According 

to Matrix, the Domino’s are in star position, which is a high relative market share

position and high industry sales growth. This means that Dominos has a high market share in the
fast food industry. Star's spot generates large amounts of cash, although it also requires
a cash investment. At this point, Domino's must implement strategies
that maintain its place in market share. Because when the market matures, Domino’s finds itself
in a cash cow position that require little or no investment to generate money.