DISSERTATIONPROJECT ON

A StudyOn Online Shopping BehaviorOf Hostel Students

FOR THE PARTIAL FULFILLMENT OF lMBA6th

SEMESTER under UTKAL UNIVERSITY

ProjectGuide: SubmittedBy:

Asst.prof.Dr Manas Ranjan Chowdhury Pritam Das

Dept. of computerscience Roll no:-53255U180623
TridentAcademy of Technology, Odisha 6th semester, IMBA

Plot No.-123, Sector-A, Zone-A, Mancheswar,

Bhubaneswar-751010, Odisha
 CERTIFICATE
This dissertation entitled “A Study On Online Shopping Behavior of
Hostel students” is a bonafied work of Pritam Das, IMBA 6th Semester
bearing Roll No-53255U180623 at IEDO, Bhubaneswar submitted in
partial fulfillment of requirement for the award of the degree of
IMBA 6th semester under my supervision andgudiance.

No part of this project report has been submitted to any

other institute or university for the award of any other
degree.

Asst. Prof. Dr. Manas Ranjan Chowdury

Dept. Of Computer Science,
TACT,Odisha
 DECLARATION
I Shri Pritam Das, hereby declare that, this dissertation titled " A
Study On Online Shopping Behavior Of Hostel Students " is
record of original and independent study carried out by me,
under the guidance of Asst. Prof. Dr. Manas Ranjan Chowdhury,
Dept.Computer science,Trident Academy of Technology, BBSR,
Odisha submitted in the partial fulfilment of requirement of
IMBA 6th semester programme under Utkal University.

I further declared that this report presented is the original

study conducted by me and has not been submitted earlier
for the award of any other Degree/Diploma by Utkal
University or any other University

Place:-Bhubaneswar Pritam Das

RollNo:-53255U180623
IMBA, 6th Semester
Date:- 24/06/2021
IED, ODISHA
 ACKNOWLEDGEMENT
The toughestof endeavoursin the world is not possiblewithout
the support of helping hands witch guides and motivates a
person to take on any challenge head on inputs from such
helping hands are alwayslike very essential because more often
or not certain mistakeswhich go unnoticed from our eyes. I am
heartily thankful to my guide Asst. Prof. Dr .Manas Ranjan
Chowdhury, Dept. Computer science, TridentAcademyof Technology,
Odisha encouragement, guidance and support from the initial to
the final level enabled me to develop an understanding of the
subject.

I offer my regardsto all facultiesof IEDO and the people who

supported me in any respect during the completion of the
dissertationproject.

Last but not the least I thank my dear parents, teachers and
friends who have been source of support, strength,
inspirationand encouragementfor whateverI am today.

-PritamDas
 TABLE OFCONTENT

Chap. CONTENT Page no

1. Introduction & Objective of study 1-7

2. Research Methodology 8-10

3. Data Interpretation& Analysis 11-40

41-44
4. Findings
45-47
5. Suggestions and Recommendations
48-49
6. Conclusions

50
7. Limitations of thestudy

8. Bibliography 51

Annexure 52-54
CHAPTER-1

INTRODUCTION

1
 Objectives of the study:-

1.To study the Online Shopping behavior pattern amongst

hostlers of Utkal University.

2.To study the factors affecting the Online Shopping behavior

of hostlers of Utkal University.

3. To identify their preferences towards different e-shopping

websites and the features of websites in general.

4.To study perception of hostlers and their satisfaction level

towards online shopping.

2
 INTRODUCTION

India has an Internet user base of about 696.77million as of May

2020, about 40% of the population.Despite being the second-
largest user base in world, only behind China (650 million, 48% of
population), the penetration of e-commerce is low compared to
markets like the United States (266 million, 84%), or France(54 M,
81%), but is growing, adding around 6 million new entrants every
month.The industry consensus is that growth is at an inflection
point.

