn impressions)

4. Text ads in Native slots to drive traffic to the contest (1.5 Mn impressions)

5. Organic Social Media Post to drive traffic to the contest (4 nos)

Winners - Gratifications:

The most engaged post will get a cash prize of Rs. 50,000 and a gift voucher from the brand. 15
lucky participants will get cash prize of Rs. 5,000 each, sponsored by the brand.
Let’s get on the ride.
Thank you.