Market size and growth of India's e-commerce market wasworth

about $3.9 billion in 2009. As per "India Goes Digital",a report by
AvendusCapital,the Indian e-commerce market is estimated at
₹28,500 Crore ($6.3 billion) for the year 2011. Online travel
constitutesa sizable portion (87%) of this markettoday.Online
travel marketin Indiahad a growth rateof 22% over the next 4
years and reach ₹54,800 crore ($12.2 billion) in size by 2015.
Indian e-tailing industryis estimated at₹3,600 crore (US$800
million) in 2011 and estimated to grow to ₹53,000 crore ($11.8
billion) in 2015. The market went up to $12.6 billion in 2013. In
2013, the e-retail segment was worth US$2.3 billion. About79%of
India's e-commerce market was travel related in 2013. According
to Google India, there were 35 million online shoppers in India in
2014 and was expected to cross 100 million mark by end of year
2016.

The ecommerce industry was reported at $24 billion in 2017 and

was recognised as the fastest growing industry in India. The
ecommerce market grew to $38.5 billion in 2018. It is estimated
that one in every three Indian shops via smartphone and online
retailersdeliverto 20,000 pin-codes out of the 100,000 pin-codes
in India.

3
As per Goldman Sach, India'se-commerce industry will reach $99
billion in size while online retail is expected to more than double
to around 11% by 2024 from 4.7% in 2019 while increasing at
27% compound annual growth rate (CAGR). The online grocery
segment that is below $2 billion will reach $29 billion in size by
2024. Online grocery orders will grow from 3,00,000 per day in
2019 to more than 5 million per day by 2024.

The causes and their effects

The arrivalof Reliance Jio services in 2007, providedpeople in

the country with schemes and subsidies that were not only
attractive, but easily affordable, irrespective of their income
levels and socio-economic classes. The impact was almost
instant,with over 60 percent of the mobile data traffic coming
from Jioservices in less than ten years of its launchs.

The future holds greatpromise

The number of internet users had increased over the years

in rural as well as the urban areas. It seemed likelyfrom
previous trends that the launch of the Jio fixed line broadband
service, called Gigafiber might aid in the already increasing
internetpenetrationacross the country. Along with the
demonetizationin late 2016, digitizationpenetratedthe country
at a staggering rate, nearly 50 percentpopulation.

India’s popopulation

India had a population of 1.39 billion in January 2021.India’s

population increased by 13 million (+1.0%) between January
2020 and January 2021.48.0% of India’s population is female,
while 52.0% of its populationis male.

4
Internet users in IndiaThere were 624.0 million internet users in India
in January 2021.The number of internet users in
India increased by 47 million (+8.2%) between 2020and
2021.Internet penetration in India stood at 45.0% in January 2021.
Social media statistics for IndiaThere were 448.0 million social
media users in India in January 2021.The number of social media
users in India increased by 78 million (+21%) between 2020 and
2021.The number of social media users in India was equivalent
to 32.3% of the totalpopulation in January 2021.

The year 1991 noted a new chapter in the history of the online
world where e-commerce became a hot choice amongst the
commercial use of the internet. At that time nobody would
haveeven thought that the buying and selling online or say the
online trading will become a trend in the world and India will
also share a good proportionof this success.

5
 Popular E-commerce sites/companies In India:

Amazon: Amazon.com, Inc. often referred to as simply

Amazon, is an American electronic commerce and cloud
computing company with headquarters in Seattle,
Washington. It is the largest Internet-based retailer in the
United States. Amazon.com started as an online bookstore,
later diversifying to sell DVDs,Blu- rays, CDs, video
downloads/streaming, MP3 downloads/streaming, audiobook
downloads/str eaming,software, video games, electronics,
apparel, furniture, food, toys and jewelry. The company also
produces notably, Amazon, Kindle, E-book readers, Fire
tablets, Fire TV and Fire Phone and is the world's largest
provider of cloud infrastructure services Amazon also sells
certain low-end products like USB cables under its in-house
brand Amazon Basics. Amazon has separate retail websites
for United States, United Kingdom and Ireland, France,
Canada, Germany,Italy, Spain, Netherlands, Australia,Brazil,
Japan, China, India and Mexico. Amazon also offers
international shipping to certain capitalization countries for
some of its products. In 2011, it professed an intention to
launch its websites in Poland and Sweden. In 2015, Amazon
surpassed Wal-Mart as the most valuable retailer in the
United States by market capitalization.

6
Flipkart: Flipkart is an e-commerce company founded in
2007 by Sachin Bansal and Binny Bansal. Where it is
headquartered in Bangalore, Karnataka.. Flipkart has
launched its own product range under the name "DigiFlip"
with products including tablets, USBs, and laptop bags.
11. 11 In May 2014, Flipkart received $210 million from
DST Global, in July 2014 it raised $1 billion led by existing
investors Tiger Global and South Africa's media group
Naspers and in May 2015 it raised $550 million from
some of its existing investors. Flipkart's last fundraising
round in May 2015 had pegged its valuation at $15 billion.

Snapdeal :- Snapdeal is an online marketplace, New

Delhi, India. The company was started by Kunal Bahl,a
Wharton graduate as part of the dual degree M&T
Engineering and Business program at Penn, and Rohit
Bansal, an alumnus of IIT Delhi in February 2010.
Investors in the Company include Softbank Corp,Ru-Net
Holdings, Tybourne Capital, PremjiInvest, Temasek
Holdings, Bessemer Venture Partners, IndoUS Ventures,
Kalaari Capital, Saama Capital, Nexus Ventures, Intel
Capital, and Ratan Tata. When Snapdeal acquired
FreeCharge in an equity deal, investors Sequoia Capital
India, Valiant Capital, Sofina, Ru-Net Holdings, and
Tybourne Capital became shareholders in Snapdeal.

7
 CHAPTER-2

Research Methodology

8
 RESEARCH METHODOLOGY

Research methodology is a way to solve the research problem. It may be understood as science
of studying how research problem is done scientifically.
The procedure using, which researchers go about their work of describing, explaining and
predicting phenomena, is called Methodology. Methods compromise the procedures used for
generating, collecting, and evaluating data. Methods are the ways of obtaining informatio n
useful for assessing explanation.

RESEARCH DESIGN:

Descriptive Research study is done for the study of consumer buying behavior.

RESEARCH INSTRUMENT:

Questionnaire is the research instrument used here.

METHODS OF DATACOLLECTION:

➢ PRIMARYDATA

Primary data are those, which are collected for the first time, and they are original in character.
A suitable combination of Questionnaire techniques, & discussion with the respondents was
used to collect the required primary data. Primary data gives higher accuracy and facts, which is
very helpful for any research and its findings. The primary data has been collected through
structured questionnaire.

➢ SECONDARYDATA

The secondary data are those, which are already collected by someone for some purpose and
are available for the present study. Secondary data was collected from the magazines, websites,
newspapers, and other such sources.

9
STATISTICAL TOOLS USED

➢ PERCENTAGEMETHOD

In this project percentage method test and used. The following is the Formula:

= Number of Respondents x100

Percentage ofRespondent
Total number of Respondent

SAMPLINGPLAN:

Sample Size : 75
Sampling Unit : Hostel students of Utkal University( belonging to the age group of (20-25)

Sample Procedure : Random Sampling

Sampling Method
: Questionnaire
Research Design : Descriptive research design
Survey Area : Utkal University Hostel

10
 CHAPTER-3

Data Interpretation
and Analysis

11
 DATA INTERPRETATION AND ANALYSIS

1. Do you like to shop online?

a) Yes 70

b) No 5

Boys and Girls Students who liketo

ShoppingOnline No
shoponline
Fema le( 7%
yes)
44%

Mal e
(yes ) Yes
56% 93%

Interpretation:

93% hostel students like to shop online.

Out of the total females 44% shop online and out of the total boys 56% shop online.

12
2. If yes, how often do you make online purchase?

Total Male Female

Once in amonth 13 9 4
Once in 2-3 months 19 9 10
More than once in 6 months 3 2 1
1-3 times in ayear 10 5 5
As & when required 25 14 11

How frequently are peoplepurchasingonline?

Once i n a month
19%
As & when required
36%

O nc ei n 2-3 months
27%

1-3 times i n a year

14%

More thanonce
i n 6months
4%

13
 14

11
10
9 9

5 5
4
2
1

F M F M F M F M F M

Once i n a month Once i n 2-3 moths More thanonc ei n 1-3 times a year As & when required
6months

Interpretation:

• 36% of students do online shopping whenever its needed or required. Out of girls 32%
girls shop once in 2-3 months compared to 23% of boys in the same category.19% of
students “shop once in a month”.

• Only 4% of students fall in category of online shoppers who shop “More than once in
6months”.

14
3. What is the average amount that you spend per purchase while shopping online?

Up to Rs 500 6

Rs 500-1000 30

Rs 1000-5000 33

Above Rs5000 1

Averageamountthat peoplespend on
e-shopping
Above Rs 5 0 0 0
1% Upto Rs 5 0 0
9%

Rs 1000-5000
47%
Rs 500-1000
43%

Interpretation:

• 47% of student spend an average amount of Rs1000-Rs5000 per purchase while shopping
• Online followed by 43% who like to spend Rs500-Rs700 perpurchase.

15
4. Generally when do you prefer making online purchase?

During Festive Season 3

During heavy discount period offers (online shopping festival) 17

Depends upon mood or desire 32

As & when required 18

Online Shopping preferenceperiod

During Festive During heavy
Sea s on di s c ountperiod
4% offers(online
s hoppi ngfestival)
As andwhen 24%
required
26%

Depends upon
mood or desire
46%

Interpretation:

46% of students prefer to shop online depending upon their mood or desire,26% of
students shop as and when required followed with 24% of students who only shop
during heavy discount period offers(like-online shopping festivals, big billion day etc) .

16
5. How do you make payments mostly when shopping online?

Debit Card 8
Credit Card 7
Cash OnDelivery 54
Third Party 0

Third Party(e.g
Paypal,Paytm
W a llet etc)
0%
Credi tCa rd
Debi tCa rd 10%
12%

Ca sh On Delivery
78%

PreferablePaymentModeFor E-Purchase

Interpretation:

73% students would make C.O.D payments when shopping online and 12% would do
using debit card and 10% with credit card and 0 % with third party i.e. pay tm walet or
PayPal.

17
6. What purchase(s) do you usually make when you shop online?

Apparels 26
Electronics Goods 28
Accessories 34
Books 24
Beauty and Personal Care Products 8
Footwear 25
Tickets (railways orairways) 16
Luggage/Bags 6
Other (sports accessories etc.) 2

O ther (sports
Lugga ge/Ba gs a c c essories)
Tickets(Railways or 4% 1%
a i rways)
9% Appa rels
15%
Footwea r
15% Electronic Goods
17%

Beauty And Books Accessories

Personal Care 14% 20%
Products
5%

UsuallyMade OnlinePurchases

18
 UsuallyMade Online Purchase
male female

24

20

17
16
14 14
1 3 13

8 8
6
4 4
2 2 2 2
0

Interpretation:

20% prefer accessories, 17% prefer electronic goods and 30% prefer apparels and
footwear.14% like to shop for books.

A lot more boys are preferring electronics goods compared to girls.

19
7. Which of the following websites do you prefer for online shopping ?

a) Flipkart.com 53
b)Amazon. In 12
c)Jabong.com 6
d)Snapdeal.com 19
e) Others (Homeshop18, Lens cart etc.) 4

O ther s(Homeshop
18,Lenscart etc) Most preferredE-shoppingSites
4%

Sna pdea l.com

20%

Fl i pkart.com
57%
Ja bong.com Ama zon.i n
6% 13%

Interpretation:
57% population prefer flipkart,20% like snap- deal and 13
% prefer amazon.

20
8. Which medium do you prefer for online shopping?

Male Female
a) Laptop/P.C 43 29 14
b)Smartphone 27 10 17
c) Tablet 0 0 0

PreferredMedium For OnlinePurchase

Ta bl et
0%

Smartphone
39%

La ptop/P.C
61%

21
 PreferredMedium For OnlinePurchase
Ma le Female

29

17
14

10

0 0

La ptop/P.C Smartphone Ta bl et

Interpretation:

Laptop is a preferred medium over smart phones as 61% are using laptops and
39% are using smart phones.

22
9. What is/are the reason(s) for e-shopping?

a) Saves Money 23

b) Saves time 31

c) Convenient 16

d) Range & Availability of Products 30

e) Others (ease, fast, reliable etc.) 0

CommonReasons ToShopOnline
Others (ease,fast
etc.)
0%

Range & Saves Money

Ava i lablityOf 23%
Produc ts
30%

Conveni ent Saves Time

16% 31%

23
 CommonReasons ToShopOnline
Ma le Female

20
19
18

12
11

0 0

Saves Money Saves Time Conveni ent Ra nge& Others (ease,etc)

AvailabilityO f
Products

Interpretation:

31% find e-shopping time saving,23% find it money saving and 16% find it
convenient.

24
10. Have you felt any problem in online purchasing?

a) Yes 21

b) No 49

if yes, what kind of problems(s) ?

a) Delay in delivery 12
b) CheapQuality 4
c) Damaged Product 2
d) Non-Delivery 5
e) Others (fake) 1

Problems Faced In OnlineShopping

Yes
30%

No
70%

25
 Problems FacedIn OnlineShopping
Others(fake)
4%

Non-Deli very
21%
Delay InDelivery
50%

Da ma ged
Product CheapQuality
17%
8%

Interpretation:
70% people have never faced any problem in e-shopping and out of 30% people
who have faced some problems in e-shopping 50% say the problem was “delay in
delivery”.
Non-delivery has 21% and cheap quality has 17% share.

26
11. How do you rate your experience of Online Purchase?

a) Very much satisfied 13

b) Satisfied 50
c) Not satisfied 1
d) Can’t say 5

SatisfactionLevel Of Students
Not Satisfied
1%
Can't Say
7% VeryMuch
Sa ti s fied
19%

Sa ti s fied
73%

Interpretation:
73% students are satisfied and 19% say they are very much satisfied with their
online purchasing experience.

27
12. Do you feel secure while shopping online?

a) Y
es 60

b) No 10

Secure While E-Shopping

No
14%

Yes
86%

Interpretation:

86% feel secure while e-shopping and 14% of the population is insecure.

28
13. Does cash on delivery option influences you to do online shopping?

a) Yes 63

b) No 7

InfluenceOf C.O.Doption on e-
purchase
No
10%

Yes
90%

Interpretation:

90% of the population says C.O.D option plays an influencing role in e-shopping and 10%
think it doesn’t.

29
14. How do you like to do online shopping?

a) Through E-shopping websites or using browser 49

b) Through E-shopping Apps 21

PreferredMode Of Shopping

Through E-
shopping Apps
30%
Through E-
shopping
Websites or us ing
Browsers
70%

Interpretation:

70% students prefer Websites/browsers to shop online whereas 30% prefer using apps.

30
15. Features you think are necessary for an online shopping website to have?

a) Social Networking Integration 7

b) Multiple Payments 23

c) Privacy & Secure Checkout 19

d) Customer Friendly 30

e) Credibility 9

f) Customer Care Service 23

g)Comparison Between Sites 19

h) Others (review/feedback) 3

31
 Others(Review.Feed Social Networking
back etc) Integration
2% 5%

Comparison
BetweenSites Mul ti plePayment
14% Gateways
18%
Customer Care
Service Pr i vacy &Secure
17% Checkout
14%
Credi bi lity
7%
Customer Friendly
23%

ImportantFeatures For An E-ShoppingSite

Interpretation:
Customer friendly feature has a % share of 23% ,18% is of multiple payment gateways and
31% is for customer care service and privacy checkout followed by 14% is for compariso n
between sites.

32
16. Rank the factors which you consider important in refraining/stopping you fromshopping
online? (Ranking is to be done numerically like 1, 2, 3, 4…..)

a) Risk Of Identity Theft(Hacking)

b) Risk Of Not Getting What You Paid For

c) Difficulty In Returning Products/Items

d) Waiting To Receive The Product (delivery issues)

e) Complex Compared To Traditional Shopping

f) Lack Of Trust Worthiness Of Vendors

g) Not Being Able To Touch Or See Products

h) More Expensive Than Sold In Retail Stores

33
 Rank 1 Rank 2 Rank3 Rank 4 Rank 5 Rank 6 Rank 7 Rank 8
Categories

Risk of identity 18 8 10 2 9 11 7 10
theft (hacking)

Risk of Not 12 19 13 4 15 2 6 3
Getting What
You Paid For

Diffic ult y in 9 18 9 11 13 4 7 4
Returning
Products/Items

Waiting to 5 8 6 20 11 9 8 8
Receive the
Product (delivery
issues)

Complex 2 10 4 8 7 19 15 10
Compared To
Traditional
Shopping

Lack of Trust 5 8 14 7 11 10 8 12
Worthiness of
Vendors

Not Being Able 13 10 7 7 13 12 9 4

To Touch & See
Products

More Expensive 12 0 6 5 6 8 15 23
Than Sold I n
Retail Stores

34
 25

Ri sk Of Identity Theft(hacking)

20
Ri sk Of Not Getting What You Pa id
For
Difficulty In Returning Products/Items
15
W a iting To ReceiveThe
Product(deliveryissues)
Complex Compared To Traditional
10 Shopping
Lack Of Trust Worthiness Of Vendors

Not Being Able To Touch & See

5 Products
More Expensive Than Sold In Retail
Stores

0
Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 Rank6 Rank 7 Rank 8

Interpretation:
Out of the various reasons for refraining/stopping people for shopping online the 1st rank is occupied
by “Risk of identity theft”,2nd rank by “Risk of not getting what you paid for and 3rd by “Lack of
trust worthiness of vendors”.

35
17.Do you think the feature of “Track The Order” is an important factor influencing the
online shopping decision?

Y
es 62

No 8

Does The "Track TheOrder" Feature

InfluencesToShopOnline?
No
11%

Yes
89%

Interpretation:

89% think “Track the order” is an influencing factor in e-shopping.

36
18. Does “free shipping” option motivates you to shop online?

a) Yes 62

b) No 8

Does "freeshipping" option

motivates to shoponline?

No
16%

Yes
84%

Interpretation:

84% believe “free shipping” motivates them to shoponline.

37
19. Do you visit retail stores before purchasing a product online?

a) Y
es 15

b) No 55

Visiting RetailStoresBefore
PurchasingOnline

Yes
21%

No
79%

Interpretation:

21% say they visit retail stores before purchasing anything online.

38
20. Do you search for complete information about the product on the net before making
online purchase?

a) Y
es 60

b) No 10

Getting CompleteInformationOn Net

BeforeE-purchase

No
1 4%

Yes
86%

Interpretation:

86% of the population search for complete information on net before e-purchase.

39
21. Do you want to add any new category of your choice in the list of e-shoppingcategories?

a) Yes 3

b) No 67

Additionof any new categoryine-

shoppingcategory
Yes
4%

No
96%

Interpretation:

96% say they don’t want to add any new category to the list of e-shopping category as they get
everything they want.

40
 CHAPTER-4

Findings/Results

41
 FINDINGS

I.Online shopping behavior pattern amongsthostlers:

•Out of total students (boys and girls) 93% likes to do online

shopping which is a large majority. Boys contribute 56% and
Girls 44% in the total figure of respondents doing online
shopping.

•36% of students, a large chunk of population do online

shopping whenever its needed or required. Out of girls 32%
girls shop once in 2-3 months compared to 23% of boys in the
same category.19% of students “shop once in a month”.

•47% of students are willing to spend an average amount of

Rs1000-Rs5000 per purchase while shopping online followed
by 43% who like to spend Rs500-Rs700 per purchase. Out of
boys 2% of boys would spend up to 500 per purchase when
they shop online and 2% would spend above Rs 5000 per
purchase compared to 16% of girls who would spend up to500
per purchase and 0% on purchase above Rs 5000.

•46% of students prefer to shop online depending upon their

mood or desire,26% of students shop as and when required
followed with 24% of students who only shop during heavy
discount period offers(like-online shopping festivals, big billion
day etc) .

•77% students would make C.O.D payments when shopping

online and 11% would do using debit card and 10 with credit
card and 0 % with third party i.e paytm wallet or paypal.

42
II.Preferences Of Hostel Students While Making Online
Purchase:-
•Accessories and Electronic Goods are the two most preferred
online shopping categories amongst all.
•Preferences of apparels, footwear and books taken in
descending order of sequence are the other three popular
choices amongst students.
•In the category of online Ticket purchase, we have 88% boys
and only 12% girls and similarly for Electronic goods we have
86% boys and only 14% girls.
•Beauty/Personal Care products and luggage/bags are the two
least preferred categories.
• The most preferred online shopping website amongst students
is Flipkart.com with a share of 57% votes in its favor then its
snapdeal.com followed by Amazon. In.
•Students rarely look for any other alternatives like- jabong,
shopclues, lenscart,voxpop etc.
• Laptop/P.C is preferred by 61% students as a medium for online
shopping whereas 39% use Smartphone to get the online
shopping experience.
• 55% girls and 26% boys out of the total respective categories
chose smart phones.
• 45% girls and 74% boys went for laptop/p.c.
III. Satisfaction And Overall Perception Level Towards E-
shopping:-
• 70% hostlers have never encountered any sort of problem in
their online purchase.
• Delay in delivery is the main issue with the remaining 30% after
that its non-delivery and cheap quality of products.
• 71% students are satisfied with their online shopping
experience.
• 86% feel secure when they shop online.

43
 IV. Factors That Affect Online Shopping Behavior Of
Students:-
•Three main reasons that influence hostlers to go for
e-tailing in the order of preference are : time saving,
range and availability of products and economical (saves
money).

Relatively less students find convenience as an influencing

factor. “Online shopping saves money” is surely not the
mantra for girls as only 17% support this on the other hand
83% of boys find it really money saving.

•90% students think C.O.D option influences them to shop

online.

• 70% hostlers like to use e-shopping websites or browser

to do online shopping and rest 30% use e-shopping apps.

•A large chunk of students think that an e-shopping

website should be customer friendly first. Approximately
25% want it to be customer friendly. Multiple payment
gateways, customer care service are the other two
necessary features which students look for in an e-
shopping website as 35% have chosen these two features.

•Risk of identity theft, Risk of not getting what you paid for,
difficulty in returning products and lack of trust worthiness
of vendors are the four important factors which would stop
or refrain or discourage students from online shopping.(the
factors are in the order of priority)

44
CHAPTER-5

Suggestion
and
Recommendation

45
 SUGGESTIONSAND RECOMMENDATIONS

•On the basis of the findings of my research I would like

to give the following suggestions:

E-commerce websites should come up with lucrative offers on

quarterly basis to lure girls since they shop more (compared
to boys)during this period.

Range and Availability of products in the price range of

Rs1000-5000 and Rs500-1000 should be given special
consideration as 90% of shoppers fall in this category.

E-tailing websites should also work considerably in building

trust and friendly relationship with customers by coming with
better privacy policies as this would encourage shoppers to
use other mode of payments like debit cards, credit cards etc
as well.

•Since Flipkart has got a strong hold in e-commerce market

as the majority prefers it over other e-shopping websites so it
should keep on delivering good and other websites like Snap
deal and Amazon should work on their delivery services,
range and availability of products especially in electronic
goods and accessories segment and making better connect
with potential customers to stay in race and make the
competition tougher.

46
•Around 70% of online shoppers prefer e-shopping
websites or browsers over e- shopping apps so e-
tailers should come up with ideas to improve the
shopping experience using browsers.(flipkart has
already made an entry with flipkart lite).

•E-commerce sites should take the privacy issue

really serious as well as the deliverance of authentic
products with better return policies to make
themselves credible before the eyes of customers.

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CHAPTER-6

Conclusion

48
 CONCLUSION

◆ A successful webstore is not the just a good

looking website with the dynamic technical features
but is also emphasis on building the relationship
with customers with making money. Firstly
understanding the customer’s needs and wants is
very essential for building a relations with the
customers keeping companie’s promises gives a
customer a reason to come back and meeting the
expectations gives them a reason to stay.
◆ It shows the company value towards its
customers over the website communication.
Customers needs and the expectations are the not
the same age, gender, experience, culture are all
the important factors. Users with more online
influence focus on the variables that directly
influence the task.
◆ To increase the online purchases business must
use the significant time and money, define, design,
development, test, implement and maintain the
webstore. It is very easy to lose the customer but
very difficult to gain the customer.
◆ To remain in the online business a webstore
should responding the customers emails,
notifying the customers problems and always
being honest towards the customeones.
◆ Price factor and after sale factor play an
important role in e-commerce business so online
marketers should give due importance to it as well
as work on satisfying the existing customer each
time and offer new schemes day by day to attract
new ones.
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 CHAPTER-7
Limitations of the study
1.The Study was confined only to the hostel
students of Utkal University so the study may
not be generalized in a broader perspective.

2.As not all respondents would have been able to

understand the questionnaire correctly or misread the
questions so there is a little chance of marking wrong
answers or incorrectchoices.

3.The study is restricted to only teenagers so in

order to make more generalized, reliable and
significant conclusions a study employing larger
sample size is needed.

4. Time-constraint has also been one of the limitations.

50
 CHAPTER-8
Bibliography

1. Online and upcoming the Internet’s Impact on India by Mckinsey &Company

2. Google India Study reports numbers about online shopping in India; ‘Electronics’ Top
Search but ‘Apparels’ most bought by Team YS January 29 2013.

3. Indian E-Commerce statistics in Wikipedia.

4. Chalam, G. (2014). e - Commerce and its structural Development in India - An

Analysis. The IUP Journal Of Information Technology.

5. Dahiya, D. B. (2013). Challenges in online shopping in India. International journal of

Scientific & Engineering Research.

6. Indian E-commerce companies onWikipedia.

51
56
 Anne xure

Gender: Age: (20-25)

Q1. Do you like to shop online?

a) Yes b) No (then jump to Q16)

Q2.If yes, how often do you make online purchase?

a) Once in a month b) Once in 2-3 months

c) More than once in 6 months d) 1-3 times in a year

e) As & when required

Q3.What is the average amount that you spend per purchase while shopping online?

a) Up to 500 b) Rs 500- 1000

c) Rs 1000-5000 d) Above Rs 5000

Q4. Generally, when do you prefer making online purchase?

a) During Festive season

b) During heavy discount period offers (online shopping festival)

c) Depends upon mood or desire

d) As & when required

Q5. How do you make payments mostly when shopping online?

a) Debit Card b) Credit Card

c) Cash on Delivery d) Third Party (e.g. PayPal, Paytm walet etc)

Q6. Rank your purchase when you go for online shopping?

a) Apparels b) Electronic Goods

c) Accessories d) Books
e) Beauty & personal care products f) Footwear
g) Tickets (Railways or airways) h) Luggage/Bags

52
Q7. Which of the following websites do you prefer for online shopping?

a) Flipkart.com b) Amazon. In

c) Jabong.com d) Snapdeal.com

e) Others (please specify............)

Q8.Which medium do you prefer for online shopping?

a) Laptop/P.C b) Smartphone c)Tablet
Q9. What is/are the reason(s)for e-shopping?

a) Saves money b) Saves time

c) Convenient d) Range and availability ofproducts

e) Others (please specify.............)

Q10.Have you ever felt any problem in online purchase?

a) Yes b) No

If yes, what kind of problem(s)?

a) Delay in delivery b) Cheap quality

c) Damaged product d) Non-Delivery (address problem)

e) Others (please specify..........)

Q11. How do you rate your experience of online purchase?

a) Very much satisfied b) Satisfied

c) Not satisfied d) can’t say

Q12. Do you feel secure when shopping online?

a) Yes b) No

Q13.Does cash on delivery option influences you to go for online shopping?

a) Yes b) No

Q14. How do you like to do online shopping?

a) Through e-shopping websites or browser b) Through e-shoppingapp

53
Q15. Features you think are necessary for an online shopping website to have?

a) Social networking integration b) Multiple payment gateways (debit card, credit cardetc.)

c) Privacy & secure checkout d) Customer friendly

e) Credibility f) Customer careservice

g) Comparison between sites h) others (please specify......)

Q16. Rank the factors which you consider important in refraining/stopping you from
shopping online?

a) Risk of identity theft (hacking)

b) Risk of not getting what you paid for
c) Difficulty in returning products/items
d) Waiting to receive the product (delivery
issues)
e) Complex compared to traditional shopping
f) Lack of trust worthiness of vendors
g) Not being able to touch & seeproducts
h) More expensive than sold in retailstore

Q17. Do you think the feature of “tracking the order” is an important factor influencing the
online shopping decision?

a) Yes b) No

Q18.Does “free shipping” option motivates you to shop online?

a) Yes b) No

Q19.Do you visit retail stores before purchasing a product online?

a) Yes b) No
Q20. Do you search for complete information about the product on the net before making
online purchase?

a) Yes b) No

Q21. Do you want to add any new category of your choice in the list of e-shopping
categories?

a) Yes b) No

If yes, then please name...........................................................................................................

54
Thank you...!!